Market Your Business Year-round with Seasonal Promotions

 
There’s no such thing as an “off-peak” season when you’ve got good timing, a great product or service, and an irresistible offer that appeals to your customers.
Attention, business owners: the holiday shopping season is NOT over.
There's no such thing as an "off-peak" season when you've got good timing, a great product or service, and an irresistible offer that appeals to your customers. Plan your calendar with seasonal promotions, and you'll have opportunities to successfully market your products and services all year long. Here are a few ideas to try:
 

January, February March

It's the new year, and people are looking to improve—ditching bad habits and starting healthy, new ones. Think of how your products or services can help them make a change in their lifestyle, such as saving money in the long run (with the message, "stock up and save") and getting a fresh outlook for the year ahead.
Next up, Valentine's Day. What's not to love? You've got the goods people want to gift each other—or for themselves. Soon after, Presidents Day means a long weekend for some, and a chance for shoppers to catch some sales. In March, use lucky St. Patrick's Day to tie in a fun prize raffle or festive promotion to entice customers to your store, and add some "green" to your bank.
 
Think about ways your products or services can turn into thoughtful gifts your customers can’t wait to give their loved ones.

April, May, June

Let's face it, Tax Day is not one of those warm, festive occasions—unless you're getting a tax refund. And, that means some of those shoppers are more likely to reach for their (slightly plumper) wallets when they find a deal they can't pass up.
As the weather starts to warm up, spring cleaning comes to mind. Customers may be purging their closets, shelves and pantries and looking to replace what's old with something new—could it be something you offer? You can also look forward to the season where we celebrate moms, dads and grads. Think about ways your products or services can turn into thoughtful gifts your customers can't wait to give their loved ones.
 
Create your own event—whether it’s an anniversary sale, new product launch or even a themed raffle to engage customers.

July, August, September

School's out. Vacations are in. During this season, consumers are feeling relaxed and taking a step back from hectic schedules to take time off. If you're worried about a summer slump, start thinking about how your business can evolve: consider expanding your target to attract different customers, or holding a sidewalk sale (and maybe even tie it in with the Fourth of July). You can also create your own event—whether it's an anniversary sale, new product launch or even a themed raffle to engage customers in some summer fun.
Before you know it, it's back-to-school season. Even if you don't sell clothing or school supplies, you can still capture your customers' attention. Consumers will be looking for new ideas for meals, different ways to make their mornings easier and other products to help their households get back to routine.
 
Avery offers customizable tools to help you promote your business.

October, November, December

Here come the holiday heavy-hitters. It's the busy shopping season, so make sure your promotions stand out amongst all the competition. Don't forget, Small Business Saturday follows right after Thanksgiving, which can give you a boost as holiday shoppers bring local support to businesses in their neighborhood.
Showcase your brand and your products and make it a knockout year with Avery. With a full line of customizable products and free templates on Avery Design & Print, Avery has the tools you need to help you promote your business. To learn more, visit avery.com/mybiz.