How to Brand Your Business

It’s a big deal to run your own business. And like most business owners, you want to give your venture every chance to succeed.

That’s where your brand comes into play.

Making your brand work for your business is more than just slapping on a logo or repeating a catchy phrase. It’s your business identity that represents who you are and what you do—and it should create an emotional connection with your target consumers.

Avery gives you the tools you need to brand your business without breaking the bank. From quality labels, cards and tags for your product packaging, marketing materials and shipping supplies to free, templates and easy-to-use software to customize your designs, see how Avery can help you bring your business to life.

1. Create it.

So, you’re new to the market. There’s a lot of competition out there. How will you stand apart? Create a personality for your brand that will appeal to your target, and communicate to consumers what makes your business, and products, unique.

Avery Design & Print 

Avery Design & Print makes it easy to create branded materials for your business—from product labels, packaging and shipping materials, to your business cards, promotions and other marketing collateral. Not sure where to start? Use our free templates as a stepping stone for ideas, add your company logo and customize your design and messaging.

Once you’ve created your design for your label, card or tag, present a consistent, coordinated look on other products. With Avery Design & Print, you can apply your design to another Avery product without having to recreate your design all over again.

2. Label it.

Nobody said running a small business is easy. So make sure your business materials are working just as hard as you are. With Avery, you’ve got a wide variety of products to show your consumers what you’re all about. From mailing and shipping labels, specialty labels for product packaging, to labels for organizing and special occasions—where there’s a task, there’s an Avery Label.

Label it

When you’re ready to print, you have options. You can print your Avery products from your desktop printer, on demand. Or, you can let us print for you with Avery WePrint, our professional printing service. We’ll print your design on quality labels and cards, and deliver them right to your door in about three business days. And, your satisfaction is guaranteed!

Label it

3. Brand it.

Consumers are a tough crowd. They say you have one chance to make a good first impression—if that. So get your brand buttoned-up right from the start. Make sure it’s authentic, represents your values and sets your business apart from the rest. And use it consistently, on all your materials.

Reinforce your brand on informational and promotional marketing materials. Coordinate the look and feel of your brand on your product packaging, pricing labels and merchandise displays. If you’re an online seller, branded shipping labels on packages help build recognition and anticipation for consumers when their order arrives. For brick and mortar businesses, market your store by adding your logo to shopping bags and boxes. Consumers who connect and relate to your brand will turn into your most loyal customers.