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AVERY DENNISON LAUNCHES NEW ONLINE MAILING CENTER FOR SMALL BUSINESSES AND HOME OFFICE PROFESSIONALS



Office Products North America

 
Avery Dennison Press Contact: Stamps.com Press Contact:
Earlene Tang Dena Cook
GolinHarris Brew Media Relations
(714) 662-5115 (310) 526-8576  
etang@golinharris.com
dena@brewpr.com
   
Avery Dennison Contact:
Stamps.com Investor Contact:
Fran Youssef
Stamps.com Investor Relations
(714) 674-8335
(310) 482-5830
fran.youssef@averydennison.com   http://investor.stamps.com


AVERY DENNISON LAUNCHES NEW ONLINE MAILING CENTER FOR SMALL BUSINESSES AND HOME OFFICE PROFESSIONALS
 
Avery® Mailing Center Aligns with Stamps.com and PhotoStamps.com

Brea, Calif. – June 16, 2009 – Today, Avery Dennison Office Products announced the Avery® Mailing Center, a one-stop shop for addressing and shipping products, tools and services. The new Avery Mailing Center provides small businesses and home office professionals with quick access to the tools and resources needed for day-to-day shipping and mailing needs. Additionally, Avery Dennison has aligned with Stamps.com® and PhotoStamps.com® to offer complete Internet mailing and shipping solutions along with personalized postage through the Avery Mailing Center.
 
"The Avery Mailing Center offers all the resources and convenience our consumers need to easily address and ship packages and envelopes within minutes," said Adam Bratter, director of labels marketing for Avery Dennison Office Products. "Our goal is to provide small businesses with the products, step-by-step directions and services they are eager for to help them efficiently and professionally manage a large mailing, ship a package, print postage or assist with any of their other mailing needs."

The Avery Mailing Center includes three user-friendly sections: addressing, shipping and services. Each section is filled with product information, guides, how-to's and tools to support mail merges, shipping projects and large mailings. The services area will also feature solutions for printing postage and creating personalized photo stamps for professional and personal purposes.

As part of the new Avery Mailing Center, Avery Dennison has partnered with Stamps.com, a leading provider of online postage and shipping software solutions, on a co-branded Desktop Postal Center service that provides a complete mailing and shipping solution. The integrated solution includes a postage software service that allows quick and easy printing of US postage right from a PC and printer, eliminating the long wait at the post office.

"The challenging market conditions have forced many small businesses to identify solutions that can help them run their operations more efficiently and save money," said Ken McBride, president and CEO of Stamps.com. "By integrating Stamps.com's leading postage services with Avery's professional label products, the Avery Mailing Center becomes an invaluable resource for busy and resource-stretched small businesses."

In addition, Stamps.com's leading customized postage product, PhotoStamps, will be available as part of the Avery Mailing Center, offering consumers and businesses a unique tool to create and personalize stamps with their favorite digital photographs, designs or images. Customers can go to www.PhotoStamps.com/averypostage to start creating their own stamps.

For more information on the Avery Mailing Center, please visit www.avery.com/mailing.

About Avery Dennison Office Products

Avery Dennison Office Products group markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California.

For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379). Avery and all other Avery brands and product names are trademarks of Avery Dennison Corporation.

Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this document are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements and financial or other business targets are subject to certain risks and uncertainties. Actual results and trends may differ materially from historical or expected results depending on a variety of factors, including but not limited to risks and uncertainties relating to investment in development activities and new production facilities; fluctuations in cost and availability of raw materials; ability of the Company to achieve and sustain targeted cost reductions; ability of the Company to generate sustained productivity improvement; successful integration of acquisitions; successful implementation of new manufacturing technologies and installation of manufacturing equipment; the financial condition and inventory strategies of customers; customer and supplier concentrations; changes in customer order patterns; loss of significant contract(s) or customer(s); timely development and market acceptance of new products; fluctuations in demand affecting sales to customers; impact of competitive products and pricing; selling prices; business mix shift; volatility of capital and credit markets; credit risks; ability of the Company to obtain adequate financing arrangements and to maintain access to capital; fluctuations in interest rates; fluctuations in pension, insurance and employee benefit costs; impact of legal proceedings, including a previous government investigation into industry competitive practices, and any related proceedings or lawsuits pertaining thereto or to the subject matter thereof related to the concluded investigation by the U.S. Department of Justice ("DOJ") (including purported class actions seeking treble damages for alleged unlawful competitive practices, which were filed after the announcement of the DOJ investigation), as well as the impact of potential violations of the U.S. Foreign Corrupt Practices Act; changes in governmental regulations; changes in political conditions; fluctuations in foreign currency exchange rates and other risks associated with foreign operations; worldwide and local economic conditions; impact of epidemiological events on the economy and the Company's customers and suppliers; acts of war, terrorism, natural disasters; and other factors.

The Company believes that the most significant risk factors that could affect its financial performance in the near-term include (1) the impact of economic conditions on underlying demand for the Company's products and on the carrying value of its assets; (2) the impact of competitors' actions, including pricing, expansion in key markets, and product offerings; (3) the degree to which higher costs can be offset with productivity measures and/or passed on to customers through selling price increases, without a significant loss of volume; (4) potential adverse developments in legal proceedings and/or investigations, including possible fines, penalties, judgments or settlements; and (5) the ability of the Company to achieve and sustain targeted cost reductions.

For a more detailed discussion of these and other factors, see "Risk Factors" and "Management's Discussion and Analysis of Results of Operations and Financial Condition" in the Company's most recent Form 10-K, filed on February 25, 2009, with the Securities and Exchange Commission. The forward-looking statements included in this document are made only as of the date of this document, and the Company undertakes no obligation to update the forward-looking statements to reflect subsequent events or circumstances.

Avery is a registered trademark of Avery Dennison Corporation.

About Stamps.com and PhotoStamps

Stamps.com (Nasdaq: STMP) is a leading provider of Internet-based postage services. Stamps.com's online postage service enables small businesses, enterprises, advanced shippers and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office. The Company targets its services to small businesses and home offices, and currently has PC Postage partnerships with Avery Dennison, Microsoft, HP, Office Depot, the U.S. Postal Service and others.

PhotoStamps is a patented Stamps.com product that couples the technology of PC Postage with the simplicity of a web-based image upload and order process. Customers may create full custom PhotoStamps with their own digital photograph, or they may choose a licensed image from one of many PhotoStamps collections such as the collegiate collection. Since launching PhotoStamps in May 2005, more than 70 million individual PhotoStamps have been shipped to customers. Stamps.com currently has PhotoStamps partnerships with Apple, Google/Picassa, HP/Snapfish, Costco, Adobe, and others. .

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements about our anticipated results and our PhotoStamps spend that involve risks and uncertainties. Important factors, including the Company's ability to complete and ship its products, maintain desirable economics for its products and obtain or maintain regulatory approval, which could cause actual results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by STAMPS.COM, including its Annual Report on Form 10-K for the year ended December 31, 2008, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. STAMPS.COM undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

The Company believes that the most significant risk factors that could affect its financial performance in the near-term include (1) the impact of economic conditions on underlying demand for the Company's products and on the carrying value of its assets; (2) the impact of competitors' actions, including pricing, expansion in key markets, and product offerings; (3) the degree to which higher costs can be offset with productivity measures and/or passed on to customers through selling price increases, without a significant loss of volume; (4) potential adverse developments in legal proceedings and/or investigations, including possible fines, penalties, judgments or settlements; and (5) the ability of the Company to achieve and sustain targeted cost reductions.

Post Office is a trademark of the U.S. Postal Service. Stamps.com, the Stamps.com logo and PhotoStamps are trademarks or registered trademarks of Stamps.com Inc. All other brands and names are property of their respective owners.



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