{"id":27929,"date":"2026-02-10T18:07:42","date_gmt":"2026-02-11T02:07:42","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?page_id=27929"},"modified":"2026-04-15T11:43:55","modified_gmt":"2026-04-15T18:43:55","slug":"small-business-starter-kit","status":"publish","type":"page","link":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/","title":{"rendered":"Small Business Starter Kit: How to Make a Smart Start"},"content":{"rendered":"<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Written by<\/p><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.avery.com\/blog\/author\/jmrgich\/\" target=\"_self\">JoJo Mrgich<\/a><\/p><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-don-t-need-everything-right-now-just-the-right-things\">You don&#8217;t need everything right now, just the right things <\/h2>\n\n\n\n<p>Starting a small business from home feels exciting, fulfilling, bold, adventurous&#8230;and maybe also overwhelming, scary, nerve-wracking\u2014fellow overthinkers, did I get them all? If starting your new business feels like a lot, it&#8217;s okay, because honestly it&#8217;s a big step. You&#8217;re putting yourself and your ideas out there in the real world. That takes courage. But the setup? That just takes the right tools. In this article, I&#8217;m going to show you smart choices for your SMB starter kit that make it easier to make your ideas real.<\/p>\n\n\n\n<p>From someone who&#8217;s been there, trust that you don&#8217;t have to do everything now, or do it perfectly the first time. In fact, I encourage you to bookmark this article so you can get the hardest part out of the way (just starting) and come back for marketing tools you can grow into.<\/p>\n\n\n\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-s-in-this-smb-starter-kit-guide\">What&#8217;s in this SMB starter kit guide<\/h2>\n\n\n\n<p>Here\u2019s a quick overview of what you\u2019ll find in this guide\u2014how to choose the core pieces most small businesses actually need, especially if you&#8217;re selling physical products.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-table-of-contents\">Table of contents<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-before-you-buy-anything-for-your-smb-starter-kit\">Before you buy anything<\/a><\/li>\n\n\n\n<li><a href=\"#h-the-essentials-in-your-small-business-starter-kit\">The essentials for your kit<\/a><\/li>\n\n\n\n<li><a href=\"#h-shipping-and-vending-tools-in-your-smb-starter-kit\">Shipping and vending tools<\/a><\/li>\n\n\n\n<li><a href=\"#h-branding-extras-that-complete-your-small-business-starter-kit\">Branding extras for your kit<\/a><\/li>\n\n\n\n<li><a href=\"#h-common-mistakes-when-building-your-kit-and-how-to-avoid-them\">Common SMB kit mistakes<\/a><\/li>\n\n\n\n<li><a href=\"#h-your-smb-starter-kit-checklist-start-simple-grow-smart\">SMB starter kit checklist<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-1-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading\" id=\"h-starter-kit-tools-at-a-glance\">Starter kit tools at a glance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-product-labels-your-non-negotiable-first-step\">Product labels<\/a><\/li>\n\n\n\n<li><a href=\"#h-shipping-labels-choose-the-right-one-for-the-job\">Shipping labels<\/a><\/li>\n\n\n\n<li><a href=\"#h-business-cards-your-simplest-lead-generation-tool\">Business cards<\/a><\/li>\n\n\n\n<li><a href=\"#h-stickers-flexible-branding-that-works-overtime\">Branded stickers<\/a><\/li>\n\n\n\n<li><a href=\"#h-thank-you-cards-small-touch-strong-loyalty\">Thank-you cards<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-before-you-buy-anything-for-your-smb-starter-kit\">Before you buy anything for your SMB starter kit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-you-selling-and-how\">What are you selling \u2014 and how?<\/h3>\n\n\n\n<p>If you&#8217;re thinking about starting a small business from home, you likely already have an idea of what you&#8217;d like to sell. Maybe you&#8217;ve been making handcrafted candles your friends and family can&#8217;t get enough of. Or you&#8217;re finishing up courses for your realtor license. Perhaps you&#8217;re thinking of turning an extra room or property into a short-term rental space. All of these small business ideas work better if you take some time to make a plan before spending money on things like labels and packaging or marketing materials.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h4 class=\"wp-block-heading\" id=\"h-goods-physical-or-digital\">Goods: physical or digital<\/h4>\n\n\n\n<p>If you\u2019re selling products, you\u2019ll usually start in one of two places: <strong>online marketplaces<\/strong> or <strong>in-person markets.<\/strong><\/p>\n\n\n\n<p><strong>Where do you sell?<\/strong><br>Platforms like Etsy or Shopify make it easy to list physical or digital goods. Local craft fairs and vendor events are another common starting point.<\/p>\n\n\n\n<p><strong>Why sell there?<\/strong><br>Because that\u2019s where buyers already go. Shoppers visit Etsy looking for handmade goods. They attend markets expecting to discover small businesses. You\u2019re stepping into built-in traffic instead of trying to create it from scratch.<\/p>\n\n\n\n<p><strong>What should you keep in mind?<\/strong><br>Online platforms charge listing or transaction fees. When I first sold online, those fees caught me off guard. In-person events also come with costs \u2014 table fees, booth setup, and payment processing. Even a simple setup requires planning.<\/p>\n\n\n\n<p>You don\u2019t need to master everything yet. You just need to understand the environment you\u2019re entering.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h4 class=\"wp-block-heading\" id=\"h-services-in-person-or-remote\">Services: in person or remote<\/h4>\n\n\n\n<p>If you\u2019re offering services, your starting point looks different.<\/p>\n\n\n\n<p><strong>Where do you sell?<\/strong><br>Service providers often rely on search-driven platforms like Google Business Profile, Yelp, Angi, or industry-specific directories. Many also operate through their own website.<\/p>\n\n\n\n<p><strong>Why sell there?<\/strong><br>Because services depend on visibility and credibility. Clients search for providers near them or in their niche. Being searchable \u2014 and verifiable \u2014 builds trust before someone ever contacts you.<\/p>\n\n\n\n<p><strong>What should you keep in mind?<\/strong><br>Secure your domain name early. Even if you\u2019re not ready to build a full website, buying <strong>YourBusinessName.com<\/strong> protects your brand long-term. A Google Business Profile is especially important for in-person services, helping you show up in local \u201cnear me\u201d searches.<\/p>\n\n\n\n<p>You don\u2019t need a polished website on day one. But you do need to be findable, consistent, and credible.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-choose-your-business-name-and-logo\">Choose your business name and logo<\/h3>\n\n\n\n<p>When you&#8217;ve answered these important questions, then you&#8217;re ready to move on to choosing a business name. A logo is also an important thing to think about before you start filling out your small business starter kit. If you don&#8217;t have a logo for your business yet, take a beat to read about logo design tips and how to make yours more effective.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Expert tip:<\/strong> Before you lock in a business name, do a quick search online. It&#8217;s a quick and easy way to check for an existing business. The name you choose should be unique and easily identifiable. What&#8217;s more, there are some easy-to-spot red flags that should nudge you towards reconsidering your business name if you see them in search.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You see the exact same name in the same industry.<\/li>\n\n\n\n<li>You see a similar name that would be easy to confuse.<\/li>\n\n\n\n<li>There&#8217;s a major corporation already using the name (regardless of industry).<\/li>\n\n\n\n<li>Your business name is already taken on social platforms.<\/li>\n<\/ul>\n\n\n\n<p>These are all indicators that you could struggle with brand identification down the road. You never want to confuse potential customers with a case of mistaken identity, or worse face legal action for using someone else&#8217;s name. <\/p>\n\n\n\n<p>If nothing comes up in search, the next step is to look up the name you want in your state business registry. