Everyone loves getting a good deal—and there’s no better time for businesses to offer more value to customers than right now. Sales promotions can encourage new customers to give your business a try, and give current customers a reason to return. Here are some tips on how you can announce your next sales promotion and drive customers through your door.
Tip #1: Offer something of value
When customers receive a promotional offer, they’ll ask “What’s in it for me?” An effective sales promotion typically encourages customers to buy or try something new by offering them something of value when they do so. Popular promotions involve either reducing the overall cost of the product (price discount or money-back rebate) or by adding more benefit to the regular purchase price (giving customers more for the money), according to the marketing web site KnowThis.com. Consider testing different promotions to find the promotion that works best for you.
Try this: When you need room to explain the value of your product or service to consumers, brochures can be an effective format. When used as self-mailers, they can make your promotional piece really jump out from a stack of regular envelopes. They’re a snap to create with free templates on Avery Design & Print Online and Avery Brochures. These brochures are made of heavyweight, high-quality paper, designed to provide premium print quality on both sides. Each pack includes a set of mailing seals, so there’s no need to stuff the brochures into envelopes. Just reserve one panel of the trifold brochure for your postage and mailing label. When you’re ready to mail, address them with ease using Avery Easy Peel® Address Labels with Pop-up Edge™. Just bend the label sheet, and the label edges pop up for easy peeling—so you can take care of your mailings in no time.
Tip #2: Create a genuine sense of urgency
If you’ve ever seen an offer available for a “limited time,” only to see it offered over and over again, you’ll know why many consumers are skeptical of this sales tactic. “Never pressure people to PUSH them into purchasing,” recommends direct marketing copywriter and consultant Michel Fortin in the article The Smart Way to Create a Sense of Urgency by Brian Clark on copyblogger.com. “Instead, use pressure to PREVENT them from procrastinating.” Let your customers know that you’re ready to be of service, and not for your own self interest, Clark explains. When you provide a logical reason why they should buy now, more people will.
Try this: Make sure your customers don’t waste any time responding to your offer. When time is of the essence, postcards can really get your promotional message noticed. United States Postal Service® studies show postcards are seven times more likely to get read compared to letters, and are less costly to mail per piece. You can create them yourself using Avery Postcards and Avery Design & Print Online as an affordable alternative to using a professional design shop or printer.
Address all your postcards in a snap with Avery Easy Peel Address Labels and Avery Design & Print Online. Follow this easy mail merge how-to and turn your customer list into address labels in just minutes.
Tip #3: Encourage customers to take action
Your promotion should encourage your consumers to take the next step with a call to action message. That’s where you tell them what action they need to take to receive the special offer. It could be a phone number to call, a web site to visit, a response card to fill out and send or a coupon to cut out and bring to your place of business. Whatever message you choose to use, make sure you reward your consumers immediately when they respond.
Try this: Want to really call attention to your promotion? Make your call to action loud and clear with Avery High-Visibility Labels. Create customized labels with Avery Design & Print Online, so customers know exactly what they need to do to take advantage of your offer. Then place these eye-catching labels on your promotional postcards, flyers or brochures.
Put yourself in your customers’ shoes and consider what kind of offer they’ll appreciate. Remember, your promotion should be special—not something you offer every day. With the right offer, call to action and deadline, you can create a successful promotion that can stimulate your business in all types of economic conditions.