Communicating with clients and customers is essential, but sometimes having your message stand out in a pile of mail can be a challenge. That’s what makes promotional brochures so appealing. Used as self-mailers, they make your piece really jump out of a stack of plain envelopes. And they’re a snap to create. You can make a promotional brochure yourself in no time using our free templates.
But where to begin? An effective brochure always starts with substance. The message is paramount. But it’s also important to bring some visual style to your communication—to reinforce your message and grab people’s attention.
Let Your Message Blossom
Use a Pre-Designed Template for a Stylish Solution
Look for a pre-designed Avery template that offers the layout and elements that make sense for your message. Personalize the template by replacing the placeholder text with your information, then add a little style of your own. Choose a typeface that speaks to your company’s personality. Add color to break through the clutter and hold attention. In our example, we’ve used color and graphics to recreate the beauty of a fresh bouquet. The photo says much more than simply saying: “We sell fresh bouquets!” The feel is vibrant and alive—fitting to capture the creativity of a fine florist.
Use Some Animal Attraction