{"id":18585,"date":"2026-05-01T16:42:14","date_gmt":"2026-05-01T23:42:14","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=18585"},"modified":"2026-05-01T16:42:15","modified_gmt":"2026-05-01T23:42:15","slug":"customer-spotlight-voodoo-menscraft","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/customer-spotlight-voodoo-menscraft\/","title":{"rendered":"Voodoo Menscraft: A Brand Born to Be Bold"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-customer-spotlight-building-a-brand-that-refuses-to-blend-in\">Customer spotlight: building a brand that refuses to blend in<\/h2>\n\n\n\n<p id=\"h-\">I reached out to <a href=\"https:\/\/www.voodoomenscraft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voodoo Menscraft<\/a> to talk about the business they built doing exactly what other brands weren&#8217;t: taking a risk and going bold. From their eye-catching labels to unique scent combinations, Voodoo Menscraft zigs when other brands zag. This unexpected and daring take on men&#8217;s grooming products starts with Jeremy Howald, the founder and artistic mind behind the company&#8217;s amazingly creative branding.<\/p>\n\n\n\n<p id=\"h-\">While Jeremy loves designing the weird and funny stuff, co-owner Alex Canales is the master mixologist behind all the unique scents. But bold design and masterfully mixed scents are just the top note. This premium beard brand doubles down on differentiation in a competitive market with products all made in America and never tested on animals. And the company only uses simple and natural ingredients that cleanse, moisturize and style beards.<\/p>\n\n\n\n<p>In this interview, the Voodoo team shares their thoughts on the brand&#8217;s successes, trials, and custom labeling for their products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-the-makers-behind-voodoo-menscraft\">Meet the makers behind Voodoo Menscraft<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-how-did-you-get-started-what-s-your-story\">Q: How did you get started? What\u2019s your story?<\/h3>\n\n\n\n<p><strong>A: <\/strong>Voodoo Menscraft was created in late 2019 by Jeremy. He was tired of seeing the industry with the same bland cookie-cutter labels and dull scents. So that inspired him to bring each fragrance alive using voodoo mythology characters as well as anything in his imagination.<\/p>\n\n\n\n<p>Alex joined Voodoo in 2021 and is the one that creates everything from scratch in Manassas, Virginia. From beard oils, butters, and balms to soaps, deodorants and wax melts, he puts his heart and soul into creating every new product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-has-been-your-biggest-success-for-voodoo-menscraft\">Q: What has been your biggest success for Voodoo Menscraft ?<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A: Our biggest success has been the bearded community, social media platforms, and word of mouth. We are forever grateful and humbled for the amazing support we get in the community.\u00a0<\/p>\n\n\n\n<p>We strive to provide the best customer service, fast shipping, and the highest-quality and organic ingredients in our products. There is no room for shortcuts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/_d2c_customerspotlights_voodoomenscraft_beardoil_webres7\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/_d2c_customerspotlights_voodoomenscraft_beardoil_webres7\" alt=\"A round tin of Voodoo Menscraft beard balm with vibrant colors and bold designs on the label. \"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-have-been-your-biggest-challenges\">\u00a0Q: What have been your biggest challenges?\u00a0<\/h3>\n\n\n\n<p>A: As a small company our biggest challenge has been marketing because we can\u2019t afford big ads or high-paid beard influencers. Everything that we push out is thanks to our platforms and word of mouth. We are very grateful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-what-are-your-plans-for-the-future\">Q: What are your plans for the future?<\/h3>\n\n\n\n<p>A: We will continue to work hard to become a one-stop shop. We want to provide high-quality products to all bearded men, non-bearded, and hopefully in the near future ladies&#8217; products as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-q-why-does-the-voodoo-team-stick-with-avery-labeling\">Q: Why does the Voodoo team stick with Avery labeling?<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-resized\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/_d2c_customerspotlights_voodoomenscraft_beardoil_webres3\" alt=\"A dropper bottle of beard old and round tin of beard balm from Voodoo Menscraft sits on white table with a mustard yellow hand towel. The product containers are branded with custom labels featuring vibrant colors and bold designs. \"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>A: We have gotten nothing but amazing feedback with our labels. Avery offers high-quality products with an awesome turnaround time. <br><br>Also, the customer service has been really good thus far and we appreciate the team. We will continue to use Avery for all of our labels.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-want-to-try-a-similar-look-0\">Want to try a similar look?<\/h4>\n\n\n\n<p>Voodoo uses custom printed <a href=\"\/custom-printing\/labels\/calculator\/material-film-metallic-silver\" target=\"_blank\" rel=\"noreferrer noopener\">silver metallic<\/a> and <a href=\"\/custom-printing\/labels\/calculator\/material-film-white\" target=\"_blank\" rel=\"noreferrer noopener\">glossy white film<\/a> label sheets to help their bold, colorful designs stand out. If you&#8217;re experimenting with eye-catching packaging, these materials are a great place to start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lessons-from-a-brand-that-opts-for-bold-instead-of-bland\">Lessons from a brand that opts for bold instead of bland<\/h2>\n\n\n\n<p>What stands out most to me is how intentional this brand is about differentiation. It\u2019s not just one thing\u2014it\u2019s the combination of design, scent, and consistency that makes the brand feel cohesive.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-lean-into-what-makes-your-product-different\">Lean into what makes your product different<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Voodoo Menscraft didn\u2019t try to blend in. They made a clear decision to stand out, starting with their label designs and carrying that through to their scent profiles. If you\u2019re building a product-based business, your packaging is often the first thing people notice. It\u2019s worth treating it as part of the product experience, not an afterthought.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-with-the-audience-you-have\">Build with the audience you have<\/h3>\n\n\n\n<p>Without a large marketing budget, they focused on community, social platforms, and word of mouth. That approach may take more time, but it builds stronger relationships with customers who are genuinely invested in the brand.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-consistency-builds-trust-over-time\">Consistency builds trust over time<\/h3>\n\n\n\n<p>Fast shipping, strong customer service, and reliable product quality may not be flashy, but they are what turn first-time buyers into repeat customers.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-your-labels-to-reinforce-your-brand\">Use your labels to reinforce your brand<\/h3>\n\n\n\n<p>Their labels don\u2019t just identify the product\u2014they help tell the story. Material, finish, and design all contribute to how customers perceive the brand before they even open the container.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to create labels that match your brand?<\/h2>\n\n\n\n<p>If you\u2019re building products of your own, your labels are one of the easiest ways to elevate how everything looks and feels. Whether you\u2019re testing new ideas or ready to scale, starting with a design that reflects your brand can make a noticeable difference in how your products are received.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/templates\/designs\/labels\" target=\"_blank\" rel=\"noreferrer noopener\">Find a Design That Reflects Your Brand<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Voodoo Menscraft built a bold grooming brand with standout labels, unique scents, and a strong community following.<\/p>\n","protected":false},"author":41,"featured_media":28327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[2681,4493],"tags":[3325,4463,63],"class_list":["post-18585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avery-customer-spotlights","category-grow-your-business","tag-custom-printing","tag-customer-spotlight","tag-product-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Voodoo Menscraft: A Brand Born to Be Bold<\/title>\n<meta name=\"description\" content=\"Learn how Voodoo Menscraft built a bold grooming brand with standout labels, unique scents, and a strong community following.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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