Staples Expands Exclusive Martha Stewart Home Office
March 18, 2013
Staples®, Inc. (NASDAQ: SPLS) announced today the expansion of the Martha Stewart Home Office® with Avery™ line available exclusively at Staples. The new organization products are in stores this week and work beautifully to complement the existing line of products.
“I am pleased to expand the collection with Avery Dennison and Staples, a wonderful opportunity to give busy households and home-based entrepreneurs a functional and attractive organizational system,” said Martha Stewart, founder of Martha Stewart Living Omnimedia. “The Martha Stewart Home Office with Avery line was created to inspire people to organize their projects while enhancing their home office and overall lifestyle.”
“The Martha Stewart Home Office with Avery line uniquely responds to our customers’ need for beautiful organizational products that reflect personal style in the home and on the go,” said Demos Parneros, President North American Stores and Online, Staples. “Martha Stewart is the authority on personal and home organization. The new products reinforce Staples’ commitment to provide our customers with solutions to stay organized … in style.”
“Avery Dennison is thrilled to continue adding new products to the Martha Stewart Home Office with Avery line with the new Wall Manager™ system and our Totes and Cases,” said Tim Bond, President of Office and Consumer Products for Avery Dennison. “These products, as well as our Discbound Notebooks, allow customers to personalize their organization beautifully and efficiently.”
New exclusive products now available at Staples and Staples.com include:
- Wall Manager™ System: Our modular wall organization system is easy to install, customize and rearrange. With magnetic and dry erase boards, storage caddies, shelves, drawers, a document inbox, and more, this versatile system frees counters and workspaces from unnecessary clutter. Prices range from $2.99 to $14.99.
- Totes & Cases: The new line of totes and cases is inspired by Martha Stewart’s favorite bags for work, travel, and leisure. The collection includes small and large totes, laptop cases, slim tablet sleeves, handy wristlets, and durable accessory pouches in a variety of sizes to coordinate with and fit inside matching totes. Prices range from $3.99 to $99.99.
- Discbound Notebook & Accessories: Available with a variety of beautiful covers and patterns, Discbound customizable notebooks offer the versatility of a binder with the portability of a notebook, with accessories such as dividers, planner pockets, task pads and more. The disc design makes it easy to add, remove and rearrange pages and accessories. All notebooks include bonus content from Martha Stewart, such as special sections for personal information, birthdays, activities and holidays. Prices for accessories and notebooks range from $3.99 to $23.99.
In addition, Staples offers three exclusive Martha Stewart Home Office® furniture collections, available at Staples and Staples.com, that combine distinctive designs and handy features in a variety of styles and finishes. The Martha Stewart Home Office® with Avery™ line debuted at Staples in February 2012.
About Staples, Inc.
Staples is the world’s largest office products company and second largest internet retailer. For 26 years, Staples has served the needs of business customers and its vision is to provide every product businesses need to succeed. Through its world-class retail, online and delivery capabilities, Staples offers office supplies, technology products and services, facilities and breakroom supplies, furniture, copy and print services and a wide range of other product categories. With thousands of associates worldwide dedicated to making it easy for businesses of all sizes, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 66 million consumers across all media platforms each month and has a growing retail presence with 8,500 products in thousands of retail locations.
MSLO's media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers booksand utility Apps. MSLO’s televisionand video programming includes the new “Martha Stewart’s Cooking School” series on PBS, in addition to new made-for-the-web video and a vast library of how-to content available online. Martha Live, a new radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM Channel 107.
MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, Staples (together with Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The Company entered into a strategic alliance with J.C. Penney Company, Inc., and will launch products in jcp stores in Spring 2013. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.
About Avery Dennison Office and Consumer Products
Avery Dennison Office and Consumer Products (www.avery.com) markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office and Consumer Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Office and Consumer Products web site at www.avery.com or call the Avery Consumer Service Center at 1-800-462-8379.
Avery Products Corporation