Avery® Wins Legal Battle Over Counterfeit Sellers
October 28, 2019
Brea, California – October 28, 2019: Avery Products Corporation announced a favorable judgment today in their Ohio State Court case (# CV 17 889577) filed in November 2017 against sellers of counterfeit Avery labels. The court entered a monetary judgment against both defendants and issued an injunction that bars the counterfeiters and anyone working with them from selling counterfeits or face contempt of court.
Avery discovered counterfeit goods being sold on Amazon in 2017 and took swift and decisive action to prevent rogue manufacturers from exploiting the brand’s reputation as a world-leader in quality labels backed by innovative online software.
“Our Customer Care Center team noticed a sudden and unusual spike in returns on products that normally receive high ratings from consumers,” said Mark Cooper, President of Avery Products Corporation. “We devote considerable energy to rigorous research, development and testing to ensure consumers receive the highest quality products possible, and the returns were inconsistent with our long-standing reputation.”
The judgment found in favor of Avery on August 19, 2019. The court ruled that the defendants sold counterfeit products as third-party sellers on Amazon and were willfully infringing on the Avery trademark and engaging in deceptive trade practices.
“They were trading on the reputation we’ve built with more than 80 years of innovation and commitment to our customers’ needs. We are very pleased with this judgment and will continue to be vigilant in protecting our trade customers and consumers, “ added Cooper.
Consumers who suspect they might have purchased counterfeit Avery products should contact the Avery Customer Care Center at (800) 462-8379.
To learn more about Avery Products, visit avery.com.
About Avery Products Corporation
Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions for short-run digital printing applications for businesses and consumers available alongside complementary products sold through distributors, mass market stores and e-commerce retailers under the Avery® brand. Avery Products, a division of CCL Industries, is based in Brea, California.
About CCL Industries Inc.
CCL Industries Inc. employs approximately 21,000 people operating 170 production facilities in 40 countries with corporate offices in Toronto, Canada, and Framingham, Massachusetts. CCL is the world’s largest converter of pressure sensitive and specialty extruded film materials for a wide range of decorative, instructional, functional and security applications for government institutions and large global customers in the consumer packaging, healthcare & chemicals, consumer electronic device and automotive markets. Extruded & laminated plastic tubes, aluminum aerosols & specialty bottles, folded instructional leaflets, precision decorated & die cut components, electronic displays, polymer banknote substrate and other complementary products and services are sold in parallel to specific end-use markets.
Avery and all other Avery brands, product names and codes are trademarks of CCL Industries, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Avery Products Corporation