{"id":28615,"date":"2026-05-14T12:00:36","date_gmt":"2026-05-14T19:00:36","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?page_id=28615"},"modified":"2026-05-14T12:00:37","modified_gmt":"2026-05-14T19:00:37","slug":"durable-label-materials-guide","status":"publish","type":"page","link":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/","title":{"rendered":"Durable Label Materials: How to Choose Labels That Last"},"content":{"rendered":"<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Written by<\/p><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.avery.com\/blog\/author\/jmrgich\/\" target=\"_self\">JoJo Mrgich<\/a><\/p><\/div><\/div>\n\n\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-this-guide-covers-about-durable-product-labels\">What this guide covers about durable product labels<\/h2>\n\n\n\n<p>Whether you sell food, cosmetics, candles, or handmade goods, this guide helps you choose label materials that can handle real-world use.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-table-of-contents\">Table of contents<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-3-reasons-label-materials-matter-more-than-you-think\">Why durability matters<\/a><\/li>\n\n\n\n<li><a href=\"#h-what-durable-really-means-for-product-labels\">What \u201cdurable\u201d really means<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-to-tell-what-type-of-durability-you-need\">Choosing the right durability<\/a><\/li>\n\n\n\n<li><a href=\"#h-breaking-down-durable-label-materials\">Label materials explained<\/a><\/li>\n\n\n\n<li><a href=\"#h-why-printing-matters-too\">How printing affects durability<\/a><\/li>\n\n\n\n<li><a href=\"#h-quick-guide-choosing-durable-label-materials-by-product-type\">Best label materials by product<\/a><\/li>\n\n\n\n<li><a href=\"#h-common-questions-about-label-durability\">Label durability FAQs<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-1-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading\" id=\"h-quick-answers\">Quick answers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-submersion-heat-or-harsh-environments\">Wet or refrigerated products<\/a><\/li>\n\n\n\n<li><a href=\"#h-moisture-oils-and-messy-use\">Oily, messy, or leaking products<\/a><\/li>\n\n\n\n<li><a href=\"#h-everyday-handling-and-movement\">Wear and tear over time<\/a><\/li>\n\n\n\n<li><a href=\"#h-not-all-labels-work-with-every-printer\">Printing issues or ink smearing<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-your-labels-look-great-until-they-don-t\">When your labels look great\u2026 until they don\u2019t<\/h2>\n\n\n\n<p>Full transparency: my first time vending, I didn&#8217;t even use packaging, much less think about durable label materials. And I learned my lesson very quickly. Even if your product doesn&#8217;t require a container, packaging protects it against all sorts of ills\u2014from dust to dozens (if not hundreds) of customers&#8217; hands. It also keeps your product safe from getting jostled around in transit. You\u2019d think I would\u2019ve connected that experience back to my labels. But of course, I didn\u2019t. Here&#8217;s the truth that you might not hear from other guides: when you&#8217;re just starting out, you&#8217;re going to make mistakes (oh, so many mistakes). For me, one of the biggest was not thinking about how my labels would hold up over time.<\/p>\n\n\n\n<p>But honestly, it&#8217;s kind of understandable to miss something like label durability when you&#8217;re starting out. You&#8217;re not just wearing many hats\u2014you&#8217;re wearing all the hats. You might not feel overwhelmed; I didn&#8217;t\u2014I felt exhilarated\u2014but it&#8217;s inevitable that you can&#8217;t think of everything. The best thing you can do is what you&#8217;re doing right now: seek answers, learn from others&#8217; experience, and invest some time in planning. That&#8217;s how you get started with fewer mistakes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-my-aha-moment-it-was-always-about-durability-not-just-looks\">My &#8220;aha&#8221; moment\u2014it was always about durability, not just looks<\/h3>\n\n\n\n<p>After I started packaging my products and using labels, I was extremely pleased with how my custom headpieces stayed pristine. But the poor paper labels just couldn&#8217;t take the wear and tear of convention after convention or shipping. At this point I had nailed down my branding and I was really proud of how everything looked, but I was losing money having to replace labels after every convention. That&#8217;s when I pivoted and focused on not just how my labels looked, but how long they lasted. Learning how to choose durable label materials changed everything for me. Suddenly it was one and done. I only had to package things once and I knew they would last through the entire con season. No more replacing labels before stock had run out. <\/p>\n\n\n\n<p>In this guide, I\u2019ll walk you through how to choose durable label materials that actually hold up\u2014so your products stay looking pristine. I want you to learn from my mistakes so you can skip your replacement era and move right on to your efficiency era. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-reasons-label-materials-matter-more-than-you-think\">3 reasons label materials matter more than you think<\/h2>\n\n\n\n<p>When people think about labels, they usually focus on design\u2014colors, fonts, layout. But material is what determines whether that design actually holds up when you get out into the real world. I learned that the hard way, but you don&#8217;t have to. There are three good reasons you should think about durable label materials from the jump.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-missing-information-buyer-friction\">1) Missing information = buyer friction<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);\">If someone has to work to understand what your product is or how to use it, that hesitation can cost you the sale.<\/p>\n<\/blockquote>\n\n\n\n<p>Think of it like this: your labels aren&#8217;t just a pretty face\u2014they actually have an important job to do. They need to communicate things like ingredients, instructions, pricing, or product details. If your label gets scratched, smeared, or worn down, that information starts to disappear. And depending on what you\u2019re selling, that might not just be inconvenient\u2014it can create real friction for your customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-worn-labels-fewer-sales-upfront-more-costs-later\">2) Worn labels = fewer sales upfront, more costs later<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"h-\">If your product doesn\u2019t catch potential buyers&#8217; attention, it doesn\u2019t get picked up.