{"id":23885,"date":"2025-04-07T14:17:01","date_gmt":"2025-04-07T21:17:01","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=23885"},"modified":"2026-04-16T17:42:24","modified_gmt":"2026-04-17T00:42:24","slug":"customer-spotlight-natural-ash-skincare","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/customer-spotlight-natural-ash-skincare\/","title":{"rendered":"How a Nurse\u2019s Care Turned Into a Clean Skincare Brand"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-customer-spotlight-natural-ash\">Customer Spotlight: Natural ASH<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-spotlight-naturalash-img1\" alt=\"natural ASH customer spotlight featuring products using Avery custom printing\" style=\"width:280px\"\/><\/figure>\n\n\n\n<p>As an oncology nurse, Ashley Cummings saw the toll that cancer treatments took on her patients\u2019 skin. Many were left with extreme dryness and irritation\u2014but the products available were full of toxic ingredients, some even linked to cancer.<\/p>\n\n\n\n<p>That\u2019s when Ashley decided to create a better option. In 2020, she launched <a href=\"https:\/\/naturalashbody.com\/\">natural ASH<\/a>, a line of non-toxic, deeply moisturizing body butters designed with sensitive skin in mind. What started as a mission to support cancer patients has now grown into a brand for anyone seeking safe, natural skincare. Avery is proud to feature natural ASH as one of our customer spotlights.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-other-articles-you-might-like\">Other articles you might like:<\/h6>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"\/blog\/5-label-materials\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Label Types to Get the Look You Want for Your Products<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/choosing-the-right-label-material\/\" target=\"_blank\" rel=\"noreferrer noopener\">Choosing the Right Label Material<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/how-to-make-your-own-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Make Product Labels<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-personal-journey-inspires-a-broader-mission\">A personal journey inspires a broader mission<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-spotlight-naturalash-img4\" alt=\"Ashely cummings owner of natural ASH\" style=\"width:280px\"\/><figcaption class=\"wp-element-caption\">Ashely Cummings, founder of natural ASH<\/figcaption><\/figure>\n\n\n\n<p>As Ashley continued working in healthcare and began her own journey into motherhood, her focus expanded. She saw a need for clean, effective skincare for women navigating the different stages of reproductive health. Today, natural ASH reflects that evolution\u2014offering products that support overall wellness with simplicity and care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-award-winning-recognition\">Award-winning recognition<\/h2>\n\n\n\n<p>In 2024, Ashley\u2019s work caught the spotlight. She received the <strong>Northeastern Women Who Empower Award<\/strong> for Powering Diverse and Inclusive Communities of Belonging and was selected for the <strong>Creators\u2019 Momentum Business Accelerator<\/strong>. She\u2019s also been featured in the <em>New York Post<\/em>\u2014increasing visibility for her brand and her mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overcoming-challenges-to-keep-growing\">Overcoming challenges to keep growing<\/h2>\n\n\n\n<p>Like many small business owners, Ashley has faced hurdles with scaling and funding. A recent grant is helping natural ASH move forward, but marketing resources and outreach remain key needs as the brand grows. Still, she\u2019s optimistic\u2014and focused on expanding her customer base while continuing to serve her loyal following.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-ashley-chooses-avery\">Why Ashley chooses Avery<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-spotlight-naturalash-img2\" alt=\"customer spotlight natural ash products featuring Avery labels\" style=\"width:280px\"\/><\/figure>\n\n\n\n<p>\u201c<a href=\"\/custom-printing\/\">Avery<\/a> makes it easy,\u201d she says. \u201cThere\u2019s no pressure to hit high minimums, and the quality helps take my branding to the next level.\u201d<\/p>\n\n\n\n<p>Ashley loves the flexibility: updating a design, switching to a new label size, or trying out a fresh look is simple and fast. \u201cIf I want to update a design but keep the same size, I just swap out the image. It\u2019s quick and saves so much time.  I\u2019ve been able to pivot and evolve my packaging as I grow\u2014and Avery\u2019s support has been there from the start.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-explore-natural-ash\">Explore natural ASH<\/h2>\n\n\n\n<p>Visit <a class=\"\" href=\"#\">natural ASH<\/a> to learn more and shop the full product line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-stories-from-small-businesses-like-yours\">More stories from small businesses like yours<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a class=\"\" href=\"#\">How Sakai Harts &amp; Crafts Went from Hobby to Creative Business<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"#\">O\u2019Soy Candles: Toxin-Free Scents with a Community Focus<\/a><\/li>\n\n\n\n<li><a class=\"\" href=\"#\">Suga Water: A Young Entrepreneur\u2019s Recipe for Success<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how an RN turned cancer patients&#8217; needs into a new small business providing non-toxic skin care products for everyone.<\/p>\n","protected":false},"author":4,"featured_media":25645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[2681,4493],"tags":[4463,63],"class_list":["post-23885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avery-customer-spotlights","category-grow-your-business","tag-customer-spotlight","tag-product-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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