{"id":22685,"date":"2024-08-26T15:21:25","date_gmt":"2024-08-26T22:21:25","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=22685"},"modified":"2024-10-03T12:08:57","modified_gmt":"2024-10-03T19:08:57","slug":"postcard-sizes","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/postcard-sizes\/","title":{"rendered":"Postcard Sizes: We&#8217;ll Help You Pick the Right One"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-size-are-postcards\">What size are postcards?<\/h2>\n\n\n\n<p>When it comes to sending postcards, size really does matter. Whether you&#8217;re reaching out to customers with a promotional offer or sending a heartfelt message to loved ones, choosing the right postcard size can make all the difference. Postcards sent through regular mail are generally classified as standard or jumbo, with each category having its own specific dimensions and postage requirements. For instance, standard postcards, which range from 3-1\/2&#8243; x 5&#8243; to 4-1\/4&#8243; x 6&#8243;, typically cost less to mail. On the other hand, jumbo postcards\u2014up to 6&#8243; x 11&#8243;\u2014offer more space for your message but may require additional postage.<\/p>\n\n\n\n<p>At Avery, <a href=\"\/category\/products\/cards\/postcards\/\">we offer a variety of postcard sizes<\/a>, from standard to jumbo, including popular 5&#8243; x 7&#8243; cardstock options. You can also choose from a variety of materials, like Kraft brown, pearlized white, and even printable ones with elegant gold borders. Whether you print them yourself or order custom-printed cards, we&#8217;ve got you covered. Let&#8217;s explore the ins and outs of postcard size regulations, their various uses, and some free designs to inspire your next project.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/category\/products\/cards\/postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop All Postcards<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-articles-you-might-like\">More articles you might like:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/blog\/how-to-pick-the-best-address-label-size-for-postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Pick the Best Address Label Size for Postcards<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/postcard-printing-ideas-marketing-postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Postcard Printing Ideas for Businesses<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/product-packaging-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fun Product Packaging Ideas for Creative Sellers<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Avery Printable Postcards\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/WhVW1LBxCl8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-standard-postcard-size-guide\">Standard postcard size guide<\/h2>\n\n\n\n<p>Choosing the right postcard size is essential for delivering your message effectively while adhering to postage regulations. At Avery, we offer a variety of standard sizes to meet your needs. The smallest option, 3-1\/2&#8243; x 5&#8243;, is perfect for quick notes or direct communication, making it ideal for personal messages or concise marketing pitches.<\/p>\n\n\n\n<p>If you need a bit more space, a 4&#8243; x 6&#8243; card remains a popular choice. This size provides enough room to showcase your visuals or promotional details while still qualifying for standard postage. It&#8217;s a versatile option, great for both personal and professional use.<\/p>\n\n\n\n<p>For those looking to add a touch of elegance, Avery also offers a printable <a href=\"\/products\/cards\/type\/postcards?filters=size_3-15%2F16%22+x+5-3%2F16%22\" target=\"_blank\" rel=\"noreferrer noopener\"> 3-15\/16&#8243; x 5-3\/16&#8243; postcard with gold borders<\/a>. This unique size combines style and sophistication, with the gold border adding a premium feel that helps your message stand out. You can also just order your <a href=\"\/custom-printing\/cards\/post-cards\/\">cards custom printed<\/a> with a border color of your choice.<\/p>\n\n\n\n<p>Lastly, the 4-1\/4&#8243; x 5-1\/2&#8243; postcard is another excellent choice. This size strikes a perfect balance, providing plenty of room for creativity without being overwhelming. Whether you&#8217;re sending invitations, thank you cards, or promotional materials, Avery\u2019s options ensure you\u2019ll find the perfect fit for your project.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/post-card-sizes-find-the-right-one-001\" alt=\"A visual comparison of different postcard sizes, including 3-1\/2&quot; x 5&quot;, 4-1\/4&quot; x 5-1\/2&quot;, 4&quot; x 6&quot;, and 5&quot; x 7&quot; jumbo postcard, illustrating the variety of dimensions available for Avery postcard templates.\" style=\"width:630px;height:auto\"\/><figcaption class=\"wp-element-caption\">Avery carries the most popular standard postcard sizes as well as 5&#8243; x 7&#8243; cardstock.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jumbo-5-x-7-cardstock\">Jumbo 5&#8243; x 7&#8243; cardstock <\/h2>\n\n\n\n<p>If you really want your message to stand out, you can always go with the popular 5&#8243;x 7&#8243; jumbo postcard size. This larger size offers ample space to showcase your content, making it perfect for eye-catching event invitations, detailed promotions, or eye-catching announcements. Its larger dimensions ensure your postcard won&#8217;t be overlooked while still being easy to handle and display.