<\/p>\n<\/blockquote>\n\n\n\n<p>This is the part that shows up immediately, whether people realize it or not. At a market, a pop-up, or even on a retail shelf, customers are making quick decisions based on what they see. If your labels look worn, scratched, or inconsistent, your product has a harder time standing out and pulling people in. And honestly, sometimes the damage doesn\u2019t stop at one product. If a jar leaks or breaks during storage or travel, it can turn into a whole sticky mess for everything packed around it. Durable labels can make the difference between wiping products down and putting them back out\u2014or spending hours relabeling inventory from scratch.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img width=\"2560\" height=\"1365\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0001_3000x1600\/2026-05 Blog-durable-label-materials-guide_Article_0001_3000x1600.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjEzNjUiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Jar with a durable chrome label sitting in spilled oily sauce, showing oil soaking into the paper beneath it while the label stays clean and readable.\" class=\"wp-post-28615 wp-image-28969\" style=\"aspect-ratio:1.8737529342723005;width:1013px;height:auto\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284134\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 1365\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-cheap-looking-packaging-lower-price-expectations\">3) Cheap-looking packaging = lower price expectations<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);\">When something looks cheap, people expect to pay less for it.<\/p>\n<\/blockquote>\n\n\n\n<p>This is where label durability can really start to affect your bottom line. I hate to say it, but people do, in fact, judge books by their covers so to speak. At least while shopping. They just naturally associate how something looks with how much it\u2019s worth. If your packaging looks worn or low quality, it sends a signal\u2014whether you realize it or not\u2014that the product itself might be lower value. On the flip side, when your labels stay crisp and clean, your product feels more premium. That makes it easier for customers to trust it\u2014and to pay what it\u2019s actually worth.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-durable-really-means-for-product-labels\">What \u201cdurable\u201d really means for product labels<\/h2>\n\n\n\n<p>When I talk about durability, I&#8217;m not suggesting engraved metal tags\u2014your labels don&#8217;t need to last forever, just as long as you need them to. That might sound a little vague, but when you consider what your products actually go through, it becomes much clearer. And that clarity is key when trying to choose durable label materials that last.<\/p>\n\n\n\n<p>Think about this: There are labels\u2014<a href=\"\/products\/labels\/usage\/ghs-chemical-labels\" target=\"_blank\" rel=\"noreferrer noopener\">GHS chemical labels<\/a>\u2014designed to survive extreme conditions for chemical containers shipped overseas. That means strict durability standards for marine environments including being submerged in salt water, abrasion, temperature swings, and UV exposure. We actually offer labels like this\u2014they\u2019re about as durable as it gets and <a href=\"https:\/\/www.smithers.com\/industries\/packaging\/manufacturers-and-users\/packaging-materials-testing\/adhesives-and-labels\/marine-immersion-label-testing-bs5609\" target=\"_blank\" rel=\"noreferrer noopener\">even go through accredited testing<\/a>. On one hand, they&#8217;re a bit overkill. But on the other hand, if they can survive in the ocean for 90 days, they can survive in your cooler at the farmer&#8217;s market, no problem.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img width=\"2560\" height=\"1365\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0002_3000x1600\/2026-05 Blog-durable-label-materials-guide_Article_0002_3000x1600.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjEzNjUiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Beverage bottles with waterproof film labels stored in ice, showing condensation and cold exposure while the labels stay intact and readable.\" class=\"wp-post-28615 wp-image-28971\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284141\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 1365\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">Most products don\u2019t need industrial-grade durability\u2014just materials that can survive real-life conditions.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-tell-what-type-of-durability-you-need\">How to tell what type of durability you need<\/h2>\n\n\n\n<p>Here&#8217;s the thing though\u2014you probably don\u2019t need labels that can survive being lost at sea for three months. Take my products for example. They&#8217;re handmade fantasy headpieces\u2014not messy like food or cosmetics, so they don&#8217;t get intense exposure to moisture or oils&#8230; but they do get handled a lot. At a small convention, the foot traffic can be several hundred a day. At mid-to-large size cons in big cities (L.A., Atlanta, Seattle, Las Vegas), the foot traffic can be several thousand people a day.<\/p>\n\n\n\n<p>So, I don&#8217;t need waterproof labels that can go in the freezer, I just need labels that won&#8217;t tear or smudge from constant handling, storage, and travel. With that in mind, I usually go for simple white or clear film labels. That&#8217;s enough for me. But that all-natural conditioner that\u2019s gonna live in someone\u2019s shower? That\u2019s going to need a higher level of durability.<\/p>\n\n\n\n<p>Thinking through what your products go through in real life creates a framework for you to decide what kind of durability you actually need. Because durability isn\u2019t always about choosing the \u201cstrongest\u201d label, but the right label for your product\u2019s environment, handling, and lifespan\u2014and how the packaging is used.