{"id":13839,"date":"2024-05-14T14:21:03","date_gmt":"2024-05-14T21:21:03","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=13839"},"modified":"2024-05-20T13:01:11","modified_gmt":"2024-05-20T20:01:11","slug":"white-label-vs-private-label-products","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/white-label-vs-private-label-products\/","title":{"rendered":"White Label vs. Private Label Products"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What&#8217;s the difference between private label manufacturers and white label products?<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Other articles you might like:<\/h6>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"\/blog\/should-you-print-your-own-labels-or-order-custom-labels\/\">Should You Print Your Own Labels or Order Custom Labels<\/a><\/li><li><a href=\"\/blog\/what-is-amazon-transparency-and-do-you-need-it\/\">What is Amazon Transparency?<\/a><\/li><li><a href=\"\/blog\/how-to-make-your-own-product-labels\/\">How to Make Product Labels<\/a><\/li><li><a href=\"\/blog\/choosing-the-right-label-material\/\" target=\"_blank\" rel=\"noreferrer noopener\">Choosing the Right Label Materials<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/infographic-blog-privatevswhitelabeling-3000x1134\" alt=\"private label vs white label infographic\" style=\"width:322px;height:auto\"\/><\/figure>\n\n\n\n<p>White labeling and private labeling are options for expanding a product line without creating or <a href=\"https:\/\/www.hashmicro.com\/blog\/increasing-production-capacity-in-5-simple-steps-manufacturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">expanding production facilities<\/a>. This option can help create a full product line for small- and medium-sized businesses without overextending the company. In this article, we&#8217;ll explain the difference between white label and private label, along with where each could best serve your business.<\/p>\n\n\n\n<p>When you&#8217;re ready to make a move with either white labeling or private labeling, remember Avery offers you everything you need for your products. Choose from our professionally printed product labels or blank printable labels. Then complete your marketing suite with custom cards and tags to give you a coordinating look throughout your marketing and product line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-white-label-products\">What are white label products?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-privatevswhitelabeling-white-kirkland\" alt=\"\" style=\"object-fit:cover;width:225px;height:225px\"\/><\/figure>\n\n\n\n<p>White labeling is a process where a lab or other manufacturing facility creates batches of a product using its own formulas. Your company then purchases these products and applies your branding to them before selling them. <a href=\"https:\/\/hip2save.com\/tips\/name-brands-behind-costco-kirkland-signature\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kirkland brand<\/a> is a perfect example of white labeling, with many big brands like Starbucks and Duracell actually manufacturing the products for Kirkland.<\/p>\n\n\n\n<p>White labeling is entirely legal, and generally, the practice is widely accepted in various industries. However, when people think of white labeling, they often think of the cosmetics industry.  White label manufacturers offer many unique advantages to companies like yours and finding a solid supplier can transform your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-private-label-products\">What are private label products?<\/h2>\n\n\n\n<p>Private labeling is the practice of working with a manufacturer to create a custom formulation to <a href=\"https:\/\/thevou.com\/fashion\/private-label-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">produce products for your company<\/a>. Your business retains exclusivity to the product and it saves you from setting up the manufacturing.<\/p>\n\n\n\n<p><a href=\"https:\/\/zyro.com\/blog\/private-label-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private label manufacturers<\/a> will not only help you refine the formula but offer the expertise to fast-track development.  Private labeling offers numerous benefits to businesses, and it can change how you do business. <\/p>\n\n\n\n<p>Now let&#8217;s dig into the benefits of white labeling and private labeling and how they can benefit your growing business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalized-branding\">Personalized branding<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-privatevswhitelabeling-private-personalized-traderjoes\" alt=\"\" style=\"object-fit:cover;width:225px;height:225px\"\/><\/figure>\n\n\n\n<p>With white labeling, your company can still brand each product to match the rest of your company&#8217;s products. Typically, white label products are available in standard sizes and formulations to make this process easier. Whether you want to make a separate product line using white label products or mix them with your company\u2019s line, <a href=\"https:\/\/looka.com\/blog\/what-are-brand-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">consistent branding<\/a> is the key to sales.<\/p>\n\n\n\n<p>Private labeling has a slight advantage for branding, as you can dovetail the formula and design it to match your company\u2019s specifications. However, this is rarely something consumers notice.  Working with a private label manufacturer generally allows you to customize everything about the product, from the packaging types to the design. You may even be able to negotiate with the producer to apply your branding elements before shipping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-control\">Product control<\/h3>\n\n\n\n<p>Private labeling offers more control over products than white labeling. With private labeling, your company works with the producer to develop a custom formula manufactured exclusively for you. That kind of control is unmatched unless you put up the production facilities yourself. <\/p>\n\n\n\n<p>White labeling uses standard formulations you can&#8217;t control or request modifications to, giving you less say over the product and its ingredients. