{"id":2438,"date":"2025-07-28T08:47:13","date_gmt":"2025-07-28T15:47:13","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=2438"},"modified":"2026-03-11T18:13:26","modified_gmt":"2026-03-12T01:13:26","slug":"how-to-print-white-ink-on-labels","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/","title":{"rendered":"How To Print White Ink on Product Labels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-make-your-text-and-graphics-pop-with-white-underprint\">Make your text and graphics pop with white underprint<\/h2>\n\n\n\n<p>Want to know how to print white ink on labels? You\u2019re in the right place. In this guide, we\u2019ll cover what white ink printing is, why it matters, and how to add it to your designs using <a href=\"#avery-software\">Avery Design &amp; Print <\/a>or <a href=\"https:\/\/www.avery.com\/blog\/wp-admin\/post.php?post=2438&amp;action=edit#h-how-to-add-white-ink-to-roll-labels-using-adobe-nbsp-illustrator\">Adobe Illustrator.<\/a><\/p>\n\n\n\n<p>White ink printing, sometimes called white underprint, is a game-changer for creating labels that stand out. It gives your design vibrant colors and sharp, easy-to-read text. Whether you\u2019re designing your own labels or working with a graphic designer, understanding how to use white ink will help you create packaging that grabs attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is white ink printing?<\/h2>\n\n\n\n<p>White ink printing adds an opaque layer of white behind all or parts of your design. This layer keeps your text and graphics from looking washed out or transparent, which is especially important for materials like clear film, metallics, or kraft brown.<\/p>\n\n\n\n<p>Think of white ink as a base coat for your colors. It helps maintain accurate color, improves legibility, and makes your design look professional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use white ink?<\/h2>\n\n\n\n<p>White ink makes your designs look crisp and vibrant on specialty materials. Here\u2019s how it works for different label types:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clear labels<\/h3>\n\n\n\n<p>Without white ink, clear labels let everything behind them show through, making text and graphics hard to read. Adding white underprint gives your design a solid base so colors stay bold and legible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/weprint\/materials\/weprint-whiteink-sheets-clear\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Left: <em>Clear label without white ink, colors look transparent. Right: Clear label with white ink, colors pop and text stays sharp.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metallic-labels\">Metallic Labels<\/h3>\n\n\n\n<p>Metallic labels have a reflective finish that can distort color. Adding white ink keeps whites bright and colors accurate, but it removes the metallic effect where applied. Leave some areas without white if you want the metallic shine to show.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/dpo-help-whiteunderprint-silver-metallic\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Left: Metallic label without white ink, metallic tone affects color. Right: Metallic label with white ink, colors stay true where white is added.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kraft-brown-labels\">Kraft Brown Labels<\/h3>\n\n\n\n<p>Kraft materials naturally give inks an earthy tone. If you want bright colors, add white ink under your design to keep the hues vibrant while still letting the kraft texture show in unprinted spots.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/weprint\/materials\/weprint-whiteink-sheets-kraft\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Left: Kraft label without white ink, colors look muted. Right: Kraft label with white ink, colors appear bright and clear.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-can-you-get-white-ink-printing\">Where can you get white ink printing?<\/h2>\n\n\n\n<p>White ink is available through <a href=\"\/custom-printing\/\">Avery<\/a>, our professional custom printing service. Options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sheets:<\/strong> Clear film, chrome film, kraft brown, silver metallic film<\/li>\n\n\n\n<li><strong>Rolls:<\/strong> Clear film, chrome film, all metallic finishes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-add-white-ink-to-your-labels\">How to add white ink to your labels<\/h2>\n\n\n\n<p>White ink can only be applied during professional printing, so plan for it early in your design. We make it easy to add white ink whether you\u2019re using Avery Design &amp; Print or Adobe Illustrator.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is White Underprint? Unlock the Secret to Stunning Product Labels\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/lwY98MictiM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Learn about white ink underprinting and explore more tutorial videos on <a href=\"https:\/\/www.youtube.com\/@AveryProducts\" target=\"_blank\" rel=\"noreferrer noopener\">the Avery YouTube channel<\/a>.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"avery-software\">Using Avery Design &amp; Print<\/h2>\n\n\n\n<p>Adding white ink in <a href=\"\/software\/design-and-print\/\">Avery Design &amp; Print<\/a> is simple. Here\u2019s what you\u2019ll see in the tool and what each option does:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-select-how-you-want-to-add-white-ink\">1. Select how you want to add white ink<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/weprint\/resources\/wp-white-ink-adpo-step-3\" alt=\"Make a selection\" style=\"width:350px\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-keep-all-white\">2. Keep all white<\/h4>\n\n\n\n<p>Prints white wherever it appears in your design<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/weprint\/resources\/wp-white-ink-adpo-step-4\" alt=\"Keep all white\" style=\"width:350px;height:210px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-remove-all-white\">3. Remove all white<\/h4>\n\n\n\n<p>Lets the label