{"id":24900,"date":"2025-05-19T13:09:12","date_gmt":"2025-05-19T20:09:12","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=24900"},"modified":"2026-04-07T19:10:29","modified_gmt":"2026-04-08T02:10:29","slug":"sustainable-sourcing-how-to-choose-better-labels-cards-and-tags","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/sustainable-sourcing-how-to-choose-better-labels-cards-and-tags\/","title":{"rendered":"Sustainable Sourcing: How to Choose Better Labels, Cards, and Tags"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-value-of-sustainably-sourced-paper-products\"><strong>Understanding the value of sustainably sourced paper products<\/strong><\/h2>\n\n\n\n<p>Choosing paper products made from responsibly harvested materials is a powerful way to support sustainability in packaging and branding. For labels, cards, and tags, this often means sourcing from forests managed with long-term environmental health in mind.<\/p>\n\n\n\n<p>One of the most recognized standards in responsible sourcing is Forest Stewardship Council\u00ae (FSC<sup>\u00ae<\/sup>) certification. Products with the <a href=\"https:\/\/fsc.org\/en\/label\" target=\"_blank\" rel=\"noreferrer noopener\">FSC label are made from paper that meets strict environmental, social, and economic guidelines<\/a>. Whether you\u2019re shipping packages, printing thank-you cards, or labeling inventory, the paper you choose helps tell your sustainability story.<\/p>\n\n\n\n<p>In this article, we\u2019ll break down what sustainable sourcing really means, why FSC certification matters, and how to easily identify Avery eco-friendly labels, cards, and tags. You\u2019ll also discover practical tips for choosing responsibly sourced products and how those choices can benefit both your brand and the environment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Get 15% off eco-friendly labels with code: ECO2024 #shorts #shortsvideo\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/dGqv5BP82EM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/category\/products\/eco-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Avery Eco-Friendly Products<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-sustainable-sourcing\"><strong>What is sustainable sourcing?<\/strong><\/h2>\n\n\n\n<p>Sustainable sourcing means selecting raw materials, like paper, that are harvested in ways that protect ecosystems, support ethical labor, and reduce environmental harm. In packaging and printed materials, this means using paper that comes from forests managed for long-term health rather than short-term gain. You can <a href=\"\/blog\/what-is-eco-friendly-packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn more about eco-friendly packaging<\/a> from our helpful article.<\/p>\n\n\n\n<p>When paper is responsibly sourced, it helps reduce deforestation and supports sustainable forestry. This ensures forests can continue to regenerate, provide wildlife habitats, and contribute to cleaner air and water. It also means that local communities and workers are treated fairly throughout the supply chain. <\/p>\n\n\n\n<p>FSC certification plays a key role in verifying these practices. FSC-certified paper products meet strict standards for environmental protection, ethical sourcing, and economic sustainability. By choosing FSC-certified paper, businesses help promote responsible forest management around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-fsc-certification-means-for-you\"><strong>What FSC certification means for you<\/strong><\/h2>\n\n\n\n<p>The Forest Stewardship Council\u00ae (FSC) awards certification to paper products that meet rigorous standards for responsible forestry. This independent organization verifies that the materials come from forests managed with care for the environment, workers, and local communities. Choosing FSC-certified labels, cards, or tags means you\u2019re selecting paper that\u2019s been transparently sourced\u2014from forest to final product. These practices support natural forest regeneration, fair labor conditions, and long-term sustainability.<\/p>\n\n\n\n<p>In short, FSC certification is your assurance that the paper you use is truly sustainable, not just in name, but in practice. It\u2019s one of the most trusted indicators of responsible sourcing available today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-gain-from-choosing-fsc-certified-materials\"><strong>What you gain from choosing FSC-certified materials<\/strong><\/h2>\n\n\n\n<p>Switching to FSC-certified paper products offers more than just environmental benefits, it strengthens your brand. It shows your customers that you care about how your products are made and where your materials come from.<\/p>\n\n\n\n<p>Consumers are increasingly looking for brands that take sustainability seriously. In fact, recent studies show that <a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/consumers-care-about-sustainability-and-back-it-up-with-their-wallets\" target=\"_blank\" rel=\"noreferrer noopener\">over 60% of shoppers consider sustainability when making a purchase<\/a>. When your products are packaged, labeled, or promoted using FSC-certified materials, you\u2019re showing customers that your brand is committed to responsible sourcing. It\u2019s a visible, tangible way to communicate your values, and it builds trust.