{"id":10661,"date":"2023-09-14T12:56:04","date_gmt":"2023-09-14T19:56:04","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=10661"},"modified":"2024-05-21T08:39:15","modified_gmt":"2024-05-21T15:39:15","slug":"best-online-marketplaces-to-sell-products","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/best-online-marketplaces-to-sell-products\/","title":{"rendered":"Best Online Marketplaces for Sellers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Check out our list of online marketplaces to get your business started<\/h2>\n\n\n\n<h6 class=\"wp-block-heading\">Other articles you might like:<\/h6>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"\/blog\/how-to-label-your-products-correctly-for-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Labeling Products for Amazon<\/a><\/li><li><a href=\"\/help\/article\/how-to-print-shipping-labels-for-ebay-sellers\" target=\"_blank\" rel=\"noreferrer noopener\">How to Print Shipping Labels for eBay<\/a><\/li><li><a href=\"\/blog\/create-food-beverage-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Make Food &amp; Beverage Labels<\/a><\/li><\/ul>\n\n\n\n<p>Online marketplaces have opened up the world to small businesses. Using these options allows your company to grow without going viral or spending a significant amount on advertising. Instead, you\u2019re taking advantage of something people have already built. There are both merits and drawbacks to hosting an online store within someone else\u2019s marketplace. You should weigh those considerations carefully before choosing where you will sell online. Below we&#8217;ll compare some of the best online marketplaces for sellers to help you get your business started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-considerations-for-selling-online\">Considerations for selling online<\/h2>\n\n\n\n<p>You should decide first if you want to host your online store immediately or use someone else\u2019s. While you can do both, the initial setup time can be a significant investment depending on what your company sells. You want to choose an area to focus your energy.<\/p>\n\n\n\n<p>When considering the choices, deciding on your target audience is crucial. You want to invest in a platform with people who want to buy your products, which means understanding the audience you might find on each online store. Otherwise, your products will languish on your shelves.<\/p>\n\n\n\n<p>Visibility is another key consideration. You want your products to be in a position to make as many sales as your operation can handle without exceeding your current capacity until you\u2019re ready to expand. The right amount of visibility combined with the right audience can drive your growth.<\/p>\n\n\n\n<p>Another important consideration when choosing platforms is control. You want to be able to change your listings when you need to. In addition to that, you should closely read the terms of service for each option to find anything that you need to be aware of, like copyrights on your listings.<\/p>\n\n\n\n<p>Arguably most importantly, you need to understand the commission and fee structure on any websites you are considering. These will come out of your revenue, and you may need to adjust prices on each platform to cover the various fees. If you cannot calculate your profits after fees, you may need to find an alternative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-online-store-website\">Your online store website<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-bestonlinemarketplaces-yourownwebsite-6\" alt=\"Choose a marketplace builder to sell your products\" style=\"width:350px;height:189px\"\/><\/figure>\n\n\n\n<p>Having <a href=\"\/blog\/tips-for-selling-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own online store website<\/a> allows you maximum control but can impact who sees your products and their overall visibility. Having your own website lets you have a space on the web that only you control, and that site is not subject to outside influences.<\/p>\n\n\n\n<p>You have many options for building a website, even if you do not have much technical knowledge. Of course, outsourcing the project to create a truly custom website is always an option.<\/p>\n\n\n\n<p>Platforms like <a href=\"http:\/\/shopify.com\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> pride themselves on fast, easy setups with no technical components unless you want to have that level of control. Since they are designed exclusively for online stores, you can create a beautiful, functional store in a few hours.  Also, Shopify is a leading platform for dropshipping stores since it provides a large number of Shopify apps like <a href=\"https:\/\/www.dsers.com\/?utm_source=exchange&amp;utm_medium=avery&amp;utm_campaign=Sep_644\" target=\"_blank\" rel=\"noreferrer noopener\">DSers<\/a>,&nbsp;CJdropshipping, Doba, etc.<\/p>\n\n\n\n<p>Another option is <a href=\"https:\/\/wordpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>, which is open source, paired with <a href=\"https:\/\/woocommerce.com\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce.  <\/a>This popular choice requires a little more knowledge or willingness<a href=\"https:\/\/woocommerce.com\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>to tinker to set up. However, there is more customization available through this route than with specifically designed shopping platforms.<\/p>\n\n\n\n<p>Having a digital home you control, no matter what platform you use, is an opportunity to turn your small business into a brand. With a brand, you can build customer loyalty, which can help immensely as your company grows.<\/p>\n\n\n\n<p>If you aren&#8217;t ready to build your site, there are numerous e-commerce platforms where you can sell your products. Below are some of the top ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-etsy\">Etsy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-bestonlinemarketplaces-etsy-1\" alt=\"Sell your products on Etsy, a popular online marketplace\" style=\"width:350px;height:189px\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/etsy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Etsy<\/a> is the premier website for handmade, custom, and items in similar categories. If your business does any kind of artisan work, this is a worthwhile option since Etsy serves millions of people every year so you know you\u2019ll reach a broad audience.