Avery Dennison Teams with Online Address Book Pioneer Plaxo

Plaxo, Inc., creators of an easy-to-use online address book, today announced it has teamed with the Office and Consumer Products Group of Avery Dennison (NYSE: AVY), a global leader in office products, to offer the convenience of creating contact mailing labels quickly and easily. Plaxo has leveraged the Avery Design & Print Online program to offer Plaxo address book users the added value of printing out labels from their Plaxo personal and business contacts. Whether it is for personal use such as holiday cards, or business use such as shipping labels, the two companies have streamlined the mailing label process.

Sending out personal or business mailings can sometimes be a difficult process, requiring knowledge of complicated mail merge techniques, or hours spent typing or handwriting the labels. In addition, contacts stored in Web-based email programs may not allow for easy label generation. Now, business or home users can simply choose their contacts within the Plaxo address book and select one of the popular Avery label formats, and their addresses are automatically transferred into the proper format for mailing. The process makes sending out professional-looking labels a breeze and is great for holiday and birthday cards; wedding or party invitations; baby or wedding showers, college graduation invites; church events; thank you cards; custom labels; shipping labels; monthly newsletters; brochures; realtor open houses; name tags with a company logo. Mailings can be done in just a few simple steps.

"Teaming with Plaxo is a natural for Avery and our consumers. Connecting the Plaxo easy-to-use address book with automated mail merge in Avery Design & Print Online makes mailings easier than ever," said Brenda Dillon, group manager for Avery. "Many people use spreadsheets or other ways to manage addresses and generate labels, but with Plaxo and Avery, mailings are simple and easy. Avery labels are available at thousands of local office supply stores and online."

"Plaxo is collaborating with Avery to offer a solution to a challenge for many people -- finding the time to write out invitations and cards," said Preston Smalley, general manager for Plaxo. "With this new integration, customers can more readily stay connected with their contacts by selecting names from their up-to-date Plaxo address book and printing Avery labels, all within seconds. This new functionality allows people to make their address book work for them and be more efficient. Select, Print and Go! It's that simple. And it's easy to use."

How it works

Plaxo's address book data (business and/or home addresses) is seamlessly integrated into the Avery Design & Print Online system and generates labels to a ready-to-print PDF. In addition, customers using the Plaxo Personal Assistant service benefit from automatic personal and business contact card suggestions, making accurately-addressed labels a painless process.

Because the option to Print to Avery Labels is on Plaxo's Web site menu, a user can print to his/her desktop printer by choosing "Print to Avery", then "Select Label Options" and choose from the most common Avery label types. From there, Avery's mail merge function automatically places the address book information on the label layout for quick editing and printing. Labels are currently formatted for American letter sizes. European letter sizes are planned to be rolled out in future service updates. This label printing feature is a free, online Plaxo service and no software download is required (note: users can buy Avery labels at any office supply store).

Plaxo complements social networks and media companies by helping users pull in disparate sets of contacts (e.g., Facebook, LinkedIn, Gmail, Yahoo!, Hotmail, CSV, etc.) into one common, secure online address book. Plaxo address book also syncs with leading mobile platforms, including Apple iOS, Google Android, RIM BlackBerry and Windows Mobile to pull in their address books. Because Plaxo offers two-way, real-time sync, updates made from one sync point are reflected in every sync point—providing a consistent, updated address book from wherever you access it.

To learn more about this new label feature, visit http://www.plaxo.com/avery. View the video for how-to tips on using this new feature.

About Avery Dennison

Avery Dennison (NYSE: AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

About Avery Dennison Office and Consumer Products

Avery Dennison's Office and Consumer Products Group (www.avery.com) markets products under the well-known Avery® brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Office and Consumer Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-462-8379.

About Plaxo

Plaxo helps over 50M people around the world stay connected with the people who are important to them in business and life. The company develops an intelligent, self-updating address book that solves the problem of keeping contact information in sync and relevant. Plaxo enables users to have one up-to-date address book across the most popular Web-based and client-based email accounts, social networks, and mobile devices—providing one unified address book that is securely store and available where and when they need it. Plaxo is a registered trademark of Plaxo, Inc. Other company product and names may be trademarks of their respective owners. http://www.plaxo.com/.

©Avery Dennison Corporation. All rights reserved. Avery, Avery Dennison and all other Avery brands, product names and codes are trademarks of Avery Dennison Corporation. All other brands and product names are trademarks of their respective owners. Facebook is a trademark of Facebook, Inc. Twitter is a trademark of Twitter, Inc. YouTube is a trademark of Google, Inc. LinkedIn is a trademark of LinkedIn Corporation. Gmail, Google and Adroid are trademarks of Google, Inc. Yahoo! is a trademark of Yahoo! Inc. Hotmail is a trademark of Microsoft Corporation. RIM and BlackBerry are trademarks of Research in Montion Limited. None of the non-Avery brands or products are in any way affiliated with or made, sponsored, approved or endorsed, in any manner, by the Non-Avery product owners.

Media Contact
Avery Products Corporation

For Plaxo:
Carla A. Schlemminger
+1(650) 254-5403

Nicole DeMeo
+1(650) 254-5404