<\/p>\n\n\n\n<p>Beyond meeting expectations, choosing eco-friendly packaging materials also enhances your brand\u2019s eco-conscious image. Whether you&#8217;re a small business or a large retailer, demonstrating accountability in your sourcing choices can set you apart in a competitive market. It shows you care not only about quality but about doing what\u2019s right for the planet. Discover other <a href=\"\/blog\/environmentally-friendly-business-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ways your business can be more environmentally friendly<\/a> in our informative article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-responsible-sourcing-helps-your-business\"><strong>How responsible sourcing helps your business<\/strong><\/h2>\n\n\n\n<p>As mentioned earlier, today\u2019s consumers are more likely to seek out brands that take responsibility for how their products are made. By choosing sustainably sourced materials, your business signals a genuine commitment to environmental responsibility. It\u2019s a clear, visible way to align your brand with values that matter to your audience.<\/p>\n\n\n\n<p>Sourcing paper responsibly doesn\u2019t just meet expectations, it elevates your brand\u2019s eco-conscious image. Whether you\u2019re selling online, in stores, or at local markets, customers are more likely to support businesses that demonstrate sustainability and transparency. Using certified labels, tags, or cards can help reinforce trust and loyalty with both new and returning buyers.<\/p>\n\n\n\n<p>Responsible sourcing also gives your brand a competitive edge. In a crowded marketplace, even small sustainability decisions, like switching to FSC-certified packaging, can set you apart from businesses still using generic materials. It adds a layer of purpose to your products that goes beyond appearance or function.<\/p>\n\n\n\n<p>Finally, sustainable choices support long-term business success. Choosing responsibly sourced materials now can help future-proof your operations as environmental regulations evolve and consumer expectations continue to rise. It&#8217;s not just a feel-good decision, it&#8217;s a strategic one that can drive both impact and growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sustainably-sourced-avery-products-that-make-a-difference\"><strong>Sustainably-sourced Avery products<\/strong> <strong>that make a difference<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/ethical-sourcing-how-to-choose-better-labels-cards-and-tags-07\" alt=\"FSC-certified Avery kraft brown labels and white printable labels on responsibly sourced paper, used for eco-friendly shipping and packaging.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Labels:<\/strong> A sustainable option for shipping, branding, and organizing.<\/p>\n\n\n\n<p>Avery FSC\u00ae-certified labels (FSC\u00ae-C007276), like the Kraft Brown Round Labels <a href=\"\/products\/labels\/22818\" target=\"_blank\" rel=\"noreferrer noopener\">(22818)<\/a> and TrueBlock\u00ae Shipping Labels (<a href=\"\/products\/labels\/5816\" target=\"_blank\" rel=\"noreferrer noopener\">5816<\/a> and <a href=\"\/products\/labels\/5815\" target=\"_blank\" rel=\"noreferrer noopener\">5815<\/a>), are made with responsibly sourced paper and recycling-compatible adhesives. These labels deliver dependable performance while helping reduce your environmental footprint.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/labels\/usage\/all-labels?filters=ecoFriendlyFeatures_Paper+Sourced+Responsibly\" target=\"_blank\" rel=\"noreferrer noopener\">Shop FSC Labels<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/ethical-sourcing-how-to-choose-better-labels-cards-and-tags-01\" alt=\"FSC-certified Avery printable business cards and postcards on sustainably sourced paper, shown with colorful custom designs for small business branding.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Cards: <\/strong>Sustainably sourced materials for business cards, greeting cards, and more.<\/p>\n\n\n\n<p>Avery FSC\u00ae-certified cards are made with responsibly sourced or recycled materials and offer clean print quality for both inkjet and laser printers. Options like Printable Business Cards <a href=\"\/products\/cards\/5881\" target=\"_blank\" rel=\"noreferrer noopener\">(5881<\/a> and <a href=\"\/products\/cards\/28311\" target=\"_blank\" rel=\"noreferrer noopener\">28311<\/a>)and Postcards (<a href=\"\/products\/cards\/8387\">8387<\/a> and <a href=\"\/products\/cards\/5689\" target=\"_blank\" rel=\"noreferrer noopener\">5689<\/a>) provide versatile, sustainable solutions for a variety of uses.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/cards\/type\/all-cards?filters=ecoFriendlyFeatures_Paper+Sourced+Responsibly\" target=\"_blank\" rel=\"noreferrer noopener\">Shop FSC cards<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/ethical-sourcing-how-to-choose-better-labels-cards-and-tags-02\" alt=\"FSC-certified Avery printable gift and product tags in various shapes and sizes, made with sustainably sourced, chlorine-free paper for eco-friendly packaging.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Tags: <\/strong>A better choice for product labeling, gifting, and retail packaging.<\/p>\n\n\n\n<p>From Rectangular Tags <a href=\"\/products\/tags\/22802\" target=\"_blank\" rel=\"noreferrer noopener\">(22802)<\/a> to decorative options like Scallop Round <a href=\"\/products\/tags\/80511\" target=\"_blank\" rel=\"noreferrer noopener\">(80511)<\/a>, Scalloped <a href=\"\/products\/tags\/22848\" target=\"_blank\" rel=\"noreferrer noopener\">(22848)<\/a>, and Square Tags <a href=\"\/products\/tags\/80513\" target=\"_blank\" rel=\"noreferrer noopener\">(80513)<\/a>, Avery offers a variety of FSC-certified tags made with responsibly sourced paper. Each one is designed to print beautifully while aligning with your sustainability values.