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"uuRGWRQxxe\"><a href=\"https:\/\/www.avery.com\/blog\/how-to-design-a-logo-for-your-business\/\">How to Design a Logo for Your Business: A Beginner&#8217;s Guide<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Design a Logo for Your Business: A Beginner&#8217;s Guide&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/how-to-design-a-logo-for-your-business\/embed\/#?secret=Sji12OD9SZ#?secret=uuRGWRQxxe\" data-secret=\"uuRGWRQxxe\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img width=\"2560\" height=\"1536\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0001_3000x1800\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0001_3000x1800.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjE1MzYiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Coordinated small business branding with coffee packaging, labels, stickers, and a takeaway cup on display.\" class=\"wp-post-27929 wp-image-28453\" style=\"width:750px\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062241\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 1536\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">A great example of labels and packaging designed to work together from the start.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-basic-branding-decisions\">Make basic branding decisions <\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p>Here&#8217;s what I learned: your branding basics should come <em>before <\/em>you buy anything to fill out your small business branding kit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Before you order business cards, design packaging, or print a single label, pause. No really, give yourself permission to fully pause and take a step back. Not only have I witnessed so many friends starting side hustles overspend up front, but I&#8217;ve definitely made this mistake myself.<\/p>\n\n\n\n<p>Oh boy, did I make this mistake. When I started, I rushed straight into buying things because it felt like it made my business real. I chose my favorite color (dark teal green), sketched a logo, and started ordering materials before I had a clear brand foundation. The result? Nothing matched. The dark color bled. Some pieces were hard to read. Most of it had to be replaced.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-start-with-these-3-branding-basics\">Start with these 3 branding basics<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"padding-top:0.25rem;padding-bottom:0.25rem\">A defined color palette<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"padding-top:0.25rem;padding-bottom:0.25rem\">A simple, scalable logo or wordmark<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"padding-top:0.25rem;padding-bottom:0.25rem\">Clarity on where your branding will show up first<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Your color palette should include more than one shade.<\/strong> Dark, light, and accent options give you flexibility for printing, websites, and social graphics. <a href=\"https:\/\/color.adobe.com\/create\/color-wheel\" target=\"_blank\" rel=\"noreferrer noopener\">Free tools like Adobe Color<sup>\u00ae<\/sup><\/a> can help you build a coordinated palette in minutes.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Your logo does not need to be elaborate.<\/strong> In fact, simpler is better. A clean wordmark in a readable font is often stronger than an overcomplicated graphic. It will scale better across labels, cards, signage, and digital spaces.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>And finally, decide where branding matters most right now<\/strong>. For many small businesses, that\u2019s packaging, your website header, and core marketing materials. You do not need branded mugs, T-shirts, or every possible printed piece on day one.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0002_3000x3000\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0002_3000x3000.jpg\" decoding=\"async\" data-id=\"28454\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Color palette swatches and labeled product showing coordinated brand colors for packaging.\" class=\"wp-post-27929 wp-image-28454\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062249\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">Start with a clear color palette.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0003_3000x3000\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0003_3000x3000.jpg\" decoding=\"async\" data-id=\"28455\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Bottle with a simple circular logo label demonstrating a clean, scalable brand mark.\" class=\"wp-post-27929 wp-image-28455\" style=\"object-fit:cover\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062255\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">Keep your logo simple and scalable.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0004_3000x3000\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0004_3000x3000.jpg\" decoding=\"async\" data-id=\"28456\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Branded labels, stickers, and printed materials showing consistent design across different uses.\" class=\"wp-post-27929 wp-image-28456\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062263\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">Plan where your branding will show up.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Trust me, when your foundation is solid, everything else becomes easier. You make faster design decisions. Your materials look cohesive. And you avoid wasting money on items you\u2019ll have to redo. <\/p>\n\n\n\n<p>Now let\u2019s look at the specific marketing materials most small businesses consider first\u2014with a clear roadmap to help you prioritize. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-essentials-in-your-small-business-starter-kit\">The essentials in your small business starter kit<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-product-labels-your-non-negotiable-first-step\">Product labels \u2014 your non-negotiable first step<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Clear labels remove friction. And friction slows sales.<\/p>\n<\/blockquote>\n\n\n\n<p>If you\u2019re selling physical things, product labels are not optional. Now, they might be sticky labels for product containers, or they could be tags for soft goods, but either way, customers need to know what they&#8217;re buying. The most important role labels play is sharing the details that affect how the customer will use your product, for example, ingredients, sizing, or care instructions. If you&#8217;re selling in person, product labels are also the best place to share the item name and price.<\/p>\n\n\n\n<p>But labels aren&#8217;t just for customers. They\u2019re for you too. Think about it: when you&#8217;re organizing your home or office, what do you do? You sort items and store them in labeled containers. Product labels help you organize at an operational level by sorting and identifying your inventory. Here&#8217;s a real-world example. When I started selling handmade headpieces, instead of giving every style a unique name, I grouped products by type. All antler headbands were one category. All fascinator headpieces were another. It helped me stay organized by keeping pricing simple and inventory tracking manageable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-label-your-products-the-right-way\">How to label your products the right way<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You don\u2019t need a complicated system. You need one that\u2019s clear, consistent, and easy to manage as you grow.