<\/p>\n\n\n\n<p>Avery offers a range of custom-printed 5&#8243; x 7&#8243; cardstock options to help you create the perfect postcard. With <a href=\"\/custom-printing\/cards\/post-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">WePrint<\/a>, our professional printing service you\u2019ll find the quality and flexibility you need to bring your vision to life. With a variety of finishes available, including matte and glossy white, your jumbo postcards will deliver a message that\u2019s not only bold, but also beautifully presented.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-direct-mail-postcard-sizes\">Direct mail postcard sizes<\/h2>\n\n\n\n<p>In the world of direct mail marketing, postcards are a compelling way to promote products or services, generate leads, and build strong customer relationships. A significant advantage is the flexibility in size, especially with USPS Marketing Mail. With this service, all postcards are charged the same rate as letters, regardless of size. This means your cards can range from 3-1\/2&#8243; x 5&#8243; to 6-1\/4&#8243; x 11-1\/2&#8243;, giving you freedom to select the dimensions that best convey your message.<\/p>\n\n\n\n<p>Sometimes, sending standard-size postcards via First Class Mail is the smarter choice, especially when fast delivery and a personal touch are critical to your campaign&#8217;s success. On the other hand, USPS Marketing Mail is often the better option for larger campaigns where cost efficiency is a priority. Understanding how to mail a postcard effectively can help you fine-tune your direct mail strategy and ensure your message reaches your audience in the most impactful way.<\/p>\n\n\n\n<p>Whether you&#8217;re focusing on a targeted group or a broader audience, direct mail postcards are a versatile and cost-effective solution. By choosing the appropriate size and mailing option, you can deliver your message in a way that best aligns with your business objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-to-use-usps-marketing-mail\">When to use USPS Marketing Mail<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>USPS Marketing Mail<\/th><th>USPS First Class Mail<\/th><\/tr><\/thead><tbody><tr><td>200 postcards or more<\/td><td>Less than 200 postcards<\/td><\/tr><tr><td>Multiple or jumbo sizes<\/td><td>Standard postcard sizes<\/td><\/tr><tr><td>Target neighborhoods<\/td><td>Mailing lists with specific addresses<\/td><\/tr><tr><td>Domestic addresses only<\/td><td><a href=\"https:\/\/www.usps.com\/international\/first-class-mail-international.htm\">First Class Mail International\u00ae<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-eddm-vs-eddm-bmeu-for-direct-mail\">EDDM vs EDDM-BMEU for direct mail<\/h3>\n\n\n\n<p>Navigating USPS Marketing Mail services for sending direct mail postcards can be tricky, especially when deciding between Every Door Direct Mail (EDDM) and Every Door Direct Mail &#8211; Business Mail Entry Unit (EDDM-BMEU). Here&#8217;s a quick breakdown to help you understand the key differences:<\/p>\n\n\n\n<p><strong>Every Door Direct Mail (EDDM)\/EDDM-Retail:<\/strong> This option is ideal for small businesses looking to reach a local audience. EDDM allows you to send up to 5,000 postcards per day without needing a mailing permit. It\u2019s a straightforward process that uses the USPS EDDM online portal, and you can drop off your mail at any local post office.<\/p>\n\n\n\n<p><strong>Every Door Direct Mail &#8211; Business Mail Entry Unit (EDDM-BMEU):<\/strong> If you\u2019re managing a high-volume mailing campaign, EDDM-BMEU is the better choice. This service is designed for businesses that need to send more than 5,000 postcards per day. It requires a USPS permit, and the mail must be dropped off at a Business Mail Entry Unit, which is typically located at larger USPS facilities.<\/p>\n\n\n\n<p>For small businesses, EDDM is usually the most convenient option unless you\u2019re scaling up your efforts and need to handle a larger volume of mail. For those larger campaigns, EDDM-BMEU provides the efficiency and capacity required.<\/p>\n\n\n\n<p>To dive deeper into the specifics and decide which service is right for your needs, <a href=\"https:\/\/www.usps.com\/business\/every-door-direct-mail.htm\" target=\"_blank\" rel=\"noreferrer noopener\">read the full comparison here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-postage-for-different-postcard-sizes\">Postage for different postcard sizes<\/h2>\n\n\n\n<p>Understanding the cost of postage is crucial when planning a direct mail campaign. For standard postcards, which range from 3-1\/2&#8243; x 5&#8243; to 4-1\/4&#8243; x 6&#8243;, the USPS First Class Mail rate applies. This is typically the most cost-effective option, making it a popular choice for businesses and individuals alike. If you&#8217;re wondering how much does it cost to mail a postcard, the current postcard postage rate is quite affordable, but it can vary, so it\u2019s important to check the latest rates.