{"id":13465,"date":"2025-12-05T10:45:57","date_gmt":"2025-12-05T18:45:57","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=13465"},"modified":"2026-03-16T12:05:54","modified_gmt":"2026-03-16T19:05:54","slug":"shelf-life-of-stickers-labels","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/shelf-life-of-stickers-labels\/","title":{"rendered":"Shelf Life of Stickers and Labels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-long-do-labels-and-stickers-last\">How long do labels and stickers last?<\/h2>\n\n\n\n<p>Did you know that <a href=\"https:\/\/www.avery.com\/blog\/stickers-vs-labels-what-is-the-difference\/\">stickers and labels<\/a> have a shelf life? If you\u2019ve ever stored unused stickers or labels for too long, you may have noticed that their adhesive doesn\u2019t stick as well, or the print quality doesn\u2019t look as sharp. The good news is, with the right storage practices, you can extend their lifespan and get the most value for your money.<\/p>\n\n\n\n<p>This guide will help you understand the difference between shelf life and service life, share tips for <a href=\"\/blog\/inexpensive-label-organization-storage-hacks-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">storing stickers and labels properly<\/a>, and help you recognize when it\u2019s time to toss out old supplies.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h6 class=\"wp-block-heading\" id=\"h-other-articles-you-might-like\">Other articles you might like:<\/h6>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"\/blog\/choosing-the-right-label-material\/\" target=\"_blank\" rel=\"noreferrer noopener\">Choosing the Right Label Material <\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/how-to-make-your-own-product-labels\/\">How To Make Your Own Product Labels<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/5-best-product-label-software-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Best Product Label Software Programs <\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/should-you-print-your-own-labels-or-order-custom-labels\/\">Professional Printing vs.  Printing Yourself<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shelf-life-vs-service-life\">Shelf life vs. service life<\/h2>\n\n\n\n<p>When it comes to stickers and labels, there are two important timelines to know: shelf life and service life.<\/p>\n\n\n\n<p>Shelf Life is the period labels or stickers can be stored (under proper conditions) without losing quality or <a href=\"\/blog\/label-adhesives-permanent-vs-removable-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">adhesive performance<\/a>. Service life is how long a sticker or label remains effective after it\u2019s applied to a surface.<\/p>\n\n\n\n<p>Shelf life ends the moment you apply the sticker or label. The service life, however, can last much longer. For example, most <a href=\"\/\">Avery labels <\/a>have a shelf life of 2\u20133 years but a service life of 10\u201315 years once applied.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-affects-shelf-life\">What affects shelf life?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/1775396846 2025-12 D2C Blog Update \u2013 shelf-life-of-stickers-labels-Article_0002_3000x3000\/1775396846 2025-12 D2C Blog Update \u2013 shelf-life-of-stickers-labels-Article_0002_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Storage of stickers\" class=\"wp-post-13465 wp-image-27540\" style=\"width:292px\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1764018505\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<p>The longevity of your stickers and labels depends on three main factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Manufacturing quality<\/strong>: High-quality materials and adhesives last longer. <a href=\"https:\/\/www.avery.com\/blog\/the-amazing-history-of-labels-when-were-stickers-invented\/\">Avery <\/a>is a trusted brand for thoroughly tested, durable stickers and labels.<\/li>\n\n\n\n<li><strong>Storage conditions<\/strong>: Incorrect storage, like exposure to<a href=\"https:\/\/www.avery.com\/blog\/how-heat-and-humidity-affect-labels\/\"> heat, humidity, or sunlight<\/a>, can shorten the lifespan of your stickers.<\/li>\n\n\n\n<li><strong>Usage habits<\/strong>: If you order labels in bulk, using a \u201cfirst-in, first-out\u201d approach ensures older labels don\u2019t sit unused for years.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-extend-shelf-life\">How to extend shelf life<\/h2>\n\n\n\n<p>There are some simple steps you can follow to ensure your stickers and labels last as long as possible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img width=\"2800\" height=\"800\" data-public-id=\"web\/blog\/1775396846 2025-12 D2C Blog Update \u2013 shelf-life-of-stickers-labels-Article_0001_2800x800\/1775396846 2025-12 D2C Blog Update \u2013 shelf-life-of-stickers-labels-Article_0001_2800x800.png\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyODAwIiBoZWlnaHQ9IjgwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==\" alt=\"icons for time, heat, moisture and quality\" class=\"wp-post-13465 wp-image-27546\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1764018498\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2800 800\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Store at the correct temperature<\/strong>: Keep stickers in a cool, dry space between 60\u201377\u00b0F. <a href=\"\/blog\/how-heat-and-humidity-affect-labels\/\">Humidity levels <\/a>should stay around 50%. For businesses in tropical or desert climates, climate-controlled storage is a must.