This Privacy Policy also serves as our Notice at Collection under applicable state privacy laws, including the California Consumer Privacy Act as amended (“CCPA”). It describes the categories of personal information we collect and the purposes for which it is used.

This is the general privacy policy ("Privacy Policy") for Avery Products Corporation (“Avery”). This Privacy Policy applies to all information Avery collects or acquires from or about consumers, whether online, offline, via mobile and wireless platforms, or otherwise, and whether existing now or in the future, including, without limitation: (i) via Avery.com and other Avery owned or controlled websites and their associated mobile sites, Avery’s mobile apps, and Avery-branded "consumer experience" third party sites (collectively, the “Avery Interactive Network”).

This Privacy Policy describes the types of information Avery may collect from or about you (whether via the Avery Interactive Network or otherwise), the treatment of such information, and the choices you have regarding our collection and use of such information, and your ability to review and update your information. By submitting your information to Avery, you expressly give Avery permission to receive, store, process and use such information in accordance with this Privacy Policy. This Privacy Policy also constitutes part of the Terms of Use that govern your use of the Avery Interactive Network. In addition, this Privacy Policy constitutes part of the terms and conditions (such as official rules) that govern your participation in any and all events and activities offered or sponsored by Avery.

1. Types of Information We Collect
2. Artificial Intelligence (AI) Use
3. What We Do With the Information We Collect
4. Information Access & Opt-Out
5. Data Retention
6. Protecting Children
7. Cookies & Similar Technologies
8. Data Security
9. Links to Third Party Sites, Services or Products
10. Notice of Financial Incentive
11. For Customers in States with Privacy Laws
12. Changes to Privacy Policy
13. Contact Us

Notice to California Residents - Your California Privacy Rights:

Effective January 1, 2005, under California Civil Code Section 1798.83 (known as the "Shine the Light" law), if an individual who is a California resident has provided personal information to a business in connection with a business relationship that is primarily for personal, family, or household purposes, and if that business has within the immediately preceding calendar year disclosed such an individual's personal information to a third-party and knows or should have known that such third-party used the information for its own direct marketing purposes, then that business is obligated to disclose in writing to such individual upon request, what personal information was shared and with whom it was shared. A business may comply with this law by: (1) having EITHER a published privacy policy of not sharing a customer's personal information for third-parties' direct marketing use unless the customer has first affirmatively opted in to such sharing OR a published privacy policy of not sharing a customer's personal information for third-parties' direct marketing use if the customer has opted out to prevent his/her personal information from being shared for direct marketing use; AND (2) notifying the customer of his/her right to opt out and providing a cost-free means for the customer to exercise that right.

Any request for a disclosure required under this law should be sent to us via email at privacy@avery.com or by mail to at Avery Products Corp., Attn: CSC/Opt Out, 50 Pointe Drive, Brea, CA 92821. Please note that under this law, Avery is not required to respond to a customer's request more than once in a calendar year, nor is Avery required to respond to any request that is not sent to the email address designated above.

You may also Opt-Out of Marketing Communications from Avery by submitting a request. We may contact you for clarifications as part of this process.

Avery will endeavor to honor your request promptly after receipt.

1. 1. Types of Information We Collect

We collect personal information in a variety of ways, both directly from you and indirectly through technology or third parties. We limit our collection of personal information to what is reasonably necessary to fulfill the purposes described in this Privacy Policy

Personally Identifiable Information ("PII") is any information that can identify or is linked to a specific individual, such as your name, mailing address, telephone number (including mobile number), email address, credit card number, debit card number, bank account number and other financial account information, birth date, gender, occupation, personal interests, demographic, location and household information, etc. To the extent you voluntarily provide your PII to us, we collect such information. For example, as permitted by law, Avery may collect PII from you when you:

1. purchase one of our products or services, such as when you subscribe to our email contact list;
2. register to participate in an event sponsored by Avery (such as a contest, sweepstakes, giveaway, promotion, survey, etc.);
3. enter into a transaction with us, such as ordering a product from Avery through our online store;
4. use or interact with a product or service of the Avery Interactive Network;
5. provide or share information using a product or service of the Avery Interactive Network;
6. send information via message, chat, blog, post or similar functionality using a product or service of the Avery Interactive Network;
7. create, share or link personal profile using a product or service of the Avery Interactive Network, including linking or associating your profile on a third-party site or platform with your Avery account; and/or
8. submit a request or inquiry to us via the Avery Interactive Network or otherwise, or
9. print and save projects using Avery design and print tools (collectively, "Identification Activity").