<\/p>\n\n\n\n<p>With Etsy, your company gets a store you can customize to a certain extent, like the profile picture and order messages. You can also list as many items as you want at any given point in time, which can contribute to your store&#8217;s look.<\/p>\n\n\n\n<p>You will pay <a href=\"https:\/\/help.etsy.com\/hc\/en-us\/articles\/360035902374-Etsy-Fee-Basics?segment=selling\" target=\"_blank\" rel=\"noreferrer noopener\">listing, transaction, and payment processing fees<\/a>. All of these are minimal. The transaction fee, for example, is 5% of the total price you display on Etsy. As long as you account for the fees, it can be a solid arrangement.<\/p>\n\n\n\n<p>Like many online store platforms, Etsy could become your company\u2019s home website. However, you do not control Etsy and the decisions it makes. You want to be cautious about building a client base here without appropriate alternatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amazon\">Amazon<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-bestonlinemarketplaces-amazon-2\" alt=\"Amazon is a great marketplace to sell your products\" style=\"width:350px;height:189px\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/amazon.com\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> is a juggernaut, especially in the United States. Featuring hundreds of millions of listings and <a href=\"https:\/\/www.statista.com\/statistics\/623566\/web-visits-to-amazoncom\/\" target=\"_blank\" rel=\"noreferrer noopener\">billions of visits each month<\/a>, if there is an audience for your products, Amazon captures it. However, the platform to sell online is also a very competitive space.<\/p>\n\n\n\n<p>Selling on Amazon is often considered a standard way to sell online, and even big brands like <a href=\"https:\/\/www.amazon.com\/stores\/page\/F50AFABA-4CDE-4A95-84D0-CA4C61819FEB\" target=\"_blank\" rel=\"noreferrer noopener\">Samsung <\/a>do it. However, since Amazon is in control, you may want to ensure you have alternatives set up in case the terms and conditions change.<\/p>\n\n\n\n<p>Currently, Amazon offers two fee models. With the first, you do not pay a monthly subscription fee, but you do pay a fee per unit sold. If you pay the monthly subscription, you do not need to worry about those per-unit costs. Which model is best for your company will depend on your evaluation of potential sales.<\/p>\n\n\n\n<p>One thing to be mindful of with Amazon, when you work with Amazon and especially the <a href=\"\/blog\/how-to-label-your-products-correctly-for-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon service<\/a>, you are helping build Amazon\u2019s brand, not your own. That means a long wait before you start seeing loyal customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ebay\">eBay<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-bestonlinemarketplaces-ebay-3\" alt=\"Small businesses can sell their products on ebay now\" style=\"width:350px;height:189px\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/ebay.com\" target=\"_blank\" rel=\"noreferrer noopener\">eBay<\/a> began in 1995 as a way for people to sell items to other individuals. With a serious rebranding, the website has become a marketplace teeming with online stores selling directly to consumers. Your small business can take advantage of the change.<\/p>\n\n\n\n<p>eBay is still wildly popular with consumers in search of a good deal. Unlike classic eBay, you can now select your listing style, so you do not need to manage bids to be on eBay. Like <a href=\"https:\/\/etsy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Etsy<\/a>, eBay lets you set up your little store with minimal branding touches.<\/p>\n\n\n\n<p>The eBay fee structure depends on the <a href=\"https:\/\/www.ebay.com\/help\/selling\/fees-credits-invoices\/frais-pour-les-vendeurs-particuliers?id=4822\" target=\"_blank\" rel=\"noreferrer noopener\">category of your products and the type of listing<\/a>. Potentially, you may need to calculate multiple offsets for your products. While tedious, it does not make eBay unviable.<\/p>\n\n\n\n<p>With the options on eBay, it\u2019s hard to discount the platform out of hand. However, it requires more careful consideration than some of the competitor\u2019s platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-handshake\">Handshake<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-bestonlinemarketplaces-handshake-4\" alt=\"Handshake is a wholesale marketplace by shopify\" style=\"width:350px;height:189px\"\/><\/figure>\n\n\n\n<p>If you\u2019re in the business of supplying other companies with unique goods to sell, <a href=\"https:\/\/www.handshake.com\" target=\"_blank\" rel=\"noreferrer noopener\">Handshake<\/a> is a good option to consider. The platform is exclusively for wholesale, and your items must not be mass-produced to get an account.<\/p>\n\n\n\n<p>With Handshake, you need to be approved to sell. The process is a little more in-depth than applying for an account but not much more. Once approved, you can make bulk sales with minimal fees.<\/p>\n\n\n\n<p>Handshake directly integrates with <a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a>, if you choose that as your website. That means your listings are already mostly done, and you do not need to redo store branding. This is very convenient during the setup process, as it means you do not need to duplicate effort.<\/p>\n\n\n\n<p>Bulk sales offer many advantages, such as higher volume. However, you should ensure your small business can handle the necessary volume before getting too far into Handshake.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonanza\">Bonanza<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-bestonlinemarketplaces-Bonanza-5\" alt=\"Bonanza is an online marketplace that allows buyers to negotiate price or pay the set price\" style=\"width:350px;height:189px\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/bonanza.