<\/p>\n\n\n\n<p>Jumbo postcards, on the other hand, offer more space for your message, but they come with a slightly higher postcard postage cost. These larger postcards, which can be as big as 6&#8243; x 11&#8243;, still fall under the USPS First Class Mail category, but their size means they require more postage compared to standard sizes.<\/p>\n\n\n\n<p>For direct mail campaigns, where you might be mailing thousands of postcards at once, the USPS Marketing Mail rate applies. This rate is flat and is charged at the same rate as letters, regardless of the postcard size, making it a cost-effective option for large-scale mailings. <\/p>\n\n\n\n<p>Whether you&#8217;re using standard or jumbo postcards, the postcard postage rate for direct mail is designed to keep costs predictable and manageable. By understanding these postage differences, you can better plan your budget and choose the right postcard size to maximize your impact without overspending.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/post-card-sizes-find-the-right-one-002\" alt=\"Image of four Avery postcard templates in various postcard sizes displayed on a marble surface, showcasing designs for thank-you notes, event announcements, and holiday greetings.\"\/><figcaption class=\"wp-element-caption\">Discover creative options with Avery<a href=\"\/templates\/category\/cards?filters=type1_Postcards\" target=\"_blank\" rel=\"noreferrer noopener\"> postcard templates<\/a> in a range of postcard sizes, ideal for thank-you notes, event announcements, and holiday greetings.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-uses-for-different-postcard-sizes\">Uses for different postcard sizes<\/h2>\n\n\n\n<p>As mentioned earlier, choosing the right postcard size can have a significant impact on your marketing strategy or special event planning. Standard postcard sizes are ideal for direct marketing campaigns sent via First Class Mail, especially if you&#8217;re trying to keep postage costs down. These sizes are also perfect for large events like weddings, where you might be sending out hundreds of invitations. Beyond these uses, standard postcards can double as oversized business cards, packaging inserts, promotional cards, or even <a href=\"\/blog\/how-to-make-your-own-jewelry-display-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">jewelry display cards<\/a>, making them a versatile tool for various business needs.<\/p>\n\n\n\n<p>On the other hand, jumbo postcard sizes are best suited for direct mail campaigns where the size doesn\u2019t affect the postage costs. They\u2019re also perfect for customized events, small batch marketing, or special occasions like party invitations and birthday cards. Jumbo postcards offer plenty of space for creative designs, making them a popular choice for artists selling prints of their work. They also work well as menu cards, promotional inserts, personal projects, or art prints.<\/p>\n\n\n\n<p>For more ideas on how to use postcards for your business, check out this resource: <a href=\"\/blog\/ways-to-use-business-postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ways to Use Business Postcards<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-design-custom-postcards\">How to design custom postcards<\/h2>\n\n\n\n<p>Designing custom postcards allows you to create a unique and impactful message that resonates with your audience. One of the best ways to ensure your design fits perfectly within your chosen postcard dimensions is to use <a href=\"\/software\/design-and-print\/postcard-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">our free online postcard maker<\/a>. The Avery postcard maker works perfectly with our free templates  that are specifically tailored to the dimensions of each product. This gives you a solid foundation to start your design.<\/p>\n\n\n\n<p>Whether you\u2019re creating your postcard from scratch or uploading a complete design from platforms like <a href=\"http:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva\u00ae<\/a> or Illustrator\u00ae, there are a few key principles to keep in mind. First, make sure you\u2019re utilizing space effectively. This means balancing text and images in a way that guides the reader&#8217;s eye through the postcard without overwhelming them. Consider the size and placement of your text to ensure readability and clarity, especially for any critical information like dates, addresses, or offers.<\/p>\n\n\n\n<p>Another important element is to include a clear call-to-action. Whether it\u2019s an invitation to visit your website, a special discount code, or a request to RSVP, your call-to-action should stand out and be easy to follow.<\/p>\n\n\n\n<p>By following these tips, you can create custom postcards that not only look professional but also effectively communicate your message and drive the desired response.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-postcard-printing-at-any-size\">Postcard printing at any size<\/h2>\n\n\n\n<p>No matter the size of your postcard, getting them custom printed ensures a professional finish that leaves a lasting impression. With our postcard maker, you can easily create and order custom-printed postcards tailored to your exact specifications. The platform offers a seamless experience, allowing you to choose from a variety of templates, customize your design, and select the perfect size, all while ensuring your postcards look polished and professional.