Engaging in an Identification Activity is a voluntary activity on your part. If you elect to engage in an Identification Activity, Avery may ask you for certain PII. Depending on the activity, some of the information Avery asks you to provide may be identified as mandatory and some may be identified as optional. If you do not provide the mandatory information for a particular Identification Activity which requires it, you will not be able to engage in that activity. In addition, if you use the Avery Interactive Network to send information to another person (e.g., a friend, a family member, etc.), Avery will also collect PII of that other person to the extent disclosed by you.

Aggregate and Anonymous Information ("AAI") is any information that cannot identify or be linked to a specific individual. For example, Avery may collect anonymous group data (demographics, interests and preferences, etc.) about users of our printing tools and services, users and members of the Avery Interactive Network, etc. (collectively, "Users"). Avery also collects aggregate traffic data pertaining to the Avery Interactive Network, such as: total page views in a given time period; total impressions; average amount of time that Users spend on the Avery Interactive Network (or a part thereof) each time they visit; average amount of time that Users spend on each page of any one or more parts of the Avery Interactive Network; percentage of Users from a certain geographical area, etc. In addition, Avery may take PII and make it non-personally identifiable, such as by aggregating your information with information about other individuals, or by removing personally-identifiable elements (such as names) so as to "anonymize" or "de-personalize" your information. Avery may combine "User Activity Information" (as described below, which is PII) about you and other Users of the Avery Interactive Network to generate AAI in the form of aggregate information that reflects activities, habits, preferences, interests, etc. about our Users as a group. Avery also collects location-based information such as zip code, city and state name what is not, and cannot be, associated with PII.

Inferences. Avery may derive inferences from the personal information we collect — such as your preferences, interests, and characteristics — based on your browsing behavior, purchase activity, and interactions with the Avery Interactive Network. These inferences are used to personalize your experience and deliver relevant advertising and content, as described in this Privacy Policy.

2. 2. Artificial Intelligence (AI) Use

Avery does not engage in automated profiling that results in legal or similarly significant decisions. If our practices change in the future, we will provide you with notice and the ability to opt out of such profiling where required by applicable law.

Avery may utilize Artificial Intelligence (AI) technologies, including but not limited to machine learning algorithms, generative AI tools, and automated decision-making processes, on the Avery Interactive Network. These AI tools may be used for purposes such as:

• Enhancing customer interactions and support services.
• Improving website functionality, user experience, and personalization.
• Automating customer service interactions, including chatbots.
• Generating product recommendations and targeted marketing materials.
• Conducting analytics and research to better understand customer preferences and trends.

2.1 Information Processed by AI: AI technologies deployed by Avery may process Personally Identifiable Information (PII) and Aggregate and Anonymous Information (AAI) collected in accordance with this Privacy Policy. Such processing includes analyzing user behaviors, preferences, and interactions with our website to optimize user experiences and service offerings.

2.2 Transparency and Control: Users will be informed clearly when interacting directly with an AI-based service (such as AI-driven chatbots). Avery ensures that AI use complies with all applicable laws and regulations, including transparency obligations and respecting user privacy preferences.

2.3 User Rights and AI: You have the right to request information regarding how AI is used in processing your personal data. You can also opt out of certain AI-driven functionalities, such as automated marketing communications and personalized recommendations, by following the opt-out procedures outlined in Section 4 of this Privacy Policy.

2.4 Data Security in AI Applications: Avery maintains strict security protocols for any AI technologies utilized, ensuring that your personal information remains secure, confidential, and accessible only by authorized Avery personnel or contracted Service Providers as described elsewhere in this Privacy Policy.

For questions or concerns regarding Avery’s use of AI, please contact us via the methods provided in Section 13 of this Privacy Policy.

3. 3. What We Do With the Information We Collect

As a general matter, Avery uses information (including PII and AAI) collected from and/or about our Users to conduct business, improve our products and services, so that they are appealing to as many people as possible, to administer and maintain operations of the Avery Interactive Network, to offer, market and advertise products and services (including those from third parties outside Avery with whom we do business (collectively, "Business Partners")) to our Users, to administer and manage transactions and relationships with our Users, to personalize user experiences for our Users, and to build a strong community for our Users.