<\/p>\n<\/blockquote>\n\n\n\n<p>If you&#8217;re wondering <strong>how to make custom labels for your products<\/strong>, start by deciding what information every item needs before you design anything. Then choose the right material. Paper labels work well for dry goods. Waterproof or oil-resistant labels are better for candles, bath and body items, or anything exposed to moisture and ingredients. It might be easier to label accessories and soft goods like clothing with <a href=\"\/category\/products\/cards\/all-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\">customizable tags<\/a>. If you\u2019re just getting started, <a href=\"\/category\/usage\/all\/\" target=\"_blank\" rel=\"noreferrer noopener\">blank printable sheet labels<\/a> are often the simplest place to begin\u2014you can test shapes and sizes without committing to a large order, and just make sure the sheets <a href=\"\/blog\/what-kind-of-printer-do-i-need-for-printing-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">match your printer type<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-palette-color-2-border-color has-palette-color-8-background-color has-background is-layout-constrained wp-container-core-group-is-layout-c385debf wp-block-group-is-layout-constrained\" style=\"border-width:4px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h4 class=\"wp-block-heading\" id=\"h-where-to-buy-blank-labels\">Where to buy blank labels<\/h4>\n\n\n\n<p>If you\u2019re looking for where to buy blank labels for product packaging, start with printable label sheets. They\u2019re the most flexible option, typically available for both inkjet and laser printers, and are ideal for testing designs or creating small batches. Some materials are designed for one printer type only, so be sure to choose the right option before printing. You can also find packaged blank labels in standard sizes for quick projects, or explore blank roll labels if you\u2019re working with specific printers and larger quantities.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/blank\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Blank Sheet Labels<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/products\/labels\/usage\/all-labels\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Packaged Blank Labels<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/blank\/rolls\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Blank Roll Labels<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img width=\"2560\" height=\"1536\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0005_3000x1800\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0005_3000x1800.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjE1MzYiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Hands applying a large custom label to a bottle with a colorful fruit design.\" class=\"wp-post-27929 wp-image-28458\" style=\"aspect-ratio:1.6677657905688767;width:750px\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062257\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 1536\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shipping-labels-choose-the-right-one-for-the-job\">Shipping labels \u2014 choose the right one for the job<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Your shipping label has one job: get your package where it\u2019s going.<\/p>\n<\/blockquote>\n\n\n\n<p>If you\u2019re selling online, every order requires a new shipping label. The address changes. The carrier may change. The service level may change. That\u2019s why shipping labels are almost always printed as orders come in\u2014not custom printed in advance. And if you&#8217;re learning <strong>how to ship orders from home<\/strong>, printing shipping labels as orders come in is the simplest way to stay organized.<\/p>\n\n\n\n<p>Whether you\u2019re printing your postage label at home or adding decorative branding to the box, keep in mind that shipping gets rough. You\u2019ve probably received a package wrapped in layers of clear tape just to protect the shipping label. Sure, it works, but it looks messy and cheap. Upgrading to more durable shipping labels can help your label stick, scan and survive the journey\u2014without wasting tape. <\/p>\n\n\n\n<p><a href=\"\/blank\/usage\/shipping-labels\" target=\"_blank\" rel=\"noreferrer noopener\">Printable blank shipping labels<\/a> made for home printers are an easy upgrade if you\u2019re fulfilling orders yourself. The same considerations should be applied when you&#8217;re using decorative labels for your shipping boxes. If they&#8217;re going to arrive scratched, torn, or just plain missing, why bother? Anything going on a shipping box or envelope should be the right kind of label to stand up to rough handling.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading\" id=\"h-postage-vs-decorative-shipping-labels\">Postage vs. decorative shipping labels<\/h4>\n\n\n\n<p>It\u2019s important to separate two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your official postage label<\/li>\n\n\n\n<li>Any decorative or branding labels you add to the box<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Your postage label is functional. It needs to scan cleanly, stay attached, and survive transit. Decorative stickers and branding elements are optional. They should never interfere with the shipping barcode. <\/p>\n\n\n\n<p>Most major carriers use a standard 4&#8243; x 6&#8243; shipping label format. That size is widely accepted and works across USPS, UPS, and FedEx. Full-sheet formats also exist for home printers, but whatever size you choose, make sure it matches your carrier\u2019s requirements.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-adhesive-matters-more-than-people-realize\">Adhesive matters more than people realize<\/h4>\n\n\n\n<p>Shipping carriers move fast. Packages slide, stack, get tossed into trucks, and sometimes sit in rain or snow. A weak adhesive can curl at the edges or lift during transit. A label with a strong sticking power, like Ultrahold<sup>\u00ae<\/sup> adhesive, helps ensure your shipping label stays firmly attached from drop-off to delivery.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-material-matters-too\">Material matters too<\/h4>\n\n\n\n<p>Standard paper labels work well for many domestic shipments. But if you\u2019re shipping during wet or snowy seasons\u2014or sending packages long distances or internationally\u2014consider a more durable or waterproof label material. It can prevent smudging, tearing, or damage that might affect scanning.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-business-cards-your-simplest-lead-generation-tool\">Business cards \u2014 your simplest lead-generation tool<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Business cards make follow-up easier, not immediate.<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"\/blog\/are-business-cards-still-relevant\/\" target=\"_blank\" rel=\"noreferrer noopener\">It\u2019s easy to question business cards in a digital-first world. I did.<\/a> Between QR codes, social media, and smartphones, they can feel unnecessary. But after years of selling in person at conventions and events, I changed my mind because real life is not predictable. Phones die. Wi-Fi fails. Signals drop. In busy spaces, people don\u2019t always want to stop and scan something or type in a handle. A business card keeps things moving.<\/p>\n\n\n\n<p>At high-traffic events, conversations happen fast. You don\u2019t always have time to explain everything you do. A quick exchange\u2014\u201cI love your work\u201d\u2014can turn into a real connection later if someone leaves with your card. Business cards are not about closing the deal in the moment. They\u2019re about creating a low-pressure bridge between an in-person interaction and a follow-up later\u2014when someone is home, relaxed, and actually ready to click.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-design-business-cards\">How to design business cards<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>If you\u2019re figuring out how to design business cards, start with clarity and layout. Your card should be easy to read, quick to understand, and designed with your audience in mind.<\/p>\n\n\n\n<p>Avery offers two easy ways to get started.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create your design using the <a href=\"\/software\/design-and-print\/business-card-maker\/\">free business c<\/a><a href=\"\/software\/design-and-print\/business-card-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a><a href=\"\/software\/design-and-print\/business-card-maker\/\">rd maker<\/a>, with options for blank or pre-designed templates.<\/li>\n\n\n\n<li><a href=\"\/templates\/designs\/cards\/business\" target=\"_blank\" rel=\"noreferrer noopener\">Browse business card templates by design<\/a> to find a style that fits your brand and gets you started faster.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color has-palette-color-8-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Ready to print your business card design?<\/strong> These resources can help you get it right the first time when you&#8217;re printing at home:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/blog\/how-to-print-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Print DIY Cards at Home<\/a><\/li>\n\n\n\n<li><a href=\"\/help\/article\/print-two-sided-print-both-sides-double-sided-printing\" target=\"_blank\" rel=\"noreferrer noopener\">Help Printing on Both Sides of Cards<\/a><\/li>\n<\/ul>\n\n\n\n<p>Or skip the printing and order custom-printed business cards. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/custom-printing\/cards\/business-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Custom Business Cards<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-what-to-include-on-a-modern-small-business-card\">What to include on a modern small business card<\/h4>\n\n\n\n<p>You don\u2019t need your full life story on a 3.5&#8243; x 2&#8243; rectangle. You need clarity. A modern small business card usually includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your business name<\/li>\n\n\n\n<li>A website or shop link<\/li>\n\n\n\n<li>One primary social account<\/li>\n\n\n\n<li>An optional QR code for easy access<\/li>\n<\/ul>\n\n\n\n<p>Business cards are not replacing digital tools. They support them. They make it easier for people to reconnect with you later\u2014without pressure.<\/p>\n\n\n\n<p>And there\u2019s something powerful about handing someone a physical card. It\u2019s tangible. It can be tucked into a pocket or bag. It gives people something to remember you by in a way that repeated scanning often doesn\u2019t. In a starter kit, business cards are less about tradition and more about momentum. They make it easier for people to find you again\u2014and that\u2019s what turns interest into growth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"e9RZKe8NHb\"><a href=\"https:\/\/www.avery.com\/blog\/create-qr-code-for-business-card\/\">How to Create a QR Code for a Business Card (Step-by-Step)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Create a QR Code for a Business Card (Step-by-Step)&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/create-qr-code-for-business-card\/embed\/#?secret=BnAuXpCdZG#?secret=e9RZKe8NHb\" data-secret=\"e9RZKe8NHb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-shipping-and-vending-tools-in-your-smb-starter-kit\">Shipping and vending tools in your SMB starter kit<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-do-i-need-to-print-shipping-labels-at-home\">Do I need to print shipping labels at home?<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Yes, if you plan to sell online, you will need to print shipping labels at home.<\/p>\n<\/blockquote>\n\n\n\n<p>It sounds obvious, but this is where many new small business owners get stuck. You can\u2019t rely on standing in line at the post office for every order. Your system has to work from wherever you&#8217;re working. <\/p>\n\n\n\n<p>You can use an inkjet or laser printer if you choose labels designed for that printer type. Many beginners start with what they already own. Just <a href=\"\/blog\/what-kind-of-printer-do-i-need-for-printing-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">make sure your label format matches your printer<\/a> and test before buying in bulk. If you ship consistently, you may eventually upgrade to a thermal printer. Thermal printers don\u2019t use ink or toner and are built specifically for labels. They\u2019re compact, efficient, and reduce reprints caused by low ink or fading barcodes. But you don\u2019t have to start there. Upgrade when your workflow demands it.<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-i-make-my-packaging-look-professional-on-a-small-budget\">How can I make my packaging look professional on a small budget?<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> If you want to look professional when shipping orders, consistency and clarity matter more than expensive materials.<\/p>\n<\/blockquote>\n\n\n\n<p>When it comes to shipping, you don\u2019t need custom printed boxes right away, if ever. There are so many ways to create branded packaging through labels, stickers, in-packing cards, and consistent color choices. In fact, many small businesses start by reusing clean boxes and packaging materials they already have. It keeps costs down and reduces waste. I\u2019ve received orders in repurposed shipping boxes with a simple note explaining the seller\u2019s sustainability efforts\u2014and honestly, it felt thoughtful, not cheap.<\/p>\n\n\n\n<p><strong>What matters is presentation.<\/strong> You can absolutely reuse packaging, as long as you make it look intentional. Remove or fully cover old shipping labels and barcodes so they don\u2019t interfere with scanning. A full-coverage block out label (<a href=\"\/blank\/material\/trueblock-matte-white-labels\" target=\"_blank\" rel=\"noreferrer noopener\">like one with TrueBlock<sup>\u00ae<\/sup> backing<\/a>) can completely hide previous markings and create a clean surface for your new shipping label. Consistency goes further than extravagance.<\/p>\n\n\n\n<p id=\"h-\">As your volume grows, you can invest in custom pouches, printed packaging elements, or branded tape. But in the beginning, focus on neatness, durability, and clarity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-palette-color-6-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-vendor-booth-essentials-for-first-time-sellers\">Vendor booth essentials for first-time sellers<\/h3>\n\n\n\n<p>Whether it\u2019s a farmer\u2019s market, craft fair, pop-up, or convention, your first setup doesn\u2019t need to be elaborate. It needs to be clear and approachable. First-time vendors often think they need a massive display or a custom-built booth on day one. You don\u2019t. To be perfectly honest, selling in person takes a lot more energy than most people realize, no matter what your setup is. Don&#8217;t waste your energy trying to &#8220;keep up with The Jones.&#8221; Instead, focus on the basics that remove friction and build trust so that your setup works for you and not against you.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Keep your goals simple. As you gain experience, you can refine your display layout, experiment with vertical space, test bundle pricing, or add lead capture strategies. <\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Look intentional.<\/li>\n\n\n\n<li>Be approachable.<\/li>\n\n\n\n<li>Make it easy to buy.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-do-i-actually-need-for-my-first-vendor-booth\">What do I actually need for my first vendor booth?<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>After more than ten years of vending in person, these are the things I wish I had in my small business starter kit my first time out.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Clear Signage<\/strong><\/summary>\n<p>People should understand what you sell within seconds. A simple sign with your business name and a short description is enough. You can upgrade design later, but clarity comes first.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Visible pricing<\/strong><\/summary>\n<p>No one likes guessing. Add price tags, small tent cards, or labeled product displays so customers don\u2019t have to ask. Removing that hesitation can noticeably increase sales.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Business cards or takeaways<\/strong><\/summary>\n<p>Not everyone will buy immediately. Give them a way to find you later. A clean, easy-to-read business card makes follow-up effortless.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>A name tag<\/strong><\/summary>\n<p>It sounds small, but it matters. When customers know your name, conversations feel more personal and professional.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Simple, consistent packaging<\/strong><\/summary>\n<p>A sticker, thank-you card, or branded tag turns even basic bags into something intentional. You don\u2019t need custom boxes \u2014 just consistency.<\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QYaJfKXijq\"><a href=\"https:\/\/www.avery.com\/blog\/name-tag-ideas\/\">Name Tag Ideas: 29 Free Designs to Boost Your Next Event<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Name Tag Ideas: 29 Free Designs to Boost Your Next Event&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/name-tag-ideas\/embed\/#?secret=LhglBO5SHc#?secret=QYaJfKXijq\" data-secret=\"QYaJfKXijq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-when-you-re-ready-to-expand\">When you&#8217;re ready to expand<\/h4>\n\n\n\n<p>When you\u2019re ready to go deeper into booth layout, pricing psychology, freebies, and repeat-sales strategies, visit these detailed guides just for vendors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/blog\/vendor-booth-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 Vendor Booth Ideas That Increased My Craft Sales<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/event-marketing-ideas-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Event Marketing Ideas for Small Business Owners<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-branding-extras-that-complete-your-small-business-starter-kit\">Branding extras that complete your small business starter kit<\/h2>\n\n\n\n<p>Once your basics are in place, these tools help you feel more cohesive and intentional. You don\u2019t need them on day one. However, they&#8217;re good to have in the back of your mind as you&#8217;re applying branding decisions to your product labels and business cards. By the time you&#8217;ve had some practice building out the basics for your small business starter kit, when you\u2019re ready to add these powerful tools it will go much smoother.