<\/p>\n\n\n\n<p>If you prefer a more hands-on approach, DIY printing is also an option. For the best results, use high-quality cardstock that matches your printer\u2019s capabilities, and make sure your design is formatted correctly for the specific postcard size you\u2019ve chosen. Pay close attention to print settings to ensure the sharpest details and the most accurate color representation.<\/p>\n\n\n\n<p>Whether you opt for custom printing or decide to print your postcards yourself, both methods offer flexibility and control over the final product. Custom printing gives you the advantage of professional quality with minimal effort, while DIY printing allows for quick adjustments and immediate results, making either option a viable choice depending on your needs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.avery.com\/products\/cards\/type\/postcards\">Shop DIY Postcards<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/custom-printing\/cards\/post-cards\/\">Shop Custom Postcards<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-postcard-templates-for-different-dimensions\">Free postcard templates for different dimensions<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/post-card-sizes-find-the-right-one-003\" alt=\"Image of a 4-1\/4 x 5-1\/2&quot; postcard using a Avery postcard template of a holiday-themed design, displayed on red tissue paper inside a box, featuring an order reminder and a 25% off promotion.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Print this design on glossy white <a href=\"\/products\/cards\/8383\" target=\"_blank\" rel=\"noreferrer noopener\">4-1\/4 x 5-1\/2&#8243; postcards (Avery 8383)<\/a> that you can send in the mail.<\/p>\n\n\n\n<p>Or, you can choose \u201cLet Us Print for You\u201d to <a href=\"\/custom-printing\/cards\/post-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">order custom-printed matte white, glossy white, or pearlized postcards<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/services.print.avery.com\/dpp\/public\/v3\/dpo\/entry\/canvas\/?consumer=Avery&amp;deploymentId=US_en&amp;predesignName=en.U-0049-01.4UpPostcardWide.smb_elfsantamailbox_kt.2407-01.xml&amp;sku=8383\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/post-card-sizes-find-the-right-one-004\" alt=\"Image of a 5 x 7 postcard featuring a flash sale promotion with 20% off, placed inside an open box. The design uses an Avery postcard template, perfect for marketing campaigns.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Get this design printed on <a href=\"\/custom-printing\/cards\/post-cards\/\">5\u201d x 7\u201d custom cardstock<\/a>.<\/p>\n\n\n\n<p>Looking to print this design yourself on a different size postcard? Open the template and make your changes. Save the design to your Avery account, and then you can <a href=\"\/help\/article\/apply-design-to-another-project-move-a-design-to-a-new-product\">apply it to any Avery product<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/services.print.avery.com\/dpp\/public\/v3\/dpo\/entry\/canvas\/?consumer=Avery&amp;deploymentId=US_en&amp;predesignName=en.U-0581-02.DIFYTwoSided5x7PostcardWide.SMB_SimpleColorBlock_GG_sale.2002-01.xml&amp;sku=69929\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/post-card-sizes-find-the-right-one-005\" alt=\"Image of a 3-15\/16\u201d x 5-3\/16\u201d postcard featuring an elegant RSVP design with a tropical leaf border and gold accents, perfect for special event invitations.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Print this design on <a href=\"\/products\/cards\/3329\" target=\"_blank\" rel=\"noreferrer noopener\">Avery 3-15\/16\u201d x 5-3\/16\u201d postcards with gold borders (3329)<\/a>.<\/p>\n\n\n\n<p>Or, you can order this design on <a href=\"\/custom-printing\/cards\/post-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom-printed postcards<\/a> in other sizes, shapes, and materials choose.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/services.print.avery.com\/dpp\/public\/v3\/dpo\/entry\/canvas\/?consumer=Avery&amp;deploymentId=US_en&amp;predesignName=en.U-1345-01.TwoSidedPostcardWideMetallic.CATropicalWedding_GG.2303-01.xml&amp;sku=3329\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/post-card-sizes-find-the-right-one-006\" alt=\"Image showing a 3-1\/2\u201d x 5\u201d postcard featuring a stylish sale promotion design with gold accents and a modern border, created using an Avery postcard template, perfect for small business marketing.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Personalize and print this design on <a href=\"\/products\/cards\/5625\" target=\"_blank\" rel=\"noreferrer noopener\">Avery 3-1\/2\u201d x 5\u201d postcards (5625)<\/a>.<br>&nbsp;<br>To order this design on a custom-printed postcard, first save your edits, then apply the design to <a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">the WePrint product of your choice<\/a>. Try a pearlized finish for a similarly elegant look.