3.1 Avery's Use of Information

3.1.1 Transactional, Administrative, and Customer Relation Purposes

If you provide information to Avery in connection with an Identification Activity, Avery will process and use your information for all purposes related to that activity, including communicating and interacting with you in relation to your activity. For example: (1) if you sign up for a product or service of the Avery Interactive Network, Avery will use your information to set up, administer, service, and communicate with you regarding your account; (2) if you register to enter one of our contests or sweepstakes, Avery will use your information to process your entry and to conduct and administer the contest or sweepstake (including communicating with you in the event you are selected as a winner); (3) if you join one of our mailing or contact lists, Avery will use your information to send you or contact you with information that you have requested or that may be of interest to you; and (4) if you order a product or service from Avery, your information will be used to process and fulfill your order, to communicate with you regarding the same, and to provide customer service to you. Also, if you provide your email address or mailing address to Avery, such address may be used to send you notices of a transactional, administrative or relationship nature or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms of Use for the Avery Interactive Network, notification of an actual or suspected security breach that affects your information stored by or for Avery, public relations announcements, etc.

3.1.2 Marketing & Advertising Purposes

(1) Interest-based advertising on the Avery Interactive Network: Avery may use your PII to provide to you interest-based ads (i.e., ads potentially relevant or tailored to your interests) about products and services of Avery and/or our Business Partners. For example, Avery may show ads inside and/or alongside the content you view on Avery.com. Sometimes, these ads are based on the types of products you have purchased or files you have downloaded. However, to make these ads as relevant as possible for you, Avery may infer your interests based on videos you have previously viewed on Avery.com, templates you have downloaded or printed, and may use this information to associate your browser with relevant interest categories and show you ads relevant to your inferred interests. For example, if your prior viewing habits on Avery.com suggest that you are interested in a particular category of products or services, you may see more ads related to that category while on Avery.com. See Section 7.1 for additional information regarding Avery’s use of marketing cookies and other tracking technologies. See Section 4.2 below to opt-out of marketing and interest-based advertising.

(2) Email marketing: If you provide your email address or mailing address to Avery (such as by joining one of our mailing lists), such address may be used to send you product and service offers, promotions, and advertisements from Avery and/or from our Business Partners. See Section 4.2 below regarding how to opt out of Avery’s email marketing. ll commercial email communications from Avery comply with the CAN-SPAM Act, including by identifying the message as an advertisement where required, providing our physical mailing address, and including a clear and conspicuous mechanism to opt out of future commercial email.

(3) Mobile marketing: Subject to your prior opt-in consent, Avery may (i) send marketing and advertising messages via SMS (Short Message Service), MMS (Multimedia Message Service), etc., to your mobile device and/or (ii) send marketing and advertising emails to your wireless email account, to inform you about product/service offers, promotions, and advertisements from Avery and/or from our Business Partners. Moblie opt-in data will not be shared with Business Partners or Third Parties for marketing and advertising purposes. See Section 4.2 below regarding how to opt out of our mobile marketing. Avery’s mobile marketing practices comply with the Telephone Consumer Protection Act (TCPA). We will only send marketing text messages with your prior express written consent, and you may revoke that consent at any time by replying STOP to any message or by contacting us at privacy@avery.com.

3.1.3 Market Research Purposes

Avery may use AAI (including AAI derived from PII) to conduct market research and analysis for ourselves as well as for our Business Partners.

3.2 Disclosure to Third Parties Outside Avery

3.2.1 Disclosure to our Business Partners

Except as set forth below, Avery will never knowingly disclose your PII to a third party.

3.2.2 Disclosure to our Service Providers

Avery may disclose PII and AAI to our outside vendors and contractors who need to access such information in order to perform services (including, without limitation, transaction/payment processing, order fulfillment, contests and sweepstakes administration and prize fulfillment, data research and analysis, data collection and processing, data storage, data security, hosting and technical support for the Avery Interactive Network, and marketing and advertising support) for us (collectively, "Service Providers"). Avery requires that our Service Providers use your information shared by Avery solely for the purposes of performing services for Avery and that they maintain the confidentiality, security and integrity of such information and not further disclose the information to others.

3.2.3 Disclosures to our Targeted advertising partners:  Avery works with and disclose certain personal information (identifiers, commercial information, contact preference information, demographic information, location or geolocation information, Internet or other electronic network activity information, and inferences) to third-party companies that support our advertising and marketing efforts, including to serve interest-based advertisements across the Internet; track and categorize your activity, interests and device(s) used over time on our Websites and Apps, and on third-party websites and mobile applications. The advertising networks and related providers gather this information to create individual profiles that are disclosed to us, which allows us the ability to match those individual customer profiles with advertisements we believe may be most relevant to a particular customer.

