The Psychology of Color

Colors can speak to consumers instantly. Ever get hungry when you see the color orange? Or feel calm when you see sky blue? Colors can affect people’s emotions and their perceptions of your brand and its personality.

Here are some common color perceptions to consider when designing your labels.

  • Red: Confident, Strong
  • Orange: Energetic, Youthful
  • Yellow: Happy, Friendly
  • Green: Health, Freshness
  • Blue: Calm, Trustworthy
  • Purple: Royal, Luxurious
  • Black: Powerful, Sophisticated
  • White: Pure, Minimalistic

The colors you choose for your brand and packaging play a part in influencing consumers’ purchasing decisions. Use colors that appeal to your target consumers, and you can grab their attention, increase brand awareness and create an emotional response.