<\/p>\n\n\n\n<p><strong>Avoid sunlight exposure<\/strong>: UV rays can fade label ink and reduce shelf life, even with protective coatings. Always store labels indoors, away from direct sunlight.<\/p>\n\n\n\n<p><strong>Protect from liquids and damage<\/strong>: Water and other liquids can weaken adhesives and cause labels to curl. Airtight, watertight containers can shield your labels from climate shifts, spills, and scratches.<\/p>\n\n\n\n<p><strong>Keep packaging intact<\/strong>: Original packaging protects the backing, adhesive, and print quality of your stickers and labels. For sheet labels, keep them flat and uncreased. For roll labels, preserve the core to maintain roll integrity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-should-you-throw-out-labels\">When should you throw out labels?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/1775396846 2025-12 D2C Blog Update \u2013 shelf-life-of-stickers-labels-Article_0003_3000x3000\/1775396846 2025-12 D2C Blog Update \u2013 shelf-life-of-stickers-labels-Article_0003_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"\" class=\"wp-post-13465 wp-image-27545\" style=\"width:292px\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1764018505\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<p>Even with proper care, there are times when it\u2019s best to discard old stickers and labels. <\/p>\n\n\n\n<p><strong>Visible damage<\/strong>: If your labels or stickers have been exposed to heat, humidity, or liquidheir adhesive strength may be weakened or they may show ink distortion.<\/p>\n\n\n\n<p><strong>Rebranding<\/strong>: If you&#8217;re changing logos, color schemes, or updating a product line, your older labels won\u2019t match your new branding.<\/p>\n\n\n\n<p><strong>Regulation changes<\/strong>: Industries like health and wellness often require updated labels to meet new regulations. Keeping a smaller inventory of labels and stickers or printing often-changing labels yourself, can help your business adapt quickly so you don&#8217;t have to throw out large quantities. <\/p>\n\n\n\n<p><strong>Overstocking<\/strong>: Avoid buying more labels than you can use in a year. Over time, even well-stored stickers may lose quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-avery-can-help-with-all-your-labeling-needs\">How Avery can help with all your labeling needs<\/h2>\n\n\n\n<p>Avery makes it easy to manage your label needs. With no minimum order requirements, you can order just the right amount of <a href=\"\/category\/products\/stickers\/\">stickers<\/a> or <a href=\"\/category\/products\/labels\/\">labels <\/a>for your business\u2014whether you need <a href=\"\/custom-printing\/labels\/calculator\/rolls\">custom roll labels <\/a>or<a href=\"\/custom-printing\/labels\/calculator\/sheets\"> sheet labels<\/a>. Plus, with fast turnaround times (as few as three business days), amazing customer support, and a satisfaction guarantee, you\u2019ll always have high-quality labels when you need them.<\/p>\n\n\n\n<p>Remember, with proper care, your stickers and labels can last for years. But if your current supply doesn\u2019t stick, it might be time to refresh your inventory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn what affects the shelf life of stickers and labels and how to extend their durability with proper storage and care.<\/p>\n","protected":false},"author":4,"featured_media":27539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[2680,4101],"tags":[4266,92,91],"class_list":["post-13465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-avery-weprint","category-product-labels-packaging","tag-label-storage","tag-roll-labels","tag-sheet-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Long Do Stickers and Labels Last? 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I covered everything from the LA riots and LA Raiders to flash floods and red carpet movie premieres\u2014basically, the usual glamorous stuff. Later, at The Los Angeles Times, I spent more than a decade covering college, professional and high school sports. I kept my NBA ties strong by working in PR for their summer league and writing for NBA.com. I also spent 9 unforgettable New Year's Days working in the press box for Rose Bowl games. When the newspaper industry started crumbling, I transitioned into covering commercial real estate\u2014until the recession came along and crashed that party too. (Honestly, that was probably a blessing. Writing about cap rates, capital stacks, bridge loans, and mezzanine loans was giving me a serious case of brain fog.) Enter Avery, swooping in to save the day. Now, I\u2019ve been with Avery for almost 15 years, where I\u2019ve been able to put my writing experience to use in new ways. 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