{"id":2302,"date":"2025-09-02T13:20:00","date_gmt":"2025-09-02T20:20:00","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=2302"},"modified":"2025-09-02T13:20:01","modified_gmt":"2025-09-02T20:20:01","slug":"holiday-sales-tips-small-business","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/holiday-sales-tips-small-business\/","title":{"rendered":"6 Ways to Get Your Business Holiday-Ready"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-simple-ideas-to-help-you-get-organized-for-the-seasonal-rush\">Simple ideas to help you get organized for the seasonal rush<\/h2>\n\n\n\n<p>The holiday shopping season is coming in hot, and earlier every year. From Black November through Cyber Monday and beyond, the rush is real. The good news? If you get organized now, you can boost sales, move inventory, and make the season way less stressful.<\/p>\n\n\n\n<p>Follow these six steps and you\u2019ll be ready to tackle every shopping spike with confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mark-your-calendar-with-key-sales-dates\">Mark your calendar with key sales dates<\/h2>\n\n\n\n<p>Don\u2019t get caught off guard. The holiday season has a lot of \u201cmust-know\u201d dates:<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-holidaysalesprep-section1-saledates\" alt=\"create holiday sales cards using Avery WePrint professional printing service\" style=\"width:290px\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Black November (Nov 1\u201330):<\/strong> The entire month is a sale. With many shoppers beginning their holiday purchases early, don&#8217;t miss out.<\/li>\n\n\n\n<li><strong>Black Friday (Nov 28):<\/strong> The traditional start to the holiday shopping season. Many retailers offer significant discounts.<\/li>\n\n\n\n<li><strong>Small Business Saturday (Nov 29):<\/strong> A day to celebrate and support local businesses.<\/li>\n\n\n\n<li><strong>Cyber Monday (Dec 1):<\/strong> A major online shopping day with extensive deals.<\/li>\n\n\n\n<li><strong>Free Shipping Day (Dec 14):<\/strong> A day when retailers offer free shipping with guaranteed delivery by Christmas Eve.<\/li>\n\n\n\n<li><strong>Super Saturday (Dec 20):<\/strong> The last full Saturday before Christmas, ideal for last-minute shopping.<\/li>\n\n\n\n<li><strong>Boxing Day (Dec 26):<\/strong> A day for post-Christmas sales and inventory clearance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-plan-your-sales-strategy\">2. Plan your sales strategy<\/h2>\n\n\n\n<p>Take a good look at last year: what worked, what flopped, and what surprised you? Did Black Friday pull in tons of traffic while Super Saturday lagged behind? Or maybe one promotion outperformed another? Knowing this will help you decide where to focus your efforts and budget this year.<\/p>\n\n\n\n<p>Think about your business type and audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce stores:<\/strong> Cyber Monday is your golden opportunity. Make sure your website, email campaigns, and social media posts are ready to capture online shoppers. Consider bundling products, offering limited-time deals, or highlighting fast shipping options.<\/li>\n\n\n\n<li><strong>Local shops:<\/strong> Small Business Saturday is perfect for celebrating your community ties. Partner with neighboring businesses, host in-store events, or offer exclusive in-person discounts to drive foot traffic.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t stop there. Use an editorial calendar to map out every detail of your marketing efforts: social media posts, email campaigns, influencer partnerships, and blog content. Include image specs, messaging, and deadlines so everyone on your team knows exactly what to do and when.<\/p>\n\n\n\n<p>And remember: flexibility is key. If a campaign isn\u2019t hitting the mark mid-season, adjust quickly. Maybe a particular product needs more spotlight, or a flash sale could turn slow traffic into conversions. Planning ahead gives you the freedom to pivot without panicking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-get-extra-hands-on-deck\">3. Get extra hands on deck<\/h2>\n\n\n\n<p>The holiday rush is intense, and even the best team can get stretched thin. Planning ahead means you won\u2019t scramble mid-season.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seasonal hires:<\/strong> Bring on temporary staff to help with packing, customer service, or events. Extra hands keep your business running smoothly and prevent burnout.<\/li>\n\n\n\n<li><strong>Internal rotation:<\/strong> Move employees into different roles for a few weeks. A front-desk team member can help with shipping, or a warehouse staffer can assist at the register. It\u2019s a win-win: cross-training strengthens your team while filling critical gaps.<\/li>\n\n\n\n<li><strong>Local students and interns:<\/strong> Colleges and high schools are full of students looking for temporary or part-time work during the holidays. Many stay in the area over winter break, making them reliable, budget-friendly hires.<\/li>\n<\/ul>\n\n\n\n<p>Extra help also creates a friendlier customer experience.  No one likes long lines or slow responses during the busiest shopping days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-stock-up-and-clean-up\">4. Stock up and clean up<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-holidaysalesprep-section4-tidyup\" alt=\"\" style=\"width:290px\"\/><\/figure>\n\n\n\n<p>Preparation is key to keeping your business running smoothly during the holiday season.<\/p>\n\n\n\n<p><strong>Organization matters:<\/strong> Take a clean sweep of storerooms, offices, or showroom floors. Label everything clearly, declutter, and make sure customers and employees can easily find what they\u2019re looking for. A tidy space isn\u2019t just aesthetically pleasing\u2014it speeds up operations, improves employee morale, and makes for a smoother customer experience.<\/p>\n\n\n\n<p><strong>Inventory planning:<\/strong> Build up your stock ahead of time, especially if you make handmade, artisanal, or limited-quantity products. Running low mid-season is stressful and can mean missed sales.<\/p>\n\n\n\n<p><strong>Trend check:<\/strong> Look at last year\u2019s numbers but keep an eye on current trends. Maybe your best-selling face masks last year won\u2019t fly this year. So plan accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-stay-organized\">5. Stay organized<\/h2>\n\n\n\n<p>Once the orders start rolling in, chaos can set in if you\u2019re not organized. Systems matter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Order management:<\/strong> Whether shipping online or selling in-person, have a clear system to track orders. Use checklists, spreadsheets, or software tools to keep everything straight.