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0006_3000x3000\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0006_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Sheet of printable DIY logo stickers with multiple designs, ready to be cut out by hand or with a cutting machine.\" class=\"wp-post-27929 wp-image-28460\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062261\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img width=\"2560\" height=\"2560\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0007_3000x3000\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0007_3000x3000.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Custom die-cut and individual kiss-cut logo stickers in different shapes and finishes placed on a pink background.\" class=\"wp-post-27929 wp-image-28461\" style=\"aspect-ratio:1;object-fit:cover\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062260\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stickers-flexible-branding-that-works-overtime\">Stickers \u2014 flexible branding that works overtime<\/h3>\n\n\n\n<p>After you get your basics in order, my top recommendation is to invest in branded stickers. They&#8217;re just one of the most versatile marketing tools you can have in your kit. A simple logo sticker instantly adds branding to packaging and shipping boxes. You can also hand them out at events to draw people to your booth, include them inside packages to delight customers when they open their orders. In fact, using them as freebies is where the magic happens. When your customers put your logo stickers on their laptops or water bottles\u2014your branding travels with them.<\/p>\n\n\n\n<p>You can start simple with logo stickers and expand later into promotional or seasonal designs. <\/p>\n\n\n\n<p>If you already have a logo file ready to go, turning your logo into custom die-cut stickers online takes just minutes. Upload your design, choose your size and finish, and place your order. It\u2019s one of the fastest ways to turn your branding into something your customers can hold in their hands.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/custom-printing\/stickers\/calculator\/die-cut-stickers\" target=\"_blank\" rel=\"noreferrer noopener\">Turn Your Logo into Stickers<\/a><\/div>\n<\/div>\n\n\n\n<p>If you\u2019re experimenting, <a href=\"\/blog\/printable-diy-stickers\/\" target=\"_blank\" rel=\"noreferrer noopener\">making DIY printable stickers<\/a> is an easy way to test ideas before committing to large runs.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-palette-color-6-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-thank-you-cards-small-touch-strong-loyalty\">Thank-you cards \u2014 small touch, strong loyalty<\/h3>\n\n\n\n<p>A branded thank-you postcard may seem simple, but it changes how customers experience your business. When someone opens a package and sees a short note of appreciation, it reminds them there\u2019s a real person behind the brand.<\/p>\n\n\n\n<p>In fact, a <em><a href=\"https:\/\/yonsei.elsevierpure.com\/en\/publications\/do-handwritten-notes-benefit-online-retailers-a-field-experiment\/\" target=\"_blank\" rel=\"noreferrer noopener\">field experiment published in the Journal of Interactive Marketing<\/a><\/em> found that including a handwritten note increased customer spending because it boosted perceptions of warmth.<\/p>\n\n\n\n<p>You don\u2019t need a long message. A short printed note with a handwritten signature is often enough. For an SMB starter kit, branded thank-you postcards are a low-cost way to build connection early\u2014and help turn first-time buyers into repeat customers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-palette-color-6-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-avery-blog wp-block-embed-avery-blog\" style=\"margin-top:var(--wp--preset--spacing--20);margin-right:0;margin-bottom:var(--wp--preset--spacing--20);margin-left:0\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BXBNBVdmia\"><a href=\"https:\/\/www.avery.com\/blog\/build-customer-loyalty-with-postcards\/\">5 Ways to Build Customer Loyalty with Business Postcards<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;5 Ways to Build Customer Loyalty with Business Postcards&#8221; &#8212; Avery Blog\" src=\"https:\/\/www.avery.com\/blog\/build-customer-loyalty-with-postcards\/embed\/#?secret=CeINoIwaTC#?secret=BXBNBVdmia\" data-secret=\"BXBNBVdmia\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-mistakes-when-building-your-kit-and-how-to-avoid-them\">Common mistakes when building your kit (and how to avoid them)<\/h2>\n\n\n\n<p>Starting a small business from home doesn\u2019t require perfection. But a few early missteps can make things harder than they need to be. When you&#8217;re setting up your SMB starter kit, avoiding these common mistakes makes starting smoother\u2014and far less stressful.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Buying everything at once<\/strong>. You don\u2019t need labels, stickers, custom packaging, inserts, and signage all at the same time. Start with what helps you make your first sale. Add polish later.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Overspending before validating demand.<\/strong> It&#8217;s tempting to jump into bulk inventory or custom packaging because it feels like momentum. But it&#8217;s better to try a few variations first, see what works, and grow from there.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Choosing the wrong materials.<\/strong> Not all labels are created equal. If you\u2019re selling products exposed to moisture, heat, or heavy handling, material and adhesive matter. Choosing correctly upfront prevents reprints and frustration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-palette-color-2-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:4px;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<p><strong>Underestimating shipping realities.<\/strong> Shipping gets rough. Labels can peel. Boxes get tossed. Planning your shipping setup early prevents expensive do-overs later.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-small-business-starter-kits\">Frequently asked questions about small business starter kits<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772670537120\"><strong class=\"schema-faq-question\">What tools do I need to start selling a product?<\/strong> <p class=\"schema-faq-answer\">The core tools most new sellers need are <strong>product labels, shipping labels, and business cards<\/strong>. Product labels help customers understand what they\u2019re buying, shipping labels ensure orders arrive correctly, and business cards make it easy for people to reconnect with your brand later. As your business grows, you can add extras like stickers, thank-you cards, or branded packaging.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772670680550\"><strong class=\"schema-faq-question\">How do I ship orders from home for a small business?<\/strong> <p class=\"schema-faq-answer\">Most small businesses ship orders from home by <strong>printing shipping labels through an online store or shipping platform<\/strong>. You can use a regular inkjet or laser printer with printable shipping labels, or upgrade to a thermal label printer if you ship frequently. The key is setting up a simple system so you can pack orders, print labels, and send packages without leaving your workspace.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772671083779\"><strong class=\"schema-faq-question\">What size labels should I use for shipping packages?<\/strong> <p class=\"schema-faq-answer\">The standard shipping label size is <strong>4&#8243; \u00d7 6&#8243;<\/strong>, which is accepted by USPS, UPS, and FedEx.