{"id":21818,"date":"2024-07-19T14:59:30","date_gmt":"2024-07-19T21:59:30","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=21818"},"modified":"2026-02-23T12:07:37","modified_gmt":"2026-02-23T20:07:37","slug":"build-customer-loyalty-with-postcards","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/build-customer-loyalty-with-postcards\/","title":{"rendered":"5 Ways to Build Customer Loyalty with Business Postcards"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-clever-double-duty-packaging-inserts-that-you-can-make-with-postcards\">Clever double-duty packaging inserts that you can make with postcards <\/h2>\n\n\n\n<p><br>Postcards are an effective and affordable way for small businesses to connect with customers on a personal level. This is true, especially if you are a one- or two-person operation. For one thing, custom postcards allow you to tailor your messages and designs. This is excellent for branding your business and creating marketing materials that resonate with your audience. Secondly, a smart design can work as a packaging insert and double as a handout or mailer. Unsure about what size postcard you need for mailing purposes? This article breaks down the <a href=\"\/blog\/postcard-sizes\/\" target=\"_blank\" rel=\"noreferrer noopener\">different postcard sizes for mailing<\/a> so you can pick the right one for double-duty. And finally, taking a DIY approach to designing business postcards is super affordable with the right tools, especially <a href=\"\/software\/design-and-print\/postcard-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">our free online postcard maker<\/a>.<\/p>\n\n\n\n<p>Whether you choose custom printing or printing yourself, we have free tools to help you design DIY postcards that complement your business perfectly. In this article, we&#8217;ll show you five ways to use free designs for business postcards to create happy customers.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#h-1-diy-postcards-to-promote-special-offers-amp-events\">DIY postcards to promote special offers &amp; events<\/a><\/li>\n\n\n\n<li><a href=\"#h-2-christmas-postcards-with-discounts-amp-shipping-reminders\">Christmas postcards with discounts &amp; shipping reminders<\/a><\/li>\n\n\n\n<li><a href=\"#h-3-postcard-design-for-customer-loyalty-cards\">Postcard design for customer loyalty cards<\/a><\/li>\n\n\n\n<li><a href=\"#h-4-custom-postcards-to-gather-feedback-for-your-business\">Custom postcards to gather feedback for your business<\/a><\/li>\n\n\n\n<li><a href=\"#h-5-diy-postcards-for-business-packaging-inserts\">DIY postcards for business packaging inserts<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/category\/products\/cards\/postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop All postcards<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Print Double-Sided Cards with Avery Products\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/DLKRAAHxtbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-custom-postcards\">How to create custom postcards<\/h2>\n\n\n\n<p>You can create custom postcards in two ways: 1) Have them custom printed, or 2) Print them yourself. Either way, it all starts with creating your custom design. One option is to use design software like Adobe Illustrator or <a href=\"\/blog\/how-to-design-labels-with-canva-and-avery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva and upload a completed design to an Avery product template<\/a>. This is a great option because Avery templates are perfectly formatted for printing on Avery products, so you get the most accurate preview of your finished project.<\/p>\n\n\n\n<p>Another option is to create the design from scratch using the <a href=\"\/software\/design-and-print\/postcard-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avery Design and Print Online (ADPO) postcard maker<\/a>. This free online software has all the standard editing tools you need to create your own designs. The ADPO postcard maker is also the best tool to add your own complete designs to a blank Avery template, as mentioned above. Yet another option is to use predesigned Avery templates and add your own logo and text to fit your business. For example, in this article, we&#8217;ve provided five free business postcard templates that you can easily modify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-custom-printing-vs-printing-postcards-yourself\">Custom printing vs. printing postcards yourself<\/h3>\n\n\n\n<p>Printable postcards offer several benefits for small businesses. The key benefits are the ability to produce small batches and fast, on-demand printing, making it easy to test multiple designs quickly. Avery printable postcards come in a variety of materials and finishes, including Kraft brown, glitter, metallic gold border, matte white, and glossy.<\/p>\n\n\n\n<p><a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avery WePrint\u00ae professional printing<\/a> also has distinct advantages. The main advantage is that industrial digital printers can handle printing saturated colors, full-bleed designs, and photo images better, especially in large batches. As a result, when you order custom-printed business postcards through WePrint, it&#8217;s easier to scale up quantities. Our custom-printed postcards come in finishes including matte white, glossy, and pearlized.