material show through all white areas<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/weprint\/resources\/wp-white-ink-adpo-step-5\" alt=\"remove all white\" style=\"width:350px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-remove-white-background\">4. Remove White Background<\/h4>\n\n\n\n<p>Removes white from the edges of your design so the material shows through<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/weprint\/resources\/wp-white-ink-adpo-step-6\" alt=\"Remove white background\" style=\"width:350px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-dark-mode\">5. Dark mode<\/h4>\n\n\n\n<p>Preview which areas still contain white ink<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/weprint\/resources\/wp-white-ink-adpo-step-7\" alt=\"Dark Mode\" style=\"width:350px\"\/><\/figure>\n\n\n\n<p>Tip: For images, make sure the <strong>Use White Ink<\/strong> checkbox is selected (usually it is by default). Adjust the <strong>White Removal slider<\/strong> if you want to increase or decrease how much near-white color is removed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-adobe-illustrator-for-roll-labels\">Using Adobe Illustrator (for roll labels)<\/h2>\n\n\n\n<p>This step-by-step guide shows you how to add white ink in Illustrator to your roll labels. To do this, you need to have your roll label artwork created in Illustrator and all elements be in vector format. <\/p>\n\n\n\n<p>Watch our <a href=\"https:\/\/youtu.be\/2Ksz1lCVbkY\" target=\"_blank\" rel=\"noopener noreferrer\">quick video<\/a> that shows you the steps below so you can follow along.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-open-your-document\">1. Open your document<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-1-a\" alt=\"Open document\" style=\"width:179px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-choose-the-elements-that-need-white-ink\">2. Choose the elements that need white ink<\/h4>\n\n\n\n<p>For example, you might want white under logos, text, or certain graphics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-copy-elements-to-a-new-layer-named-hpi-white\">3. Copy elements to a new layer named \u201cHPI-White\u201d<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-3-a\" alt=\"Copy elements to new \"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-3-b\" alt=\"copy elements \"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-3-c\" alt=\"New layer\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-3-d\" alt=\"save to new layer\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-create-a-new-spot-color-swatch-called-hpi-white\">4. Create a new spot color swatch called \u201cHPI-White\u201d<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set the color type to <strong>Spot Color<\/strong><\/li>\n\n\n\n<li>Apply this swatch to all elements on the HPI-White layer<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro tip:<\/strong> Don\u2019t choose white as the swatch color because it makes the design hard to see. Use a bright contrasting color like magenta for visibility.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-4-a\" alt=\"creat new spot color\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-4-b\" alt=\"name color hip white\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-4-c\" alt=\"apply to all elements\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-4-d\" alt=\"save hpi white layer\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-set-the-white-elements-to-overprint\">5. Set the white elements to \u201cOverprint\u201d<\/h4>\n\n\n\n<p>Open the <strong>Attributes panel<\/strong> and turn on Overprint for the white layer. Toggle the white separation on and off to confirm placement.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-5-a\" alt=\"overprint fill\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-5-b\" alt=\"separations preview\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/web\/blog\/white-ink-step-5-c\" alt=\"confirm white ink placement\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Once you\u2019ve completed these steps, your file is ready for professional white ink printing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Things to remember<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>White ink is available on select Avery products only.<\/li>\n\n\n\n<li>Most desktop printers can\u2019t print white ink, so white areas will just show the material color.<\/li>\n\n\n\n<li>Plan for white ink early in your design process for the best results.<\/li>\n<\/ul>\n\n\n\n<p>Need help? Our Customer Care team is ready to answer questions at <a href=\"tel:800-942-3879\"><strong>(<\/strong>800) 942-8379<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-white-ink-printing\">FAQs about white ink printing<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1753716591761\"><strong class=\"schema-faq-question\">Can I print white ink on a home printer?<\/strong> <p class=\"schema-faq-answer\">No. Most desktop printers don\u2019t have white ink, so any white areas in your design will just show the color of the label material. For true white printing, use a professional service like Avery custom printing.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753716693614\"><strong class=\"schema-faq-question\">Which label materials need white ink?<\/strong> <p class=\"schema-faq-answer\">White ink is most helpful on clear labels, metallic labels, and kraft brown labels. It creates a base layer so your colors look bold and text stays easy to read.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753716725111\"><strong class=\"schema-faq-question\">Does white ink affect metallic shine?<\/strong> <p class=\"schema-faq-answer\">Yes. Wherever white ink is applied on a metallic label, the shiny effect is blocked. To keep some metallic elements, leave areas without white ink.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753716748762\"><strong class=\"schema-faq-question\">How do I keep colors bright on kraft labels?