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Everyday handling and movement <\/li>\n\n\n\n<li>Moisture, oils, and messy use <\/li>\n\n\n\n<li>Submersion, heat, or harsh environments<\/li>\n\n\n\n<li>Flexible packaging and repeated squeezing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img width=\"2560\" height=\"1365\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0003_3000x1600\/2026-05 Blog-durable-label-materials-guide_Article_0003_3000x1600.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjEzNjUiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Person holding a basket of packaged pickled vegetables with durable film labels, showing products being carried, transported, and handled during in-person selling.\" class=\"wp-post-28615 wp-image-28972\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284136\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 1365\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">Your labels don\u2019t just sit on shelves\u2014they travel, get handled, packed, unpacked, and passed around.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-everyday-handling-and-movement\">Everyday handling and movement <\/h3>\n\n\n\n<p>Whatever you <em>think<\/em> will happen to your products, once you&#8217;re out there selling that illusion gets shattered. The reality is that people are the ultimate agents of chaos. They pick things up, turn them over, compare options, and put them back. They come back later and handle them again\u2014sometimes with sweaty hands, or while juggling a coffee or tote bag. <strong>And then there are the sticky hands<\/strong>\u2014cue the dramatic horror music. At markets and festivals, people often come straight from eating delicious, ooey-gooey snacks. Every one of those interactions adds wear.<\/p>\n\n\n\n<p>Now layer in everything before and after the sale. If you vend regularly, your products are getting packed up, unpacked, moved between locations, and stored in between events. If you travel for conventions, you might even ship inventory ahead\u2014meaning your labels are dealing with friction and pressure before they ever hit your table.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you&#8217;re doing: <\/strong>Vending in person, shipping inventory<\/li>\n\n\n\n<li><strong>What you&#8217;re selling:<\/strong> Dry goods, clothing, accessories, home decor, art, etc.<\/li>\n\n\n\n<li><strong>What you need: <\/strong>Durable options like <strong><a href=\"\/blank\/material\/durable-white-film-labels\" target=\"_blank\" rel=\"noreferrer noopener\">white film labels<\/a> <\/strong>or <strong><a href=\"\/blank\/labels\/material\/clear-labels\">clear film labels<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moisture-oils-and-messy-use\">Moisture, oils, and messy use<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0004_3000x3000\/2026-05 Blog-durable-label-materials-guide_Article_0004_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Sauce-covered hand holding a barbecue sauce bottle with a durable film label that stays smooth and readable despite oil, spills, and messy handling.\" class=\"wp-post-28615 wp-image-28973\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284125\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p id=\"h-using-durable-label-materials-for-wet-oily-or-messy-products-is-essential-for-both-you-and-your-customer-for-starters-absolutely-no-one-memorizes-a-label-at-checkout-customers-come-back-to-it-for-ingredients-directions-and-your-brand-so-it-needs-to-hold-up-for-the-entire-lifespan-of-the-product-that-means-being-durable-enough-to-withstand-regular-use-when-their-hands-might-be-wet-or-oily\">Using durable label materials for wet, oily, or messy products is essential for both you and your customer. For starters, absolutely no one memorizes a label at checkout. Customers come back to it for ingredients, directions, and your brand. So it needs to hold up for the entire lifespan of the product. That means being durable enough to withstand regular use when their hands might be wet or oily.<\/p>\n\n\n\n<p>And for you?  Well, if a jar breaks or a cap gets loose, it doesn\u2019t happen in isolation. It happens in a box, on your table, or next to the rest of your inventory. And that can truly be a heartbreaking moment. <\/p>\n\n\n\n<p>Imagine those labels smear or fall apart\u2014you can\u2019t just wipe things down and keep selling, you\u2019re basically throwing money in the trash. Not just the potential profit, but the cost of ingredients and your time too. That&#8217;s when durability stops being optional\u2014and starts being a necessary step to protect your inventory.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you&#8217;re doing:<\/strong> Selling in outdoor or messy environments like markets, festivals, or pop-ups<\/li>\n\n\n\n<li><strong>What you&#8217;re selling:<\/strong> Food, beverages, bath and body products, or cosmetics<\/li>\n\n\n\n<li><strong>What you need:<\/strong> <strong><a href=\"\/custom-printing\/resources\/materials\/compare-materials\/sheet-labels\/water-resistant\" target=\"_blank\" rel=\"noreferrer noopener\">Water-resistant<\/a> <\/strong>or <strong><a href=\"\/custom-printing\/resources\/materials\/compare-materials\/sheet-labels\/waterproof\" target=\"_blank\" rel=\"noreferrer noopener\">waterproof film labels<\/a><\/strong> with oil resistance<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-submersion-heat-or-harsh-environments\">Submersion, heat, or harsh environments<\/h3>\n\n\n\n<p>Sometimes you have to think about where you&#8217;re selling and where your products will live. In either case, extreme conditions take everything from \u201cmessy\u201d to a whole different level. Your labels aren\u2019t just getting touched\u2014they\u2019re being submerged, heated, or exposed to constant wear. Think bottles submerged in ice-filled coolers, products living in steamy bathrooms, or containers destined for the freezer or microwave.<\/p>\n\n\n\n<p>These environments are much less forgiving. Water isn\u2019t occasional\u2014it\u2019s constant. Heat can warp materials or fade print, and UV exposure can cause colors to fade over time. Outdoor places like the beach add even more stress with sand, salt, and repeated handling. If your label can\u2019t hold up in these conditions, it won\u2019t just look worn\u2014it can fail completely.