How to Attract More Customers with Seasonal Packaging

When’s the best time to promote your products? All year round.

With seasonal labeling, you can attract more customers with a unique look and message on your products so they stand out from ordinary packaging—and your competitors.

Forest Leaves Candle Label

In addition to the holiday season, every season brings an opportunity for you to promote your products and tie them in with the relevant celebrations and events for that time of year. Use seasonal labeling to call attention to your distinctive products or product features available for a limited time, such as:

  • Flavors for food and beverages
  • Scents for candles and bath products
  • Fragrances for health and beauty products
  • Gifting ideas for special occasions
  • Trends that may have a short lifespan

You can also present your regular products in a new way, such as giving the packaging labels a holiday makeover with seasonal colors, design themes and patterns, or bundling your products to create limited-edition gift sets.

Summer Strawberry Candle Label

Creating your own seasonal labels is easy with free design templates on Avery Design & Print. Start with a pre-designed or blank template, customize as you wish and add your logo. With professional printers such as Avery WePrint™, let them do the printing for you and get top-quality labels with low minimum order quantities, no set-up fees and fast turnaround times. 

Make every season a season to be selling, with customized packaging labels that deliver seasonal flair and engage your customers.

Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a reporter for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires, and floods to LA Lakers, Raiders and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has been writing about small business marketing and labeling needs for the last 12 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.