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/services.print.avery.com\/dpp\/public\/v3\/dpo\/entry\/canvas\/?consumer=Avery&amp;deploymentId=US_en&amp;predesignName=en.U-1351-01.4UpRoundedPostcardWide.shopsmall_bohoinkpattern_gg_lowink.2301-01.xml&amp;sku=5625\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/post-card-sizes-find-the-right-one-007\" alt=\"Image of a 4\u201d x 6\u201d postcard showcasing a chic design for a handmade jewelry business, featuring a pink polka dot pattern and elegant typography, created using an Avery postcard template.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Print this design on matte white <a href=\"\/products\/cards\/5389\" target=\"_blank\" rel=\"noreferrer noopener\">4\u201d x 6\u201d postcards (Avery 5389)<\/a> that you can send in the mail.<\/p>\n\n\n\n<p>Or, you can choose \u201cLet Us Print for You\u201d to <a href=\"\/custom-printing\/cards\/post-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">order custom-printed postcards<\/a> in different sizes, shapes, and materials.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/services.print.avery.com\/dpp\/public\/v3\/dpo\/entry\/canvas\/?consumer=Avery&amp;deploymentId=US_en&amp;predesignName=en.U-0118-01.2UpPostcardWide.GG_SmBColorBlockDots.1702-01.xml&amp;sku=5389\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-perfecting-your-postcard-strategy\">Perfecting Your Postcard Strategy<\/h2>\n\n\n\n<p>Creating and sending the perfect postcard requires a thoughtful approach, from choosing the right size to designing an eye-catching layout and selecting the best printing options. By understanding the different postcard sizes, postage requirements, and design techniques, you can craft postcards that effectively communicate your message and resonate with your audience. Whether you&#8217;re planning a direct mail campaign, promoting an event, or simply reaching out to customers, your postcards should reflect the care and attention to detail that your business stands for.<\/p>\n\n\n\n<p>For even more creative ideas for your small business, explore <a href=\"https:\/\/www.pinterest.com\/avery\/small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">our Pinterest board<\/a> and <a href=\"http:\/\/instagram.com\/avery\" target=\"_blank\" rel=\"noreferrer noopener\">follow us on Instagram<\/a>, where we share endless inspiration to help you create the perfect project. You can even <a href=\"https:\/\/www.instagram.com\/explore\/tags\/averyproducts\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">use #averyproducts to share your own creations with us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What size are postcards? When it comes to sending postcards, size really does matter. Whether you&#8217;re reaching out to customers with a promotional offer or sending a heartfelt message to loved ones, choosing the right postcard size can make all the difference. Postcards sent through regular mail are generally classified as standard or jumbo, with [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":23023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[5,4075],"tags":[66],"class_list":["post-22685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","category-small-business","tag-postcards"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Postcard Sizes: We&#039;ll Help You Pick the Right One - Avery Blog<\/title>\n<meta name=\"description\" content=\"A deep dive into postcard size regulations for mailing, different uses, and free postcard designs you can print.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/postcard-sizes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postcard Sizes: We&#039;ll Help You Pick the Right One\" \/>\n<meta property=\"og:description\" content=\"A deep dive into postcard size regulations for mailing, different uses, and free postcard designs you can print.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/postcard-sizes\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-26T22:21:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T19:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_968,c_scale\/f_auto,q_auto\/v1753468398\/1372971\/1372971.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Gerharter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Gerharter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/postcard-sizes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/postcard-sizes\\\/\"},\"author\":{\"name\":\"Rachel Gerharter\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/de97522ec3a0a1889068b4cb1fecd32e\"},\"headline\":\"Postcard Sizes: We&#8217;ll Help You Pick the Right One\",\"datePublished\":\"2024-08-26T22:21:25+00:00\",\"dateModified\":\"2024-10-03T19:08:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/postcard-sizes\\\/\"},\"wordCount\":2234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/postcard-sizes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753468398\\\/1372971\\\/1372971.jpg?_i=AA\",\"keywords\":[\"Postcards\"],\"articleSection\":[\"Marketing\",\"Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.avery.com\\\/blog\\\/postcard-sizes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/postcard-sizes\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/postcard-sizes\\\/\",\"name\":\"Postcard Sizes: We'll Help You Pick the Right One - 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