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you&#8217;re doing:<\/strong> Selling in outdoor environments where products face sun, heat, and constant exposure<\/li>\n\n\n\n<li><strong>What you&#8217;re selling:<\/strong> Beverages, frozen foods, or products used in high-humidity or outdoor environments<\/li>\n\n\n\n<li><strong>What you need:<\/strong> Durable, <strong><a href=\"\/custom-printing\/labels\/material\/waterproof-labels\" target=\"_blank\" rel=\"noreferrer noopener\">waterproof film labels<\/a><\/strong> with heat and UV resistance for extreme conditions<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0005_3000x3000\/2026-05 Blog-durable-label-materials-guide_Article_0005_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Hand holding and squeezing a flexible sunscreen tube with a conformable film label that remains smooth without wrinkling or peeling.\" class=\"wp-post-28615 wp-image-28974\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284144\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\" id=\"h-flexible-packaging-and-repeated-squeezing\">Flexible packaging and repeated squeezing<\/h3>\n<\/div>\n\n\n\n<p>At some point, your product packaging may evolve past jars and rigid containers. For example, bath and body products that work better in squeeze bottles or tubes. That shift changes what your labels go through in a big way. Now you have to contend with mechanical stress\u2014constant bending, flexing, and pressure from everyday use.<\/p>\n\n\n\n<p>Instead of sitting on a stable surface, your labels now have to flex every time the product is used. The container bends, the surface shifts, and that movement repeats over and over again. Most label materials can bend a little\u2014but only to a point. That\u2019s where conformable label materials come in. <\/p>\n\n\n\n<p>Conformable labels also work on packaging with rounded or ridged surfaces because they\u2019re pliable enough to wrap smoothly around curves and textures without lifting or peeling.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What you&#8217;re doing:<\/strong> Using squeeze bottles, tubes, flexible, rounded, or ridged packaging<\/li>\n\n\n\n<li><strong>What you&#8217;re selling:<\/strong> Lotions, skincare, sauces, hair products, or soft-packaged goods<\/li>\n\n\n\n<li><strong>What you need:<\/strong> Waterproof, oil-resistant<strong> <a href=\"\/custom-printing\/labels\/calculator\/rolls\" target=\"_blank\" rel=\"noreferrer noopener\">conformable film labels<\/a><\/strong> that flex with containers and stay smooth through repeated use<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-breaking-down-durable-label-materials\">Breaking down durable label materials<\/h2>\n\n\n\n<p>Now that you\u2019ve thought through what product labels need to handle in real life, it helps to understand what different materials are actually made to do. This is where the differences between durable label materials start to matter. Some materials give you extra durability for everyday handling, while others are designed to hold up against moisture, oils, or constant wear. If you want a quick way to compare your options, you can use our material comparison tools for both blank labels and custom printed labels. They let you select a few materials side by side and see how they stack up, so it\u2019s easier to choose the right fit for your product.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/blank\/resources\/compare-materials\" target=\"_blank\" rel=\"noreferrer noopener\">Compare blank label materials<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/custom-printing\/resources\/materials\/compare-materials\" target=\"_blank\" rel=\"noreferrer noopener\">Compare custom label materials<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paper-vs-film-vs-vinyl-labels-what-actually-holds-up\">Paper vs. film vs. vinyl labels: what actually holds up<\/h3>\n\n\n\n<p>Most people don&#8217;t really think about what a label is made of unless you can see a difference right away. For example, clear, chrome, or holographic films look very different from paper, while the texture of Kraft brown or Estate-9 labels instantly reads as paper. <\/p>\n\n\n\n<p>But as soon as you start using labels for products that will be handled, packed, unpacked, and used in real life, material choice really starts to matter. So let&#8217;s break down the different types of materials widely available for small business labeling.<\/p>\n\n\n\n<p>Take a deep dive in the related article comparing film, paper and vinyl labels, or use the table below to skim for details.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"85mu6SfRKt\"><a href=\"https:\/\/www.avery.com\/blog\/should-you-use-film-or-paper-labels\/\">Should You Use Film, Paper or Vinyl Labels<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Should You Use Film, Paper or Vinyl Labels&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/should-you-use-film-or-paper-labels\/embed\/#?secret=lPpSQFGcwf#?secret=85mu6SfRKt\" data-secret=\"85mu6SfRKt\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Paper labels<\/th><th>Film labels<\/th><th>Vinyl labels<\/th><\/tr><\/thead><tbody><tr><td>Best for<\/td><td>Dry, low-contact products<\/td><td>Products that need durability<\/td><td>Outdoor or heavy-duty use<\/td><\/tr><tr><td>Extra handling<\/td><td>Limited<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>Oils &amp; moisture<\/td><td>No<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>Outdoor \/ extreme use<\/td><td>No<\/td><td>Sometimes<\/td><td>Yes<\/td><\/tr><tr><td>Overall durability<\/td><td>Lower<\/td><td>High<\/td><td>Highest<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CR3WvizzMr\"><a href=\"https:\/\/www.avery.com\/blog\/waterproof-vs-water-resistant-labels\/\">Waterproof vs. Water-Resistant Labels<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Waterproof vs. Water-Resistant Labels&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/waterproof-vs-water-resistant-labels\/embed\/#?secret=0YlbruIqUq#?secret=CR3WvizzMr\" data-secret=\"CR3WvizzMr\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-waterproof-vs-water-resistant-labels-what-s-the-difference\">Waterproof vs. water-resistant labels: what&#8217;s the difference?<\/h3>\n\n\n\n<p>If you don&#8217;t live and breathe labels every day, the terms &#8220;waterproof&#8221; and &#8220;water-resistant&#8221; can feel like synonyms. And you might think that separating them is just a matter of semantics, but it&#8217;s really not. Imagine a river where one person is swimming and another is in a canoe. They&#8217;re both going to get wet, but only one is fully in the water.