<br>This format prints cleanly on sheet labels or thermal label rolls and ensures barcodes scan correctly during transit.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772671400574\"><strong class=\"schema-faq-question\">What\u2019s the best label printer for a small business shipping setup?<\/strong> <p class=\"schema-faq-answer\">The best label printer for a small business depends on how often you ship orders.<br>Many beginners print labels with a standard inkjet or laser printer, while higher-volume sellers often switch to thermal label printers because they print quickly and don\u2019t require ink.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772671116641\"><strong class=\"schema-faq-question\">Where can I buy shipping labels for a small business?<\/strong> <p class=\"schema-faq-answer\">Shipping labels can be purchased from office supply retailers or online stores that sell printable label sheets. Many sellers start with labels designed for home printers and later buy labels in bulk as their shipping volume grows.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772670733754\"><strong class=\"schema-faq-question\">Should I include thank-you cards in customer orders?<\/strong> <p class=\"schema-faq-answer\">Yes. Including a thank-you card in customer orders is a simple way to build stronger relationships with buyers. A short note of appreciation adds a personal touch and can encourage repeat purchases or future engagement with your brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772670814576\"><strong class=\"schema-faq-question\">Are business cards still useful for small businesses?<\/strong> <p class=\"schema-faq-answer\">Yes, business cards are still useful for small businesses, especially when selling in person. They give customers an easy way to reconnect with your brand later without needing to search online or remember a social handle.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-smb-starter-kit-checklist-start-simple-grow-smart\">Your SMB starter kit checklist: start simple, grow smart<\/h2>\n\n\n\n<p>Starting a small business from home is exciting and bold\u2014but it can also feel overwhelming. The good news is you don\u2019t need custom everything or a complicated setup. Just a few simple, easy-to-customize tools can help you sell clearly and confidently right from the jump. Everything else can grow with you, and growth works best in stages. Start simple. Build consistency. Add polish when you\u2019re ready.<\/p>\n\n\n\n<p>Here\u2019s the distilled SMB starter kit checklist:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Essentials<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product labels<\/li>\n\n\n\n<li>Shipping labels<\/li>\n\n\n\n<li>Business cards<\/li>\n<\/ul>\n\n\n\n<p><strong>Shipping and vending<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home printer<\/li>\n\n\n\n<li>Shipping supplies<\/li>\n\n\n\n<li>Event signage (if applicable)<\/li>\n<\/ul>\n\n\n\n<p><strong>Branding extras<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded stickers<\/li>\n\n\n\n<li>Thank-you inserts<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image alignwide size-large\"><img width=\"2560\" height=\"1536\" data-public-id=\"web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0008_3000x1800\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article_0008_3000x1800.jpg\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjE1MzYiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Small business starter kit infographic showing labeled items including product labels, shipping labels, business cards, stickers, thank-you inserts, and shipping supplies.\" class=\"wp-post-27929 wp-image-28462\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1775062249\" data-seo=\"1\" data-responsive=\"1\" data-size=\"2560 1536\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><figcaption class=\"wp-element-caption\">A simple starter kit to help you build your small business branding and shipping setup.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>If you\u2019re ready to take one simple step today, start with your business card. <\/strong>It\u2019s low-risk, flexible, and not tied to product inventory\u2014making it one of the easiest places to begin. Browse designs, choose one that feels like your brand, and make it real.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/templates\/designs\/cards\/business\" target=\"_blank\" rel=\"noreferrer noopener\">Browse Business Card Designs<\/a><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/Avery\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/avery\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@averyproducts\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-pinterest  wp-block-social-link\"><a href=\"https:\/\/www.pinterest.com\/avery\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.289,2C6.617,2,3.606,5.648,3.606,9.622c0,1.846,1.025,4.146,2.666,4.878c0.25,0.111,0.381,0.063,0.439-0.169 c0.044-0.175,0.267-1.029,0.365-1.428c0.032-0.128,0.017-0.237-0.091-0.362C6.445,11.911,6.01,10.75,6.01,9.668 c0-2.777,2.194-5.464,5.933-5.464c3.23,0,5.49,2.108,5.49,5.122c0,3.407-1.794,5.768-4.13,5.768c-1.291,0-2.257-1.021-1.948-2.277 c0.372-1.495,1.089-3.112,1.089-4.191c0-0.967-0.542-1.775-1.663-1.775c-1.319,0-2.379,1.309-2.379,3.059 c0,1.115,0.394,1.869,0.394,1.869s-1.302,5.279-1.54,6.261c-0.405,1.666,0.053,4.368,0.094,4.604 c0.021,0.126,0.167,0.169,0.25,0.063c0.129-0.165,1.699-2.419,2.142-4.051c0.158-0.59,0.817-2.995,0.817-2.995 c0.43,0.784,1.681,1.446,3.013,1.446c3.963,0,6.822-3.494,6.822-7.833C20.394,5.112,16.849,2,12.289,2\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Pinterest<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/avery-products-corporation\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Feeling overwhelmed about starting a business? This small business starter kit covers the essential tools you need to label, ship, and start selling.<\/p>\n","protected":false},"author":35,"featured_media":28468,"parent":28493,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"class_list":["post-27929","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small Business Starter Kit: What You Need to Start Selling<\/title>\n<meta name=\"description\" content=\"A practical guide to creating a small business starter kit. Get help figuring out the essential tools to label, ship, and start selling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting a Small Business? Here\u2019s the Only Starter Kit You Need\" \/>\n<meta property=\"og:description\" content=\"Starting a small business from home can feel overwhelming. This practical starter kit breaks down the essential tools you actually need\u2014product labels, shipping supplies, business cards, and more\u2014so you can stop overthinking and start selling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T18:43:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1775062252\/web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/\"},\"author\":{\"name\":\"JoJo Mrgich\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/60111d0a4334024b3d517c895365dec9\"},\"headline\":\"Small Business Starter Kit: How to Make a Smart Start\",\"datePublished\":\"2026-02-11T02:07:42+00:00\",\"dateModified\":\"2026-04-15T18:43:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/\"},\"wordCount\":4466,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1775062252\\\/web\\\/blog\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA\",\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/\",\"name\":\"Small Business Starter Kit: What You Need to Start Selling\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1775062252\\\/web\\\/blog\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA\",\"datePublished\":\"2026-02-11T02:07:42+00:00\",\"dateModified\":\"2026-04-15T18:43:55+00:00\",\"description\":\"A practical guide to creating a small business starter kit. Get help figuring out the essential tools to label, ship, and start selling.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670537120\"},{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670680550\"},{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671083779\"},{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671400574\"},{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671116641\"},{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670733754\"},{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670814576\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1775062252\\\/web\\\/blog\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA\",\"contentUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_1195,c_scale\\\/f_auto,q_auto\\\/v1775062252\\\/web\\\/blog\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\\\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA\",\"width\":2560,\"height\":1195,\"caption\":\"Small business owner writing product notes at a desk with packaging supplies and custom labels spread out.