Four Ways to Make Your Business More Inviting than Big Retailers

Kick off the holiday selling season in your community by providing local shoppers a more warm and fuzzy experience.
When did holiday shopping become an extreme sport? For many shoppers, fighting aggressive crowds and braving zombie-like hours are not their thing. If you have an independent business, the perfect time to cater to these shoppers is tucked between Black Friday (the day after Thanksgiving) and Cyber Monday. Kick off the holiday selling season in your community with these strategies to provide local shoppers a more warm and fuzzy experience.
1. Send an inviting reminder to shop
Sometimes a little nudge is all your potential shoppers need. Send out a little reminder postcard or email to your mailing list. Include an incentive for them to come by to shop. Create a redeemable offer for a free sample or special discount. Or, announce early bird store hours so they can get a head start on their holiday shopping weekend.
Postcards give potential shoppers a tangible reminder to shop and take advantage of your offer. It’s easy to design a professional-looking mailer with free templates on Avery Design & Print.
Postcards give potential shoppers a tangible reminder to shop and take advantage of your offer. It's easy to design a professional-looking mailer with free templates in Avery Design & Print.
2. Make your space warm and cozy
Welcome shoppers the minute they walk through your door. But don't be a robot and repeat a standard greeting! A good host gives their guests as much personal attention as they need. And whether your shoppers are just starting their holiday shopping by browsing or ready to make decisions, a warm and friendly atmosphere will help them feel at ease.
Invite your shopping guests to enjoy a complimentary wintertime refreshment! Set up a hot chocolate bar in your store and add custom Avery Tent Cards to identify all the delightful toppings.
Invite your shopping guests to enjoy a complimentary wintertime refreshment! Set up a hot chocolate bar in your store and add custom Avery Tent Cards to identify all the delightful toppings.
3. Capture the spirit of the season
Want to create a limited-edition holiday look on your products? Try out the free winter and holiday designs in Avery Design & Print to create brand labels with a seasonal theme. Custom printed labels are easy to create online and easy to order (with low minimums) from Avery WePrint™. And if you need a few more labels, it's just as simple to pick up a pack of Avery Labels from your local store and print them yourself.
Custom popper stickers made Avery Square Labels and the “Election Stars and Stripes” design in Avery Design & Print.
Give your product packaging a holiday-themed makeover with Avery Specialty Labels. Create seasonal stickers to give your products a festive look.
4. Create an enjoyable shopping experience
Sure, they're out shopping for holiday gifts to give to others. But with high-quality branded bags and tissue paper, their purchases look good enough to give as is. And with your logo on the shopping bag, your customers will be marketing your store wherever they go.
Pack up your customers’ purchases in branded bags, and your customers will help market your business when they carry their purchases out the door.
Let your labels do the talking. Pack up your customers' purchases in branded bags, and your customers will help market your business when they carry their purchases out the door.