<\/p>\n\n\n\n<p>Waterproof labels can be fully submerged in water or exposed to humidity for long periods. For example, rinsing a jar off in a sink, a product kept in the shower, or a bottle sitting in an ice chest. Water-resistant labels can&#8217;t be soaked or submerged, but splashes and light moisture won&#8217;t hurt them. You could even wipe them off with a damp cloth if needed. <\/p>\n\n\n\n<p>Learn more about the difference in the related article or scan the table below.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Water-resistant labels<\/th><th>Waterproof labels<\/th><\/tr><\/thead><tbody><tr><td>Handles<\/td><td>Splashes, condensation<\/td><td>Soaking, submersion<\/td><\/tr><tr><td>Good for<\/td><td>Light moisture during use<\/td><td>Ice, coolers, heavy exposure<\/td><\/tr><tr><td>Typical use<\/td><td>Bathroom products, light refrigeration<\/td><td>Shower products, beverages, outdoor or extreme use<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0006_3000x3000\/2026-05 Blog-durable-label-materials-guide_Article_0006_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Body wash bottle with a durable film label covered in water and oily residue, showing the label staying intact and readable during regular use.\" class=\"wp-post-28615 wp-image-28975\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284139\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">Oils, soaps, and skincare products create constant contact with moisture and residue.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0007_3000x3000\/2026-05 Blog-durable-label-materials-guide_Article_0007_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Jars stored in ice with waterproof film labels that remain adhered and readable during refrigeration, condensation, and repeated handling.\" class=\"wp-post-28615 wp-image-28976\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284144\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">Refrigeration, condensation, and repeated handling add another layer of stress over time.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-where-oil-resistance-factors-into-durable-label-materials\">Where oil resistance factors into durable label materials<\/h3>\n\n\n\n<p>Oil behaves differently than water\u2014but it can be just as damaging to your labels. With water, you\u2019re usually only thinking about what happens on the outside of the product. <em>Will this sit in a shower, get submerged in a cooler, be touched with wet hands? <\/em> Oil is different\u2014the call is coming from inside the house. But seriously, it&#8217;s actually when an oily product doesn&#8217;t stay inside the container that it becomes a problem. Unlike water, oil doesn&#8217;t just dry off. It can stain, cause ink to lift, and even weaken adhesives.<\/p>\n\n\n\n<p>It&#8217;s also a little tricky because when you spill oily product on a label or drop a product in water, you can see the effect immediately. But oil damage can show up slowly with regular use, especially with products like skincare, food, or candles. It builds up on hands, transfers back onto packaging, and keeps breaking down the label with repeated contact. This is why oil resistance usually comes built into more durable waterproof film labels. It\u2019s not something you need to choose separately\u2014but it is something you need to account for when you\u2019re picking your material.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-bopp-and-conformable-films\">BOPP and conformable films<\/h3>\n\n\n\n<p>Conformable films mold to the surface, flex with every squeeze, and stay smooth instead of fighting against the shape of the container. Think of it like the difference between wrapping yourself in construction paper versus spandex.<\/p>\n\n\n\n<p>BOPP (biaxially oriented polypropylene) and MDO (machine direction orientation) are conformable films that are generally as durable as it gets. In fact, most <a href=\"\/custom-printing\/labels\/calculator\/rolls\" target=\"_blank\" rel=\"noreferrer noopener\">custom printed BOPP and MDO squeezable labels<\/a> are oil- and tear-resistant, can go in the freezer, and handle moisture well. Many are also waterproof and microwave safe. The main difference is that MDO film labels are made using more sustainable processes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/custom-printing\/resources\/materials\/compare-materials\/roll-labels\/comparison?materials=matte-white-film%26chrome-silver-film%26white-squeezable-film%26clear-squeezable-film\" target=\"_blank\" rel=\"noreferrer noopener\">Compare BOPP &amp; MDO Film Labels<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lfkjvkmMf9\"><a href=\"https:\/\/www.avery.com\/blog\/what-are-bopp-labels\/\">What are BOPP Labels and When Should You Use Them?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;What are BOPP Labels and When Should You Use Them?&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/what-are-bopp-labels\/embed\/#?secret=ljDcNGBHfy#?secret=lfkjvkmMf9\" data-secret=\"lfkjvkmMf9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-why-printing-matters-too\">Why printing matters too<\/h2>\n\n\n\n<p>Durable label materials are only part of the equation. How you print them plays a big role in how well they hold up over time. But if I&#8217;m completely honest, before I began writing for Avery, I had never heard the term &#8220;print stability.&#8221; And I&#8217;d guess that when you think about durability, the label itself is what comes to mind, but print stability is actually essential. Your ink needs to withstand the same conditions as the label\u2014whether that\u2019s water, oils, or constant handling.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hQJ5ViYPFe\"><a href=\"https:\/\/www.avery.com\/blog\/what-kind-of-printer-do-i-need-for-printing-labels\/\">What Kind of Printer Do I Need for Printing Labels?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;What Kind of Printer Do I Need for Printing Labels?&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/what-kind-of-printer-do-i-need-for-printing-labels\/embed\/#?secret=9DsX3gTx0K#?secret=hQJ5ViYPFe\" data-secret=\"hQJ5ViYPFe\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-not-all-labels-work-with-every-printer\">Not all labels work with every printer<\/h3>\n\n\n\n<p>When you&#8217;re printing on durable label materials at home, the key takeaway is to simply match the labels to your printer. Although, I will add that my personal preference is laser-printed labels. Heat-set ink just seems to hold up better than wet-set ink in my experience. But if you use the right labels and printer combo, inkjet can absolutely work.