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/tags?filters=ecoFriendlyFeatures_Paper+Sourced+Responsibly\" target=\"_blank\" rel=\"noreferrer noopener\">Shop FSC Tags<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-find-fsc-certified-avery-labels-cards-and-tags\"><strong>How to<\/strong> <strong>find FSC-certified Avery labels, cards, and tags<\/strong><\/h2>\n\n\n\n<p>If you\u2019ve been wondering where to buy FSC-certified labels, Avery.com makes it easy to filter for responsibly sourced paper products. The quick answer is to simply choose a product category and use the &#8220;Eco-Friendly Features&#8221; filters. However, if you&#8217;re not as familiar with Avery.com, the steps below break down exactly how to filter for FSC-certified paper products (i.e., products with responsibly-sourced paper.) These steps show how to find sustainably sourced paper labels specifically, but you can use the same method to find FSC-certified cards and tags as well.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/ethical-sourcing-how-to-choose-better-labels-cards-and-tags-03\" alt=\"Screenshot of the Avery.com homepage with cursor hovering over \u201cAll Products\u201d to access product categories, showing how to start filtering for eco-friendly items.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Hover over &#8220;All Products&#8221; on the Avery.com main menu to open the product category menu you desire.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/ethical-sourcing-how-to-choose-better-labels-cards-and-tags-04\" alt=\"Screenshot of Avery.com category page with cursor selecting the \u201cIn-Store Pack\u201d option under Avery Labels to begin filtering for FSC-certified products.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Choose the &#8220;In-Store Pack&#8221; option for the category you chose.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/ethical-sourcing-how-to-choose-better-labels-cards-and-tags-05\" alt=\"Screenshot of Avery.com label category page showing the user scrolling down past product listings to access filter options for eco-friendly features.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Scroll down past product categories until you see drop lists for product features.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/ethical-sourcing-how-to-choose-better-labels-cards-and-tags-06\" alt=\"Screenshot of Avery.com filter panel with cursor selecting \u201cPaper Sourced Responsibly\u201d under Eco-Friendly Features to display FSC-certified paper products.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Open the &#8220;Eco-Friendly Features&#8221; filters and click &#8220;Paper Sourced Responsibly.&#8221;<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faq-about-sustainability\"><strong>Frequently Asked Questions (FAQ) about sustainability <\/strong><\/h2>\n\n\n\n<p><strong>What is the difference between sustainable and recycled paper?<\/strong><\/p>\n\n\n\n<p><em>Sustainable paper is made from virgin fiber sourced from forests that are managed in an environmentally and socially responsible way\u2014often certified by organizations like FSC\u00ae. This ensures long-term forest health and ethical sourcing practices.<\/em><\/p>\n\n\n\n<p><em>Recycled paper is made from post-consumer or pre-consumer waste. It\u2019s also eco-friendly, as it reduces the demand for virgin materials and helps divert paper waste from landfills. Both options support sustainability in different, complementary ways.<\/em><\/p>\n\n\n\n<p><strong>Why is FSC certification important?<\/strong><\/p>\n\n\n\n<p><em>FSC certification ensures that paper products are sourced through ethical, environmentally sound practices. It protects forests, supports fair labor, and promotes biodiversity.<\/em><\/p>\n\n\n\n<p><strong>Are Avery products eco-friendly?<\/strong><\/p>\n\n\n\n<p><em>Yes, many <a href=\"https:\/\/www.avery.com\/category\/products\/eco-friendly\/\">Avery products are designed with sustainability in mind<\/a>, and we are also continually working to expand our line of eco-conscious products. This includes options made with recycled materials, paper sourced from responsibly managed forests, and recycling-friendly adhesives.<\/em><\/p>\n\n\n\n<p><strong>How can my business benefit from using eco-friendly products?<\/strong><\/p>\n\n\n\n<p><em>Using eco-friendly materials like FSC-certified paper can improve your brand\u2019s reputation, meet consumer demand for responsible sourcing, and contribute to broader environmental goals. It\u2019s a smart, sustainable choice that can build long-term trust with your customers.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bring-purpose-to-your-packaging-with-sustainably-sourced-labels-cards-and-tags\"><strong>Bring purpose to your packaging with sustainably sourced labels, cards, and tags<\/strong><\/h2>\n\n\n\n<p>Making the switch to FSC\u00ae-certified labels, cards, and tags is a simple but impactful way to support sustainable sourcing. Every responsibly sourced product you choose helps reduce environmental impact, protect forests, and promote ethical practices throughout the supply chain.<\/p>\n\n\n\n<p>Whether you&#8217;re packaging products, designing custom tags, or printing thank-you cards, choosing sustainably sourced paper shows your commitment to thoughtful, eco-conscious business practices. It\u2019s a small change that can make a big difference\u2014for your brand, your customers, and the planet. For even more ways to create with intention, check out these <a href=\"\/blog\/eco-friendly-packaging-idea\/\" target=\"_blank\" rel=\"noreferrer noopener\">eco-friendly packaging ideas<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/Avery\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/avery\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 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c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@averyproducts\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 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