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In-Depth Guides\",\"item\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Small Business Starter Kit: How to Make a Smart Start\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/\",\"name\":\"Avery Blog\",\"description\":\"Tips, Tutorials &amp; Ideas for Makers and Organizers\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\",\"name\":\"Avery Products\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/f_auto,q_auto\\\/v1753475539\\\/cropped-avery-logo-white-rgb-square-1\\\/cropped-avery-logo-white-rgb-square-1.png?_i=AA\",\"contentUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/f_auto,q_auto\\\/v1753475539\\\/cropped-avery-logo-white-rgb-square-1\\\/cropped-avery-logo-white-rgb-square-1.png?_i=AA\",\"width\":512,\"height\":512,\"caption\":\"Avery Products\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/facebook.com\\\/avery\",\"https:\\\/\\\/x.com\\\/Averyproducts\",\"http:\\\/\\\/instagram.com\\\/avery\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/avery-products-corporation\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/avery\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCg3Y4MPb-uK94D0iEc2u1_A\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/60111d0a4334024b3d517c895365dec9\",\"name\":\"JoJo Mrgich\",\"description\":\"JoAnn \u201cJoJo\u201d Mrgich is a self-proclaimed label nerd with a passion for creativity, organization, and caring about the little things. As a writer for Avery, she shares practical advice for small business owners, crafters, and creatives. Her work focuses on smart organization, branded packaging, and marketing materials that make an impact. She believes that obsessing over the details isn\u2019t just about preference\u2014it\u2019s what makes a project feel personal and helps people connect. When she\u2019s not writing, she\u2019s running her small business making fantasy headpieces, reorganizing her workspace (again), or deep-diving into fandoms and fun facts. Connect with her on LinkedIn for tips on organizing, branding, and small biz marketing\u2014or to debate the true story behind those T-Rex arms. It\u2019s her Roman Empire.\",\"sameAs\":[\"https:\\\/\\\/avery.com\\\/blog\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joann-mrgich-532546162\\\/\"],\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/author\\\/jmrgich\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670537120\",\"position\":1,\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670537120\",\"name\":\"What tools do I need to start selling a product?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The core tools most new sellers need are <strong>product labels, shipping labels, and business cards<\\\/strong>. Product labels help customers understand what they\u2019re buying, shipping labels ensure orders arrive correctly, and business cards make it easy for people to reconnect with your brand later. As your business grows, you can add extras like stickers, thank-you cards, or branded packaging.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670680550\",\"position\":2,\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670680550\",\"name\":\"How do I ship orders from home for a small business?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most small businesses ship orders from home by <strong>printing shipping labels through an online store or shipping platform<\\\/strong>. You can use a regular inkjet or laser printer with printable shipping labels, or upgrade to a thermal label printer if you ship frequently. The key is setting up a simple system so you can pack orders, print labels, and send packages without leaving your workspace.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671083779\",\"position\":3,\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671083779\",\"name\":\"What size labels should I use for shipping packages?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The standard shipping label size is <strong>4\\\" \u00d7 6\\\"<\\\/strong>, which is accepted by USPS, UPS, and FedEx.<br>This format prints cleanly on sheet labels or thermal label rolls and ensures barcodes scan correctly during transit.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671400574\",\"position\":4,\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671400574\",\"name\":\"What\u2019s the best label printer for a small business shipping setup?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The best label printer for a small business depends on how often you ship orders.<br>Many beginners print labels with a standard inkjet or laser printer, while higher-volume sellers often switch to thermal label printers because they print quickly and don\u2019t require ink.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671116641\",\"position\":5,\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772671116641\",\"name\":\"Where can I buy shipping labels for a small business?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Shipping labels can be purchased from office supply retailers or online stores that sell printable label sheets. Many sellers start with labels designed for home printers and later buy labels in bulk as their shipping volume grows.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670733754\",\"position\":6,\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670733754\",\"name\":\"Should I include thank-you cards in customer orders?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Including a thank-you card in customer orders is a simple way to build stronger relationships with buyers. A short note of appreciation adds a personal touch and can encourage repeat purchases or future engagement with your brand.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670814576\",\"position\":7,\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/in-depth-guides\\\/small-business-starter-kit\\\/#faq-question-1772670814576\",\"name\":\"Are business cards still useful for small businesses?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, business cards are still useful for small businesses, especially when selling in person. They give customers an easy way to reconnect with your brand later without needing to search online or remember a social handle.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Small Business Starter Kit: What You Need to Start Selling","description":"A practical guide to creating a small business starter kit. Get help figuring out the essential tools to label, ship, and start selling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/","og_locale":"en_US","og_type":"article","og_title":"Starting a Small Business? Here\u2019s the Only Starter Kit You Need","og_description":"Starting a small business from home can feel overwhelming. This practical starter kit breaks down the essential tools you actually need\u2014product labels, shipping supplies, business cards, and more\u2014so you can stop overthinking and start selling.","og_url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/","og_site_name":"Avery Blog","article_publisher":"http:\/\/facebook.com\/avery","article_modified_time":"2026-04-15T18:43:55+00:00","og_image":[{"width":2560,"height":1195,"url":"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1775062252\/web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#article","isPartOf":{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/"},"author":{"name":"JoJo Mrgich","@id":"https:\/\/www.avery.com\/blog\/#\/schema\/person\/60111d0a4334024b3d517c895365dec9"},"headline":"Small Business Starter Kit: How to Make a Smart Start","datePublished":"2026-02-11T02:07:42+00:00","dateModified":"2026-04-15T18:43:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/"},"wordCount":4466,"publisher":{"@id":"https:\/\/www.avery.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1775062252\/web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA","inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/","url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/","name":"Small Business Starter Kit: What You Need to Start Selling","isPartOf":{"@id":"https:\/\/www.avery.