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/cards\/type\/postcards\" target=\"_blank\" rel=\"noreferrer noopener\">Printable Postcards<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/custom-printing\/cards\/post-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom-printed Postcards<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ways-to-use-business-postcards-to-create-happy-customers\">5 ways to use business postcards to create happy customers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-diy-postcards-to-promote-special-offers-amp-events\">1) DIY postcards to promote special offers &amp; events<\/h3>\n\n\n\n<p>Promotional postcards are fantastic to use as packaging inserts or simple handouts at in-person events. Coupon codes can help entice customers to attend events or give you repeat business.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/5-ways-to-use-business-postcards-001\" alt=\"A promotional setup featuring postcards for a boutique business. The front of the card reads &quot;shop in person get 10% off&quot; in white text on a purple gradient background. The back of the card provides details for a pop-up shop event. The cards are displayed on top of a white box lined with polka dot tissue paper and an orange background. The brand's social media handles are included at the bottom of the card.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Get this design custom-printed on 5&#8243; x 7&#8243; cardstock.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/labe.ls\/f0B8rol\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Looking to print yourself? Open the template and make your changes. Save the design to your Avery account, and then you can <a href=\"\/help\/article\/apply-design-to-another-project-move-a-design-to-a-new-product\" target=\"_blank\" rel=\"noreferrer noopener\">apply it to any Avery product<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-christmas-postcards-with-discounts-amp-shipping-reminders\">2) Christmas postcards with discounts &amp; shipping reminders<\/h3>\n\n\n\n<p>Create mail-ready reminder cards for the last day to order and receive items by Christmas. You can slip them into packages or mail them out if you have a customer address list. <a href=\"\/blog\/take-the-mystery-out-of-mail-merge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using our mail merge tool in the ADPO postcard maker<\/a> makes <a href=\"\/blog\/how-to-pick-the-best-address-label-size-for-postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating address labels for postcards<\/a> extremely quick and easy.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/5-ways-to-use-business-postcards-002\" alt=\"An Etsy packaging setup featuring a Christmas postcard. The back of the postcard is styled like an airmail envelope with space for a stamp and address so it can be mailed. The text features a reminder to order by December 10th to receive items in time for Christmas, along with the store's website link. The front of the postcard offers a 25% discount for orders placed by December 10th, illustrated with Santa Claus and an elf holding gifts. Both postcards are displayed on red tissue paper in a cardboard box, surrounded by dried flowers.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Print this design on glossy white <a href=\"\/products\/cards\/8383\" target=\"_blank\" rel=\"noreferrer noopener\">4-1\/4 x 5-1\/2&#8243; postcards (Avery 8383)<\/a> that you can send in the mail.<\/p>\n\n\n\n<p>To order this design on a custom-printed postcard, first save your edits, then apply the design to <a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">the WePrint product of your choice<\/a>. Try a pearlized finish for a similarly elegant look.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/labe.ls\/v5xV0u6\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-postcard-design-for-customer-loyalty-cards\">3) Postcard design for customer loyalty cards<\/h3>\n\n\n\n<p><br>Including coupon codes in packages that are good for the next order is one of the best ways to encourage repeat business and customer loyalty. When you&nbsp;<a href=\"\/blog\/what-is-a-qr-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">add a QR code<\/a>&nbsp;and your business info, you can also use them as oversize business cards at events.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/5-ways-to-use-business-postcards-003\" alt=\"An example of a packaging insert made with a double-sided postcard. One side of the postcard reads &quot;ENJOY 15% Off Your Next Order!&quot; in blue text on a cream and purple background with a starburst design. The other side displays a thank you message: &quot;THANK YOU! Share your purchase and tag us on Instagram and we'll DM you an additional deal!&quot; along with the store's social media handles and a QR code. The postcard is displayed on silver tissue paper inside a cardboard box with a purple background.