<\/li>\n\n\n\n<li><strong>Employee training:<\/strong> Make sure everyone knows the process. A well-trained team can handle surges efficiently and prevent mistakes.<\/li>\n\n\n\n<li><strong>Tech check:<\/strong> Test your website, e-commerce platform, and backend systems before the season starts. Downtime or glitches during peak shopping can cost thousands.<\/li>\n\n\n\n<li><strong>Plan for slow periods:<\/strong> Even during the holiday rush, there are occasional lulls. Have backup tasks ready like preparing for the next marketing campaign, reorganizing inventory, or running small team-building activities to keep energy high.<\/li>\n<\/ul>\n\n\n\n<p>Staying organized doesn\u2019t just prevent mistakes, it keeps your stress levels manageable and your team confident.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-get-your-marketing-materials-ready\">6. Get your marketing materials ready<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-holidaysalesprep-section6-marketing-materials-3000x1800\" alt=\"\"\/><\/figure>\n\n\n\n<p>Marketing materials can make or break your holiday sales. The earlier you prep, the better.<\/p>\n\n\n\n<p><strong>Cohesive branding:<\/strong> Carry the same look and messaging across all your touchpoints\u2014online, in-store, and in packages. Customers notice and remember consistent branding, which builds trust and encourages repeat business.<\/p>\n\n\n\n<p><strong>Printed materials:<\/strong> Postcards, flyers, handouts at local events, and in-store signage all help spread the word. Don\u2019t forget seasonal labels, hang tags, and price-cut stickers that grab attention instantly.<\/p>\n\n\n\n<p><strong>Digital marketing:<\/strong> Emails, social posts, and online ads should all be scheduled ahead of time. A consistent visual theme across channels makes your business look polished and professional.<\/p>\n\n\n\n<p><strong>Designers and templates:<\/strong> Book designers early if you\u2019re outsourcing. Otherwise, save time and money by customizing free<a href=\"\/templates\/\"> Avery templates<\/a> or <a href=\"\/software\/design-and-print\/\">uploading your own artwork.<\/a>  Then you can use <a href=\"\/custom-printing\/\">Avery custom printing<\/a> or DIY printing with<a href=\"\/blank\/\"> blank labels<\/a> makes creating cohesive holiday marketing materials a breeze.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h6 class=\"wp-block-heading\" id=\"h-other-articles-you-might-like\">Other articles you might like:<\/h6>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"\/blog\/6-items-small-businesses-should-do-by-year-end\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Items Small Businesses Should Do By Year-End<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/inexpensive-holiday-gifts-for-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inexpensive Holiday Gift Ideas for Clients<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/boost-sales-with-custom-gift-cards\/\">Custom Gift Cards for Businesses<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/business-Christmas-cards\/\">Christmas Cards for Business:  Why You Should Send Them<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>With these six steps, your business will be ready to crush the holiday season, keeping you organized, efficient, and confident. Plan ahead, stay flexible, and prep early, and you\u2019ll turn the holiday rush into a smooth, profitable season.<\/p>\n\n\n\n<p>Need help with Avery labels or templates? Our Customer Care Center is ready to help:<a href=\"tel: 800-942-8379\"> <strong>(800) 942-8379<\/strong>.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simple ideas to help you get organized for the seasonal rush The holiday shopping season is coming in hot, and earlier every year. From Black November through Cyber Monday and beyond, the rush is real. The good news? If you get organized now, you can boost sales, move inventory, and make the season way less [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[5,4102,4083,4075],"tags":[1091,66,67,1093,69],"class_list":["post-2302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","category-sales-and-promotion-ideas","category-seasonal","category-small-business","tag-holidays","tag-postcards","tag-promotions","tag-sales","tag-hang-tags"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holiday Sales Tips for Small Business: 6 Ways to Get Ready<\/title>\n<meta name=\"description\" content=\"Get your small business ready for the holidays. 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Discover 6 holiday sales tips to boost profits, attract customers, and end the year strong.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/holiday-sales-tips-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-02T20:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T20:20:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1756840577\/blog-hero-holidaysalesprep-3000x1400-1\/blog-hero-holidaysalesprep-3000x1400-1.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie Neff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Neff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/\"},\"author\":{\"name\":\"Melanie Neff\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/2d8ec7d3c55bac4ff77cffcea4c95e15\"},\"headline\":\"6 Ways to Get Your Business Holiday-Ready\",\"datePublished\":\"2025-09-02T20:20:00+00:00\",\"dateModified\":\"2025-09-02T20:20:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/\"},\"wordCount\":1064,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1756840577\\\/blog-hero-holidaysalesprep-3000x1400-1\\\/blog-hero-holidaysalesprep-3000x1400-1.jpg?_i=AA\",\"keywords\":[\"Holidays\",\"Postcards\",\"Promotions\",\"Sales\",\"Tags\"],\"articleSection\":[\"Marketing\",\"Sales &amp; Promotions\",\"Seasonal\",\"Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/\",\"name\":\"Holiday Sales Tips for Small Business: 6 Ways to Get Ready\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/holiday-sales-tips-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1756840577\\\/blog-hero-holidaysalesprep-3000x1400-1\\\/blog-hero-holidaysalesprep-3000x1400-1.jpg?_i=AA\",\"datePublished\":\"2025-09-02T20:20:00+00:00\",\"dateModified\":\"2025-09-02T20:20:01+00:00\",\"description\":\"Get your small business ready for the holidays. 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