<\/p>\n\n\n\n<p>The reason matching is so important is because every label material is designed for a specific type of printer. Usually, they&#8217;re designed for either inkjet or laser, but sometimes they&#8217;re designed for both. Using the wrong combination can lead to smearing, poor print adhesion, or even damage to your labels. <\/p>\n\n\n\n<p>If you\u2019re not sure what kind of printer you have or which materials to use, check out our full guide to choosing the right printer for labels.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-printing-at-home-vs-custom-printing\">Printing at home vs. custom printing<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>How you print your labels can have just as much impact on durability as the material itself.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Home printing:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Requires the right label material for your specific printer<\/li>\n\n\n\n<li>Durability depends on proper ink adhesion and drying<\/li>\n\n\n\n<li>More variability depending on setup and conditions<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Custom printing:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Uses matched materials, inks, and coatings designed to work together<\/li>\n\n\n\n<li>Additional coatings help improve print stability and resistance to water, oils, and handling<\/li>\n\n\n\n<li>Better option for long-term durability or higher-volume needs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/blank\/labels\/material\/all-materials\" target=\"_blank\" rel=\"noreferrer noopener\">Shop blank labels for home printing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/custom-printing\/labels\/material\/all-materials\" target=\"_blank\" rel=\"noreferrer noopener\">Order custom printed labels<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"pVbkkldbEV\"><a href=\"https:\/\/www.avery.com\/blog\/should-you-print-your-own-labels-or-order-custom-labels\/\">DIY Labels vs. Professional Printing: What\u2019s Right for Your Business?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;DIY Labels vs. Professional Printing: What\u2019s Right for Your Business?&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/should-you-print-your-own-labels-or-order-custom-labels\/embed\/#?secret=KvKWc3hMOa#?secret=pVbkkldbEV\" data-secret=\"pVbkkldbEV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-avoid-common-mistakes-that-lead-to-worn-out-labels\">How to avoid common mistakes that lead to worn-out labels<\/h2>\n\n\n\n<p>There are common missteps that can lead to labels that wear out faster than expected. I&#8217;ve made a few myself and witnessed others out in the wild. But it&#8217;s never too late to upgrade your product labeling. Choosing durable label materials doesn&#8217;t have to be complicated. Here are a few things to watch for\u2014and how to avoid them.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Choosing based on looks instead of use<\/strong>. It\u2019s easy to focus on design first. But durability comes from real-world use. Start there, then choose a material that can handle it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Assuming all \u201cdurable\u201d labels are the same<\/strong>. Not all durable materials perform equally. Some are better for moisture, others for handling or heat. Comparing materials side by side can help you find the right fit faster.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Overlooking printer compatibility<\/strong>.<br>Even the right material can fail if it\u2019s not designed for your printer. Ink that smears or doesn\u2019t adhere properly can undo all your durability efforts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Using rigid labels on flexible packaging<\/strong>. Squeeze bottles and soft containers need labels that can flex. Conformable materials like BOPP help labels stay smooth instead of wrinkling or lifting over time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-guide-choosing-durable-label-materials-by-product-type\">Quick guide: choosing durable label materials by product type<\/h2>\n\n\n\n<p>Sometimes it&#8217;s easier to think about durability in terms of the specific products you want to label. This guide helps you quickly connect your specific needs with what you&#8217;ve learned about different types of durable label materials. Start with your product, then choose the material that fits how and where your labels will be used.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Product type<\/th><th>What the label needs to handle<\/th><th>Best label material<\/th><th>Why<\/th><\/tr><\/thead><tbody><tr><td><a href=\"\/category\/usage\/candle-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Candle labels<\/a><\/td><td>Heat, oils, handling<\/td><td>Durable film labels<\/td><td>Resists oils and wear from handling<\/td><\/tr><tr><td><a href=\"\/category\/usage\/honey-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Honey &amp; jar labels<\/a><\/td><td>Handling, oils, long shelf life<\/td><td>Film labels (clear or white)<\/td><td>Holds up to handling and preserves a clean look over time<\/td><\/tr><tr><td><a href=\"\/category\/usage\/bottle-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bottle labels<\/a> (beverages, water bottles)<\/td><td>Condensation, refrigeration<\/td><td>Waterproof or water-resistant film labels<\/td><td>Prevents smearing and peeling in cold, damp conditions<\/td><\/tr><tr><td>Skincare &amp; <a href=\"\/custom-printing\/labels\/calculator\/cosmetics\" target=\"_blank\" rel=\"noreferrer noopener\">cosmetic labels<\/a><\/td><td>Oils, handling, portability<\/td><td>Oil-resistant film labels<\/td><td>Helps labels stay clean and readable<\/td><\/tr><tr><td>Liquid soap &amp; <a href=\"\/custom-printing\/labels\/calculator\/cosmetics\" target=\"_blank\" rel=\"noreferrer noopener\">bath product labels<\/a><\/td><td>Water, humidity, frequent use<\/td><td>Waterproof film labels<\/td><td>Designed for wet environments like showers<\/td><\/tr><tr><td><a href=\"\/category\/usage\/food-and-beverage-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Refrigerated food labels<\/a><\/td><td>Moisture, condensation<\/td><td>Water-resistant or waterproof film labels<\/td><td>Better performance in cold storage<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-questions-about-label-durability\">Common questions about label durability<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775863462083\"><strong class=\"schema-faq-question\"><strong>What are the most durable label materials?