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Print this design on 4&#8243; x 6&#8243; matte white postcards <a href=\"\/products\/cards\/5389\" target=\"_blank\" rel=\"noreferrer noopener\">for laser printers (5389)<\/a> or <a href=\"\/products\/cards\/8386\" target=\"_blank\" rel=\"noreferrer noopener\">inkjet printers (8386)<\/a>.<\/p>\n\n\n\n<p>To order this design on a custom-printed postcard, first save your edits, then apply the design to <a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">the WePrint product of your choice<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--6\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/labe.ls\/sALRZGt\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-custom-postcards-to-gather-feedback-for-your-business\">4) Custom postcards to gather feedback for your business<\/h3>\n\n\n\n<p>Listening to feedback is essential if you want to make your customers happy. Business postcards with a QR code link to customer surveys are amazing packaging inserts when it comes to increasing customer satisfaction.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/5-ways-to-use-business-postcards-004\" alt=\"A packaging setup featuring a double-sided postcard. One side of the postcard reads &quot;Spill the Tea! We want your honest feedback!&quot; in blue text with decorative borders. The other side encourages customers to leave a review with the message: &quot;If you really love us, please leave a review to help us grow!&quot; and includes a QR code for feedback. The postcard also lists the store's social media handle and platforms: Etsy, Amazon, and TikTok Shop. The postcard is displayed in a blue box with a blue gingham cloth nearby.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Print this design on 4.25&#8243; x 5.5&#8243; matte white postcards <a href=\"\/products\/cards\/5389\" target=\"_blank\" rel=\"noreferrer noopener\">for laser printers (5<\/a><a href=\"https:\/\/www.avery.com\/products\/cards\/5689\">389<\/a><a href=\"https:\/\/www.avery.com\/products\/cards\/5389\">)<\/a> or <a href=\"\/products\/cards\/8386\" target=\"_blank\" rel=\"noreferrer noopener\">inkjet printers (838<\/a><a href=\"https:\/\/www.avery.com\/products\/cards\/8387\">6<\/a><a href=\"https:\/\/www.avery.com\/products\/cards\/8386\">)<\/a>.<\/p>\n\n\n\n<p>Or, choose &#8220;Let Us Print for You&#8221; to <a href=\"\/custom-printing\/cards\/post-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">order custom-printed matte white, glossy white, or pearlized postcards<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--7\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/labe.ls\/NQKaPp9\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-diy-postcards-for-business-packaging-inserts\">5) DIY postcards for business packaging inserts<\/h3>\n\n\n\n<p><br>Thank-you cards are one of the most popular packaging inserts, especially for Etsy sellers. This design is fun and fresh, so it stands out, whether you use it inside your packages or as handouts at events.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,q_auto,c_scale,w_670\/web\/blog\/5-ways-to-use-business-postcards-005\" alt=\"An example of a promotional double-sided 3-1\/2&quot; x 5&quot; cards. One side of the card has a playful design with yellow bananas and the text &quot;THANKS A BUNCH for choosing my shop!&quot; in bold letters. The other side features the brand's name, a banana graphic, a QR code, and social media handles to connect with the store. The cards are displayed on a light surface next to an open purple box.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Print this design on <a href=\"\/products\/cards\/5626\" target=\"_blank\" rel=\"noreferrer noopener\">3-1\/2&#8243; x 5&#8243; matte white postcards with scalloped corners (5626)<\/a>. These cards are designed to work with both laser and inkjet printers.<\/p>\n\n\n\n<p>To <a href=\"\/custom-printing\/cards\/post-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">order this design on custom-printed postcards<\/a>, save your edits, then apply the design to a WePrint product.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--8\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/labe.ls\/tGasqFu\" target=\"_blank\" rel=\"noreferrer noopener\">Customize<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-custom-amp-printable-postcard-templates\">More custom &amp; printable postcard templates<\/h2>\n\n\n\n<p>As mentioned above, every Avery product has a corresponding blank template, so you can make sure your design matches the product dimensions perfectly. To find templates on Avery.com, start by visiting the website and selecting the &#8220;Templates&#8221; tab at the top of the page. You can then use the search bar to enter your product number or browse by category. Once you find your product, click on it to see the available templates. You can choose to download the template in your preferred format (e.g., Microsoft Word, Adobe PDF) or open the template in the ADPO postcard maker to customize your template online. Once you open a template in our postcard maker, you can also browse a variety of customizable designs by using the left-hand category menu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-printing-tips-for-diy-postcards\">Printing tips for DIY postcards<\/h2>\n\n\n\n<p>The number one thing you can do to make sure your self-printed business postcards look good is to make sure that the type of postcards you use matches your printer. <a href=\"\/blog\/what-kind-of-printer-do-i-need-for-printing-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">We wrote in depth about what kind of printer to use for labels<\/a>, but the information also applies to other Avery products, like postcards. Use the table below to match up your printable postcards and printer using information on the product packaging or web page.