Avery may also disclose other information at our discretion, including information collected by automated technologies, which may be used by third parties for their own marketing, advertising, and other purposes. Please see the Information access & Opt-Out section below for information on the choices you have related to interest-based advertising.

Note that we do not share text messaging originator opt-in data and consent information with any third party for their own use or benefit, or for the use or benefit of another party. Further, it is our policy to require that third parties we share your personal information with protect that information consistent with this Policy and applicable law.

3.2.4 Disclosure under other circumstances

Avery may disclose PII and AAI to others if doing so is required by law or, in our good faith belief, is reasonably necessary to: (1) comply with legal process (including a court order or subpoena); (2) cooperate with law enforcement; (3) enforce this Privacy Policy and/or the Terms of Use for the Avery Interactive Network; (4) respond to an emergency; or (5) protect the rights, property or safety of Avery, one or more members of our Users, and/or the public. In addition, Avery may transfer PII and AAI as part of our assets if Avery (or parts of our businesses) are, sold or transferred to, merged with, or acquired by, a third party. Upon such transfer, the privacy policy of the acquiring entity may govern the further use of your information.

3.2.5 Unrestricted disclosure of AAI

Given the anonymous, non-personally identifiable nature of AAI, there are no restrictions under this Privacy Policy on how Avery may use, disclose, sell, or otherwise share such information. For example, Avery may freely share Aggregate and Anonymous Information (AAI) with our Business Partners who may use such data for their own marketing, advertising, research, or other business purposes. Avery may also freely share AAI with our Service Providers in order for them to perform services to Avery.

3.2.6 Summary of Personal Information Disclosed by Third-Party Recipient Type

As required by applicable law, the following summarizes the categories of personal information Avery discloses to each category of third party:

Service Providers (e.g., payment processors, fulfillment vendors, hosting and technical support, marketing support): Identifiers; commercial information; internet and network activity information; demographic information; inferences.

Targeted Advertising Partners (e.g., ad networks, data exchanges, marketing analytics providers): Identifiers; commercial information; contact preference information; demographic information; internet and network activity information; inferences.

Legal, Regulatory, and Government Authorities (where required by law or legal process): Any categories of personal information relevant to the legal matter or obligation.

Business Transferees (in connection with a merger, acquisition, or sale of assets): All categories of personal information Avery holds at the time of the transaction.

4. 4. Information Access & Opt-Out

4.1 Information Access.

Avery gives you control over how your personal information is used and shared. You can:

• Access and update your information. Log in to your account to view or change your name, contact details, and preferences. You may also contact us directly (see Section 13 Contact Us).
• Opt out of targeted advertising and data sharing. Adjust your browser or device settings, use Global Privacy Control (GPC), or submit a request by email at privacy@avery.com. You may also opt out via industry tools like the Network Advertising Initiative or Digital Advertising Alliance. Please see the Cookies & Similar technologies for additional information
• Email, mail, and phone preferences. Unsubscribe from promotional emails via links provided, log in to your account, or email privacy@avery.com. To stop mail or calls/texts, contact us and provide your name, address, or number.
• Location settings. Control whether the Avery app collects your device’s location via your device settings.
• Rights under state law. Residents of certain state with privacy laws, see a list at the end of this policy, have rights to access, correct, delete, and opt out of the sale or sharing of personal information. Submit a request through call (800) 462-8379 or email us at privacy@avery.com. Authorized agents may also submit requests, please see the Consumers in States with Privacy Laws section for more information.

Avery does not discriminate against individuals who exercise their rights.

If you have an active user account on the Avery Interactive Network, you may access and update your user account information and preferences at any time (subject to the scheduled maintenance of the Avery Interactive Network), by logging into your account and clicking on "My Account" and then changing your preference.

If you do not have an active account on the Avery Interactive Network, or if you have provided your information to Avery offline, you may request to access, delete, update and correct your information as stored by Avery, by sending your request to us at Avery Products Corp., Attn: CSC/Opt Out, 50 Pointe Drive, Brea, CA 92821 or by email at privacy@avery.com. Your request will be processed as soon as possible.

You may access a list of the personally identifiable information Avery has in its records about your account on this page. Once you have confirmed your email for your account you will have the options to download your data or request your account and data be deleted.