<\/strong><\/strong> <p class=\"schema-faq-answer\">The most durable label materials are <strong>film and vinyl labels<\/strong>. These materials resist water, oils, and wear from handling, making them ideal for products that need to last in real-world conditions. Vinyl labels are the most durable for outdoor use. BOPP and MDO squeezable film labels are the most durable label materials when it comes to mechanical pressure (i.e. constant bending, flexing, and pressure). In general, custom-printed labels are often more durable than DIY printed ones because they usually include additional protective coatings. <br><br>Learn how different materials compare in the <a href=\"#h-understanding-durable-label-materials-and-features\" type=\"internal\" id=\"#h-understanding-durable-label-materials-and-features\">durable label materials and features section above<\/a>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775863693802\"><strong class=\"schema-faq-question\"><strong>Do I need waterproof labels?<\/strong><\/strong> <p class=\"schema-faq-answer\">You only need waterproof labels if your product will be fully submerged in water or exposed to <strong>constant or heavy moisture<\/strong>. For example, products kept in showers, coolers, or refrigerators. For lighter exposure, such as occasional splashes or condensation, <strong>water-resistant labels<\/strong> are often enough.<br><br>Use the <a href=\"#h-waterproof-vs-water-resistant-labels-what-s-the-difference\">water-resistant vs. waterproof section above<\/a> to get a side-by-side comparison or explore more in <a href=\"\/blog\/waterproof-vs-water-resistant-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">this article that discusses the differences<\/a>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775864963084\"><strong class=\"schema-faq-question\"><strong>What labels work best for candles?<\/strong><\/strong> <p class=\"schema-faq-answer\">Candle labels need to handle <strong>heat, oils (like fragrance oils), and frequent handling<\/strong>. <a href=\"\/custom-printing\/labels\/material\/film-labels\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Durable<\/strong> <strong>film labels<\/strong><\/a> are usually the best choice because they resist smudging and maintain their appearance over time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775865069840\"><strong class=\"schema-faq-question\">Why are my labels smearing or peeling?<\/strong> <p class=\"schema-faq-answer\">Smearing or peeling usually comes down to one of three issues:<br>     1) The <strong>material isn\u2019t designed for your environment<\/strong> (moisture, oils, or handling)<br>     2) The <strong>printer and label type don\u2019t match<\/strong><br>     3) The <strong>ink isn\u2019t bonding properly to the surface<\/strong><br>Even a durable label material can fail if the print doesn\u2019t hold up.<br><br>Learn more in the <a href=\"#h-print-durability-is-part-of-label-durability\">printing and durability section above<\/a>.<br>Or read our full guide to <a href=\"\/blog\/what-kind-of-printer-do-i-need-for-printing-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">choosing the right printer for labels<\/a>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775867088013\"><strong class=\"schema-faq-question\">What labels work best for bottles or refrigerated products?<\/strong> <p class=\"schema-faq-answer\">Labels for bottles or refrigerated products need to handle moisture, condensation, and temperature changes. In these conditions, standard paper labels can absorb moisture and start to peel, wrinkle, or smear.<br><br>For best results, use <strong>water-resistant or waterproof film labels<\/strong>. These materials are designed to repel moisture and maintain adhesion, even in cold or damp environments like refrigerators, coolers, or ice buckets. They also help keep your print clear and readable over time. If your products will be frequently handled or exposed to heavy condensation, choosing a <strong><a href=\"\/custom-printing\/labels\/material\/waterproof-labels\" target=\"_blank\" rel=\"noreferrer noopener\">custom-printed waterproof film label<\/a><\/strong> will give you the most reliable performance.<br><\/p> <\/div> <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"1365\" data-public-id=\"web\/blog\/2026-05 Blog-durable-label-materials-guide_Article_0008_3000x1600\/2026-05 Blog-durable-label-materials-guide_Article_0008_3000x1600.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjEzNjUiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Assorted packaged foods with durable film labels arranged for everyday use, showing labels made to withstand real-world handling and storage conditions.\" class=\"wp-post-28615 wp-image-28977\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1778284128\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 1365\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-durability-isn-t-about-extreme-conditions-it-s-about-real-life\">Durability isn\u2019t about extreme conditions, it\u2019s about real life<\/h2>\n\n\n\n<p>I didn\u2019t start out thinking about durability this way. Or really at all, unfortunately. I was just trying to make my products look good. But once I started selling more\u2014packing orders, traveling to events, watching customers handle everything\u2014sometimes in horror when hands were sticky\u2014that&#8217;s when durability really clicked for me.<\/p>\n\n\n\n<p>When I talk about durability, I\u2019m not talking about ancient labels carved from bone (<a href=\"\/blog\/history-of-labels-when-were-stickers-invented\/\" target=\"_blank\" rel=\"noreferrer noopener\">yes, that\u2019s really part of label history<\/a>). I\u2019m also not talking about labels that can survive being lost at sea. Those exist\u2014we sell them\u2014and they\u2019re impressive. But most products don\u2019t need that level of performance. What matters is what your labels actually go through. Being picked up, handled, packed, stored, and used in real life. That\u2019s where durability starts to matter. Once you start thinking about it that way, the decision gets a lot easier. You\u2019re not chasing the \u201cstrongest\u201d label\u2014you\u2019re choosing the right material for your product\u2019s environment, whether that\u2019s a busy market table, a refrigerated shelf, or someone\u2019s daily routine.