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Laser<\/td><td><strong>Only print with laser printers<\/strong>, or your card product may melt.<\/td><\/tr><tr><td>Inkjet or Pigment Inkjet<\/td><td><strong>Only print with an inkjet or pigment inkjet printer<\/strong>, or your ink will never dry properly.<\/td><\/tr><tr><td>Laser\/Inkjet or Dual Compatible<\/td><td>The product is specially designed to be <strong>able to be printed on laser or inkjet printers<\/strong>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--9\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/cards\/type\/postcards?filters=printerType_Laser\" target=\"_blank\" rel=\"noreferrer noopener\">Laser Postcards<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--10\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/cards\/type\/postcards?filters=printerType_Inkjet\" target=\"_blank\" rel=\"noreferrer noopener\">Inkjet postcards<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--11\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/cards\/type\/postcards?filters=printerType_Inkjet%2FLaser\" target=\"_blank\" rel=\"noreferrer noopener\">Dual compatible <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally, when printing Avery products yourself, there are a few other things you can do to get the best results. First, ensure your printer is set to &#8220;heavyweight&#8221; or &#8220;cardstock&#8221; to handle thicker materials effectively. Next, make sure the scale is set to 100% to maintain accurate sizing. Lastly, always print a test sheet on regular paper first to check alignment and layout. Following these tips ensures professional-looking Avery business postcards and other printed materials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maximize-happy-potential-with-versatile-business-postcards\">Maximize happy-potential with versatile business postcards <\/h2>\n\n\n\n<p>In conclusion, using postcards as double-duty packaging inserts is a smart, cost-effective solution for small businesses aiming to connect with customers. Custom postcards not only enhance your branding and serve multiple functions, like promoting special offers or gathering feedback, but also create a personalized touch that resonates with customers. Connecting and building relationships with customers makes them happy by fostering a sense of loyalty and trust, ultimately leading to greater satisfaction and repeat business. With free Avery design tools and templates, designing high-quality business postcards is easy and affordable. Whether you choose to print them yourself or use our custom printing service, postcards can significantly boost your marketing efforts and help you build stronger, happier relationships with your customers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--12\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/category\/products\/cards\/postcards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop All postcards<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Get more <a href=\"\/blog\/?s=postcards\" target=\"_blank\" rel=\"noreferrer noopener\">ideas for business postcards right here on the Avery blog,<\/a> and check out <a href=\"https:\/\/www.pinterest.com\/avery\/small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">our Pinterest board for small business ideas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business postcards aren\u2019t just mailers. Use them as thank-you notes, packaging inserts, and marketing tools that build real customer loyalty.<\/p>\n","protected":false},"author":35,"featured_media":22460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[5,4075],"tags":[66,4012],"class_list":["post-21818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","category-small-business","tag-postcards","tag-templates"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways to Build Customer Loyalty with Business Postcards - Avery Blog<\/title>\n<meta name=\"description\" content=\"Create branded business postcards for packaging inserts, thank-you notes, and mailers to build loyalty. Free templates inside.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/build-customer-loyalty-with-postcards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Smart Ways Business Postcards Turn Buyers into Loyal Customers\" \/>\n<meta property=\"og:description\" content=\"Business postcards aren\u2019t just mailers. 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