<\/strong> <p class=\"schema-faq-answer\">Use white ink under your design to prevent the kraft color from muting your colors. This keeps your artwork vibrant while still showing the kraft texture in unprinted spots.<\/p> <\/div> <\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-related-reading\">Related reading<\/h3>\n\n\n\n<p><a href=\"\/blog\/how-to-choose-the-right-product-label\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Choose the Right Labels for Your Products<\/a><\/p>\n\n\n\n<p><a href=\"\/blog\/how-to-make-your-own-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Make Product Labels<\/a><\/p>\n\n\n\n<p><a href=\"\/blog\/5-label-materials\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Label Materials to Get the Look You Want<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make your text and graphics pop with white underprint Want to know how to print white ink on labels? You\u2019re in the right place. In this guide, we\u2019ll cover what white ink printing is, why it matters, and how to add it to your designs using Avery Design &amp; Print or Adobe Illustrator. White ink [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[2680,4101,4075],"tags":[1475,53,85,63,4045],"class_list":["post-2438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-avery-weprint","category-product-labels-packaging","category-small-business","tag-clear-labels","tag-kraft-brown-labels","tag-silver-metallic-paper-labels","tag-product-labels","tag-white-ink"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Print White Ink on Labels<\/title>\n<meta name=\"description\" content=\"Learn how to print white ink on labels for bold colors &amp; sharp designs. Step-by-step guide using Avery Design &amp; Print &amp; Adobe Illustrator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Print White Ink on Product Labels\" \/>\n<meta property=\"og:description\" content=\"Learn how to print white ink on labels for bold colors &amp; sharp designs. Step-by-step guide using Avery Design &amp; Print &amp; Adobe Illustrator.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T15:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T01:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1753466978\/blog-hero-whiteunderprintinghowto-3000x1400-1\/blog-hero-whiteunderprintinghowto-3000x1400-1.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie Neff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Neff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/\"},\"author\":{\"name\":\"Melanie Neff\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/2d8ec7d3c55bac4ff77cffcea4c95e15\"},\"headline\":\"How To Print White Ink on Product Labels\",\"datePublished\":\"2025-07-28T15:47:13+00:00\",\"dateModified\":\"2026-03-12T01:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/\"},\"wordCount\":1033,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1753466978\\\/blog-hero-whiteunderprintinghowto-3000x1400-1\\\/blog-hero-whiteunderprintinghowto-3000x1400-1.jpg?_i=AA\",\"keywords\":[\"Clear Labels\",\"Kraft Brown Labels\",\"Metallic Labels\",\"Product Labels\",\"White Ink\"],\"articleSection\":[\"About Us\",\"Product &amp; Packaging\",\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/\",\"name\":\"How to Print White Ink on Labels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/how-to-print-white-ink-on-labels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1753466978\\\/blog-hero-whiteunderprintinghowto-3000x1400-1\\\/blog-hero-whiteunderprintinghowto-3000x1400-1.jpg?_i=AA\",\"datePublished\":\"2025-07-28T15:47:13+00:00\",\"dateModified\":\"2026-03-12T01:13:26+00:00\",\"description\":\"Learn how to print white ink on labels for bold colors & sharp designs. 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For true white printing, use a professional service like Avery custom printing.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/#faq-question-1753716693614","position":2,"url":"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/#faq-question-1753716693614","name":"Which label materials need white ink?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"White ink is most helpful on clear labels, metallic labels, and kraft brown labels. It creates a base layer so your colors look bold and text stays easy to read.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/#faq-question-1753716725111","position":3,"url":"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/#faq-question-1753716725111","name":"Does white ink affect metallic shine?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Wherever white ink is applied on a metallic label, the shiny effect is blocked. To keep some metallic elements, leave areas without white ink.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/#faq-question-1753716748762","position":4,"url":"https:\/\/www.avery.com\/blog\/how-to-print-white-ink-on-labels\/#faq-question-1753716748762","name":"How do I keep colors bright on kraft labels?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Use white ink under your design to prevent the kraft color from muting your colors. This keeps your artwork vibrant while still showing the kraft texture in unprinted spots.","inLanguage":"en-US"},"inLanguage":"en-US"}]},"og_video":"https:\/\/www.youtube.com\/embed\/lwY98MictiM","og_video_type":"text\/html","og_video_duration":"136","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2025-07-28T15:47:13+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/posts\/2438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/comments?post=2438"}],"version-history":[{"count":137,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/posts\/2438\/revisions"}],"predecessor-version":[{"id":26810,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/posts\/2438\/revisions\/26810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/media\/26611"}],"wp:attachment":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/media?parent=2438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/categories?post=2438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/tags?post=2438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}