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bonanza<\/a> is a newer platform but already receives millions of visitors each month. It is a hybrid of <a href=\"https:\/\/ebay.com\" target=\"_blank\" rel=\"noreferrer noopener\">eBay<\/a> and <a href=\"https:\/\/amazon.com\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a>, trying to achieve a balance between the two. The platform boasts a wide customer base carrying everything from custom shoes to jewelry.<\/p>\n\n\n\n<p>The trick with Bonanza is that everything has a set price and the ability to negotiate a deal. If a customer wants to pay the set price, the item is theirs. They can also negotiate with your company through the platform.<\/p>\n\n\n\n<p>Bonanza does not charge listing or setup fees. The company also offers a low commission at a mere 3.5%, <a href=\"https:\/\/support.bonanza.com\/hc\/en-us\/articles\/360001172731-How-Bonanza-Works\" target=\"_blank\" rel=\"noreferrer noopener\">though those can be higher<\/a> if you opt into the accompanying advertising platform. Bonanza also provides data so you can keep improving your listing.<\/p>\n\n\n\n<p>As far as newer platforms go, Bonanza has it figured out for your small business. The platform even integrates with others like Shopify so you can manage inventory and listings from one location. However, being a newer platform, you are still taking a risk when signing up for an account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrap-up\">Wrap up<\/h2>\n\n\n\n<p>Choosing where to sell your small business\u2019s products online is a significant decision. What you decide impacts where you spend your effort and the results you will see. Ideally, you will eventually reach multiple platforms. Starting to sell online requires a significant upfront investment in time and resources with few guarantees of success. Therefore, it\u2019s essential to find the right choice for your company.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out our list of online marketplaces to get your business started Other articles you might like: Online marketplaces have opened up the world to small businesses. Using these options allows your company to grow without going viral or spending a significant amount on advertising. Instead, you\u2019re taking advantage of something people have already built. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[5,4075],"tags":[4054,4055],"class_list":["post-10661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","category-small-business","tag-ecommerce","tag-selling-online"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Online Marketplaces for Sellers - Avery Blog<\/title>\n<meta name=\"description\" content=\"See the best online marketplaces to sell products for your small business, and the setup and benefits of each one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/best-online-marketplaces-to-sell-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Online Marketplaces for Sellers\" \/>\n<meta property=\"og:description\" content=\"See the best online marketplaces to sell products for your small business, and the setup and benefits of each one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/best-online-marketplaces-to-sell-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T19:56:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T15:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_968,c_scale\/f_auto,q_auto\/v1753474591\/blog-hero-bestonlinemarketplaces-3000x1134-1\/blog-hero-bestonlinemarketplaces-3000x1134-1.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie Neff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Neff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/best-online-marketplaces-to-sell-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/best-online-marketplaces-to-sell-products\\\/\"},\"author\":{\"name\":\"Melanie Neff\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/2d8ec7d3c55bac4ff77cffcea4c95e15\"},\"headline\":\"Best Online Marketplaces for Sellers\",\"datePublished\":\"2023-09-14T19:56:04+00:00\",\"dateModified\":\"2024-05-21T15:39:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/best-online-marketplaces-to-sell-products\\\/\"},\"wordCount\":1538,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/best-online-marketplaces-to-sell-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753474591\\\/blog-hero-bestonlinemarketplaces-3000x1134-1\\\/blog-hero-bestonlinemarketplaces-3000x1134-1.jpg?_i=AA\",\"keywords\":[\"Ecommerce\",\"Selling Online\"],\"articleSection\":[\"Marketing\",\"Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.avery.com\\\/blog\\\/best-online-marketplaces-to-sell-products\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/best-online-marketplaces-to-sell-products\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/best-online-marketplaces-to-sell-products\\\/\",\"name\":\"Best Online Marketplaces for Sellers - 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I covered everything from the LA riots and LA Raiders to flash floods and red carpet movie premieres\u2014basically, the usual glamorous stuff. Later, at The Los Angeles Times, I spent more than a decade covering college, professional and high school sports. I kept my NBA ties strong by working in PR for their summer league and writing for NBA.com. I also spent 9 unforgettable New Year's Days working in the press box for Rose Bowl games. When the newspaper industry started crumbling, I transitioned into covering commercial real estate\u2014until the recession came along and crashed that party too. (Honestly, that was probably a blessing. Writing about cap rates, capital stacks, bridge loans, and mezzanine loans was giving me a serious case of brain fog.) Enter Avery, swooping in to save the day. Now, I\u2019ve been with Avery for almost 15 years, where I\u2019ve been able to put my writing experience to use in new ways. I write website content, marketing emails, and blog posts\u2014basically, all the words that help businesses and consumers figure out how to label their stuff. When I\u2019m not glued to a screen, I\u2019m out exploring the desert landscapes around Las Vegas\u2014whether it\u2019s hiking (walking) through Red Rock Canyon, cooling off at Mt. Charleston, or making the trek to Area 51 (because who doesn\u2019t love a good conspiracy?). I avoid the Strip unless there\u2019s a rock band I can\u2019t miss or I have friends in town. 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