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#primaryimage"},"image":{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1775062252\/web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA","datePublished":"2026-02-11T02:07:42+00:00","dateModified":"2026-04-15T18:43:55+00:00","description":"A practical guide to creating a small business starter kit. Get help figuring out the essential tools to label, ship, and start selling.","breadcrumb":{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670537120"},{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670680550"},{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671083779"},{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671400574"},{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671116641"},{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670733754"},{"@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670814576"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#primaryimage","url":"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1775062252\/web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1775062252\/web\/blog\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400\/1672447296_2026-04 Blog-Small-Business-Starter-Kit_Article Banner_0000_3000x1400.jpg?_i=AA","width":2560,"height":1195,"caption":"Small business owner writing product notes at a desk with packaging supplies and custom labels spread out."},{"@type":"BreadcrumbList","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.avery.com\/blog\/"},{"@type":"ListItem","position":2,"name":"In-Depth Guides","item":"https:\/\/www.avery.com\/blog\/in-depth-guides\/"},{"@type":"ListItem","position":3,"name":"Small Business Starter Kit: How to Make a Smart Start"}]},{"@type":"WebSite","@id":"https:\/\/www.avery.com\/blog\/#website","url":"https:\/\/www.avery.com\/blog\/","name":"Avery Blog","description":"Tips, Tutorials &amp; Ideas for Makers and Organizers","publisher":{"@id":"https:\/\/www.avery.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.avery.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.avery.com\/blog\/#organization","name":"Avery Products","url":"https:\/\/www.avery.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.avery.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/f_auto,q_auto\/v1753475539\/cropped-avery-logo-white-rgb-square-1\/cropped-avery-logo-white-rgb-square-1.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/f_auto,q_auto\/v1753475539\/cropped-avery-logo-white-rgb-square-1\/cropped-avery-logo-white-rgb-square-1.png?_i=AA","width":512,"height":512,"caption":"Avery Products"},"image":{"@id":"https:\/\/www.avery.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/avery","https:\/\/x.com\/Averyproducts","http:\/\/instagram.com\/avery","https:\/\/www.linkedin.com\/company\/avery-products-corporation\/","https:\/\/www.pinterest.com\/avery","https:\/\/www.youtube.com\/channel\/UCg3Y4MPb-uK94D0iEc2u1_A"]},{"@type":"Person","@id":"https:\/\/www.avery.com\/blog\/#\/schema\/person\/60111d0a4334024b3d517c895365dec9","name":"JoJo Mrgich","description":"JoAnn \u201cJoJo\u201d Mrgich is a self-proclaimed label nerd with a passion for creativity, organization, and caring about the little things. As a writer for Avery, she shares practical advice for small business owners, crafters, and creatives. Her work focuses on smart organization, branded packaging, and marketing materials that make an impact. She believes that obsessing over the details isn\u2019t just about preference\u2014it\u2019s what makes a project feel personal and helps people connect. When she\u2019s not writing, she\u2019s running her small business making fantasy headpieces, reorganizing her workspace (again), or deep-diving into fandoms and fun facts. Connect with her on LinkedIn for tips on organizing, branding, and small biz marketing\u2014or to debate the true story behind those T-Rex arms. It\u2019s her Roman Empire.","sameAs":["https:\/\/avery.com\/blog\/","https:\/\/www.linkedin.com\/in\/joann-mrgich-532546162\/"],"url":"https:\/\/www.avery.com\/blog\/author\/jmrgich\/"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670537120","position":1,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670537120","name":"What tools do I need to start selling a product?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The core tools most new sellers need are <strong>product labels, shipping labels, and business cards<\/strong>. Product labels help customers understand what they\u2019re buying, shipping labels ensure orders arrive correctly, and business cards make it easy for people to reconnect with your brand later. As your business grows, you can add extras like stickers, thank-you cards, or branded packaging.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670680550","position":2,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670680550","name":"How do I ship orders from home for a small business?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Most small businesses ship orders from home by <strong>printing shipping labels through an online store or shipping platform<\/strong>. You can use a regular inkjet or laser printer with printable shipping labels, or upgrade to a thermal label printer if you ship frequently. The key is setting up a simple system so you can pack orders, print labels, and send packages without leaving your workspace.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671083779","position":3,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671083779","name":"What size labels should I use for shipping packages?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The standard shipping label size is <strong>4\" \u00d7 6\"<\/strong>, which is accepted by USPS, UPS, and FedEx.<br>This format prints cleanly on sheet labels or thermal label rolls and ensures barcodes scan correctly during transit.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671400574","position":4,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671400574","name":"What\u2019s the best label printer for a small business shipping setup?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The best label printer for a small business depends on how often you ship orders.<br>Many beginners print labels with a standard inkjet or laser printer, while higher-volume sellers often switch to thermal label printers because they print quickly and don\u2019t require ink.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671116641","position":5,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772671116641","name":"Where can I buy shipping labels for a small business?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Shipping labels can be purchased from office supply retailers or online stores that sell printable label sheets. Many sellers start with labels designed for home printers and later buy labels in bulk as their shipping volume grows.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670733754","position":6,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670733754","name":"Should I include thank-you cards in customer orders?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Including a thank-you card in customer orders is a simple way to build stronger relationships with buyers. A short note of appreciation adds a personal touch and can encourage repeat purchases or future engagement with your brand.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670814576","position":7,"url":"https:\/\/www.avery.com\/blog\/in-depth-guides\/small-business-starter-kit\/#faq-question-1772670814576","name":"Are business cards still useful for small businesses?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, business cards are still useful for small businesses, especially when selling in person. They give customers an easy way to reconnect with your brand later without needing to search online or remember a social handle.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/27929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/comments?post=27929"}],"version-history":[{"count":168,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/27929\/revisions"}],"predecessor-version":[{"id":28758,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/27929\/revisions\/28758"}],"up":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/pages\/28493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/media\/28468"}],"wp:attachment":[{"href":"https:\/\/www.avery.com\/blog\/wp-json\/wp\/v2\/media?parent=27929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}