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cost-effectiveness<\/h3>\n\n\n\n<p>White labeling is generally less expensive than private labeling. White label manufacturers have already completed the research and development on the products and produced them. So, there are no initial capital outlays before you have a workable product. The producer can also make vast batches for multiple companies at once. This batch manufacturing keeps the cost low for the producer, and that is passed on to your company.<\/p>\n\n\n\n<p>Of course, there are still costs associated with white labeling. Generally, white label producers maintain competitive pricing on the various products but the pricing may be a little higher than producing the products yourself.<\/p>\n\n\n\n<p>Private labeling, on the other hand, has more expenses. Not only do you need to pay for the research and development, but you\u2019re also paying the producer to source specific ingredients and make the batch size you need, plus any extras you negotiated.<\/p>\n\n\n\n<p>You may also find that private label product producers are more efficient to contract with than building up your own team and presence. Particularly when you have high demand, labor, parts, and facilities can truly add up quickly if you try to do it yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flexibility<\/h3>\n\n\n\n<p>Private labeling and white labeling both offer different types of flexibility. With white label products, since the manufacturer is making batches for several companies, the minimum order quantities tend to be lower, and orders generally require less lead time. The manufacturer has already completed the research and development, product testing, and required legal documentation.  With less lead time, you can better respond to the changing market conditions in your niche. This responsiveness can be a game-changing advantage over your competition.<\/p>\n\n\n\n<p>Private labeling offers more flexibility with the actual products, which is critical to addressing market trends. Private label products use a formula or design exclusive to your company, making them unique. A private label producer will not share your formula, so you can rest assured your trade secrets are safe. This exclusivity is a significant differentiator from white labeling. Since the product is exclusive, you have more unique opportunities to reach your market, tailor your product, and generally improve your profit margin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-solution-is-best-for-your-business\">What solution is best for your business?<\/h3>\n\n\n\n<p>White labeling and private labeling offer unique situations for your business and can bring enormous benefits. However, it\u2019s essential to be realistic about your company\u2019s capacity and customer base to make the best decision.<\/p>\n\n\n\n<p>Both options can be viable for your business, provided they fit with your product line and processes. Each offers unique advantages without the capital outlay for your own production facilities and warrants serious consideration for your business.<\/p>\n\n\n\n<p>Once you&#8217;ve made the decision, let Avery help you with all your actual product labeling. Whether you want to order <a href=\"\/category\/products\/labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">professionally printed labels or blank labels you can print yourself<\/a>, Avery has an option that will work best for your production.<\/p>\n\n\n\n<p>Please feel free to call our Customer Care Team at <a href=\"tel:800-942-8379\" target=\"_blank\" rel=\"noreferrer noopener\">(800) 942-8379<\/a>.  They will be happy to help you pick the best labels and materials for your products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the difference between private label manufacturers and white label products? Other articles you might like: White labeling and private labeling are options for expanding a product line without creating or expanding production facilities. This option can help create a full product line for small- and medium-sized businesses without overextending the company. In this article, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[4101,4075],"tags":[63],"class_list":["post-13839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-labels-packaging","category-small-business","tag-product-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>White Label vs. Private Label Products - Avery Blog<\/title>\n<meta name=\"description\" content=\"See white label vs. private label products, what&#039;s the difference &amp; what option is best for your growing business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/white-label-vs-private-label-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Label vs. Private Label Products\" \/>\n<meta property=\"og:description\" content=\"See white label vs. private label products, what&#039;s the difference &amp; 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I covered everything from the LA riots and LA Raiders to flash floods and red carpet movie premieres\u2014basically, the usual glamorous stuff. Later, at The Los Angeles Times, I spent more than a decade covering college, professional and high school sports. I kept my NBA ties strong by working in PR for their summer league and writing for NBA.com. I also spent 9 unforgettable New Year's Days working in the press box for Rose Bowl games. When the newspaper industry started crumbling, I transitioned into covering commercial real estate\u2014until the recession came along and crashed that party too. (Honestly, that was probably a blessing. Writing about cap rates, capital stacks, bridge loans, and mezzanine loans was giving me a serious case of brain fog.) Enter Avery, swooping in to save the day. Now, I\u2019ve been with Avery for almost 15 years, where I\u2019ve been able to put my writing experience to use in new ways. 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