<\/p>\n\n\n\n<p>Understanding different durable features and choosing for real life is where everything starts to stick. A simple way to get started is to browse labels based on how your products are used.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--6\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/category\/usage\/all\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Blank Labels by Use<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--7\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/custom-printing\/labels\/usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Custom Labels by Use<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to choose durable label materials for products that face moisture, oils, handling, refrigeration, and everyday wear.<\/p>\n","protected":false},"author":35,"featured_media":28968,"parent":28493,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"class_list":["post-28615","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Durable Label Materials: How to Choose Labels That Last<\/title>\n<meta name=\"description\" content=\"Learn how to choose durable label materials for products that face moisture, oils, handling, refrigeration, and everyday wear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Labels Keep Smearing, Peeling, or Wearing Out\" \/>\n<meta property=\"og:description\" content=\"Moisture, oils, refrigeration, shipping, and handling all affect your labels. 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In general, custom-printed labels are often more durable than DIY printed ones because they usually include additional protective coatings. <br><br>Learn how different materials compare in the <a href=\"#h-understanding-durable-label-materials-and-features\" type=\"internal\" id=\"#h-understanding-durable-label-materials-and-features\">durable label materials and features section above<\/a>.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775863693802","position":2,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775863693802","name":"Do I need waterproof labels?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You only need waterproof labels if your product will be fully submerged in water or exposed to <strong>constant or heavy moisture<\/strong>. For example, products kept in showers, coolers, or refrigerators. For lighter exposure, such as occasional splashes or condensation, <strong>water-resistant labels<\/strong> are often enough.<br><br>Use the <a href=\"#h-waterproof-vs-water-resistant-labels-what-s-the-difference\">water-resistant vs. waterproof section above<\/a> to get a side-by-side comparison or explore more in <a href=\"\/blog\/waterproof-vs-water-resistant-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">this article that discusses the differences<\/a>.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775864963084","position":3,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775864963084","name":"What labels work best for candles?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Candle labels need to handle <strong>heat, oils (like fragrance oils), and frequent handling<\/strong>. <a href=\"\/custom-printing\/labels\/material\/film-labels\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Durable<\/strong> <strong>film labels<\/strong><\/a> are usually the best choice because they resist smudging and maintain their appearance over time.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775865069840","position":4,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775865069840","name":"Why are my labels smearing or peeling?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Smearing or peeling usually comes down to one of three issues:<br>     1) The <strong>material isn\u2019t designed for your environment<\/strong> (moisture, oils, or handling)<br>     2) The <strong>printer and label type don\u2019t match<\/strong><br>     3) The <strong>ink isn\u2019t bonding properly to the surface<\/strong><br>Even a durable label material can fail if the print doesn\u2019t hold up.<br><br>Learn more in the <a href=\"#h-print-durability-is-part-of-label-durability\">printing and durability section above<\/a>.<br>Or read our full guide to <a href=\"\/blog\/what-kind-of-printer-do-i-need-for-printing-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">choosing the right printer for labels<\/a>.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775867088013","position":5,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/durable-label-materials-guide\/#faq-question-1775867088013","name":"What labels work best for bottles or refrigerated products?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Labels for bottles or refrigerated products need to handle moisture, condensation, and temperature changes. In these conditions, standard paper labels can absorb moisture and start to peel, wrinkle, or smear.<br><br>For best results, use <strong>water-resistant or waterproof film labels<\/strong>. These materials are designed to repel moisture and maintain adhesion, even in cold or damp environments like refrigerators, coolers, or ice buckets. They also help keep your print clear and readable over time. If your products will be frequently handled or exposed to heavy condensation, choosing a <strong><a href=\"\/custom-printing\/labels\/material\/waterproof-labels\" target=\"_blank\" rel=\"noreferrer noopener\">custom-printed waterproof film label<\/a><\/strong> will give you the most reliable performance.<br>","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/28615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/comments?post=28615"}],"version-history":[{"count":121,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/28615\/revisions"}],"predecessor-version":[{"id":29025,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/28615\/revisions\/29025"}],"up":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/28493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/media\/28968"}],"wp:attachment":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/media?parent=28615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}