4.2  Opt-Out

Avery does not sell your personal information in the traditional sense. However, we do work with advertising partners to deliver personalized ads. Consistent with applicable state privacy law definitions, we treat certain advertising-related data sharing as a “sale” or “share” of personal information for opt-out purposes, and we honor your right to opt out as described below

If you prefer not to participate in these activities, you can: exercise your right to opt out of the sale or sharing of your personal information, you may also click the “Do Not Sell or Share My Personal Information” link located on our website homepage. This opt-out also covers the sharing of your personal information for cross-context behavioral advertising, as defined under California law and similar applicable state privacy laws.

• You can use the Global Privacy Control (GPC) setting on your browser to automatically opt out.
• You can opt out of all our marketing uses (including email marketing, mobile email marketing, targeting advertising, and mobile message marketing) of your PII by sending your request via email at privacy@avery.com or by mail at Avery Products Corp., Attn: CSC/Opt Out, 50 Pointe Drive, Brea, CA 92821, you may also call us at our toll free number (800) 462-8379.
• You may also opt out of marketing communications from Avery by submitting a request. We may contact you for clarifications as part of this process.

Avery will endeavor to honor your request promptly, but in accordance with applicable laws, after receipt.

Please note that we may still share your personal information with service providers to support our operations, where allowed by law and not related to targeted advertising.

In addition, with respect to certain marketing uses of your PII, you may exercise your opt-out choice through the following alternative methods:

• Our email / mobile email marketing (i.e., sending marketing emails (including our newsletters) to your Internet email account or your mobile email account):
• Use the opt-out means (e.g., an "unsubscribe" link) provided in a marketing email that you have previously received from us.

HOWEVER, please note the following:

For email communications, your opt-out will stop further marketing and promotional emails from us BUT will NOT stop email communications from Avery relating to your Identification Activity, of a transactional, administrative or relationship nature, or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms & Conditions for the Site, notification of an actual or suspected security breach that affects your Personal Information stored by or for Avery, etc.

For telemarketing, your opt-out will stop further marketing calls from Avery but will NOT stop calls from us relating to your Identification Activity of a transactional, administrative or relationship nature, or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms & Conditions for the Site, notification of an actual or suspected security breach that affects your Personal Information stored by or for us, etc.

We do not knowingly "sell" or "share" the personal information of consumers under 16 years of age.

5. 5. Data retention

Avery will retain your PII for as long as your account is active or as needed to provide you products or services, and as necessary to comply with our legal obligations, resolve disputes, and enforce agreements or as detail in the chart below. AAI and AAI may be retained indefinitely.

You may request Avery delete your account on this page. We will send you an email to confirm your request to delete your data at which time your data will be deleted. Please note that the erasure of your data is permanent and irreversible.

6. 6. Protecting Children

Avery takes special care to protect the safety and privacy of children. All products and services of the Avery Interactive Network are intended for general audiences and are NOT directed to children. Avery does not knowingly permit children under age 13 to register on the Avery Interactive Network for any product or Service. Avery does not knowingly collect or solicit Personally Identifiable Information about Users under age 16.

Avery is committed to protecting the privacy of younger users. Our services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided personal information, we will promptly delete it from our systems.  Please contact Avery Products Corp., Attn: CSC/Opt Out, 50 Pointe Drive, Brea, CA 92821 or by email at privacy@avery.com if you believe your child under age 13 has submitted personal information to Avery without prior parental or legal guardian consent so that we can take steps to delete the information.

Where required by law, we also obtain parental consent before collecting, using, or sharing personal information from users under the age of 16. Consent is collected through a secure process in which a parent or legal guardian must verify their identity and confirm approval. We may request this verification annually to maintain compliance.

Parents and legal guardians can opt in or opt out of data collection and data sharing on behalf of their child. These options are available through account settings or by submitting a request emailing us at privacy@avery.com. We will provide a confirmation once any request to limit, delete, or opt out is processed.

If a parent or guardian chooses to exercise privacy rights on behalf of a child, they may request access to, correction of, or deletion of that child’s personal information. We respond to such requests in accordance with applicable laws and typically within 45 days.

We take the protection of children's data seriously. Personal information for users under 13 and 16 is safeguarded using industry-standard security measures, including encryption and restricted access. We retain this information only as long as needed to provide our services or as required by law. If deletion is requested and permitted, we will remove the information promptly from our systems.