OFFICIAL RULES
Avery Dennison DIY Organization Sweepstakes

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA, WHO ARE 18 YEARS OF AGE OR OLDER AT TIME OF ENTRY. VOID WHERE PROHIBITED. Employees (and their immediate families (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and household members, whether or not related) of Avery Dennison Office Products Company (“Sponsor”), GolinHarris, and their respective parents, affiliates, divisions, subsidiaries and advertising and promotion agencies are not eligible to enter or win. Sweepstakes is subject to all applicable federal, state and local laws.

TO ENTER: Sweepstakes starts 12:01 a.m. Eastern Time (“ET”) on September 14, 2009 and ends 11:59 p.m. ET on October 23, 2009 (“Sweepstakes Period”), and will be divided into six (6) weekly periods, with each weekly period beginning at 12:01 a.m. ET on Monday and ending at 11:59 p.m. ET on the following Sunday, except for the last week which will end at 11:59 p.m. ET on the following Friday (each, a “Weekly Entry Period”). To enter, visit www.avery/diyorganization.com and complete and submit the official entry form, including the questions about your type of organizational style. An entrant will be required to choose one of the three entry categories that is most applicable to him/her: Home/General Consumer, Office Admin or Small Business (each, a “Category”). Entries will be divided by Categories for the purposes of selecting winners (each, a “Category Drawing”). Entrants are only eligible to enter into one Category Drawing. If an entrant enters more than one Category Drawing or does not select a Category, all entries received from such entrant will be void. All entries must be received by 11:59 p.m. ET on October 23, 2009 to be eligible. Limit one (1) entry per person per email address per day. Multiple entries received from any person or e-mail address in any day will be void. Entries generated by script, macro or other automated means or with the intent to subvert the entry process are void. All entries become the property of Sponsor and will not be acknowledged or returned.

DRAWINGS: The sweepstakes will consist of “Weekly Drawings” and a “Grand Prize Drawing” for each Category. Weekly Drawings to randomly select potential winners for each Category will be held on or about the Tuesday following the end of the applicable Weekly Period and such potential winners will be selected from all eligible entries received for each Category for the Weekly Period at issue. The potential Grand Prize winner for each Category will be selected on or about October 30, 2009 from among all eligible entries received for the entire Sweepstakes Period for each Category. All drawings will be conducted by an independent judging agency. Nonwinning eligible entries for any Category for one Weekly Drawing will not carry forward into subsequent Weekly Drawings for that Category; however all eligible entries received for each Category for the entire Sweepstakes Period will be included in the applicable Category’s Grand Prize Drawing. Odds of winning depend on the number of eligible entries received for the applicable drawing. Potential winners will be notified by mail, phone, and/or e-mail and may be required to execute and return an affidavit of eligibility, a liability release and, where lawful, a publicity release within seven (7) days of date of issuance. If such documents are not returned within the specified time period, prize or prize notification is returned as undeliverable, a potential winner cannot be contacted within a reasonable time period or a potential winner is not in compliance with these rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner selected for the drawing at issue. A potential winner for a prize in the Office Admin or Small Business Category will be required to provide proof in form satisfactory to Sponsor that he/she is an Office Admin or owns a Small Business (as applicable), or prize will be forfeited and, at Sponsor’s discretion, awarded to an alternate winner for the drawing at issue. If potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, prize may be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein.

PRIZES:  Grand Prize (one (1) per Category): Work space organization makeover with Jodie Watson. Makeover includes (i) a 6-hr day with Jodie Watson organizing a single work area in winner’s home or office (actual space may depend on Category and shall be subject to Sponsor’s approval), (ii) select Avery organization and other office products not to exceed $500 (to be determined by Sponsor), (iii) a $1,000 gift card (issuer to be determined by Sponsor) and (iv) a check in the amount of $1,600 which Grand Prize winner may use towards taxes. Makeover will take place on a date to be mutually agreed upon between Sponsor and Grand Prize winner (and subject to any consents required by Grand Prize winner’s employer) but in no event later than March 31, 2010. Makeover date subject to availability of Jodie Watson. Makeover will include an organization treatment of one work space or area utilizing Avery label products and other organizational tools such as bins, containers, and files. Sponsor may conduct an evaluation and inspection of the Grand Prize winner’s work space prior to the actual makeover. Grand Prize winner is responsible for obtaining all permits and inspections and consents necessary to complete makeover (including any necessary permissions from employer) and for securing any insurance with respect to such room during and after makeover. Jodie Watson will work with the Grand Prize winner to consider winner’s personal tastes. While the Grand Prize winner is not obligated to retain the changes made to the work space, Sponsor is not required to restore the work space to its original condition or to remove any furnishings added as a part of the makeover. The Grand Prize winner will be asked to provide written assurance of his/her willingness to accept the makeover, and to provide a waiver of any liability in connection with the makeover as a condition of winning the prize, including release of any liability relating to any damages that may occur in connection with the makeover. The makeover may be photographed, videotaped and otherwise recorded (before and after) by Sponsor or its representative (collectively, “Makeover Footage”). Makeover Footage will be owned by Sponsor, who has the right to use, edit, adapt, post, stream, copy and exploit such Makeover Footage and all elements embodied therein, including any names and likenesses embodied therein, in any and all media now known or hereafter devised throughout the world, in perpetuity, for advertising, promotional, trade and other purposes. By accepting Grand Prize, Grand Prize winner agrees that his/her work space and his/her name and likeness and those of any other individuals present during makeover may be included in the Makeover Footage, in Sponsor’s sole discretion, without any compensation to or permission of winner or any third-party. Grand Prize winner agrees to assist Sponsor in retaining necessary third party releases if requested by Sponsor to do so. If Sponsor is unable to provide for Jodie Watson to consult on any makeover, Sponsor reserves the right to substitute an organizational expert of its choice. Approximate Retail Value (“ARV”): not to exceed $5,000 each. Weekly Prizes: First Prize (36) (two (2) per Category per Weekly Period): $500 multi-use gift certificate (issuer to be determined by Sponsor) (ARV: $500 each). Second Prize (90) (five (5) per Category per Weekly Period): Avery Prize Pack which includes a variety of Avery label product samples (to be determined by Sponsor) and a $25 gift card to an office products store (to be determined by Sponsor) (ARV: $212 each). Total ARV of all prizes per Category: $17,360. Gift cards/certificates are subject to terms and conditions specified by issuer. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer a prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor’s sole discretion.

GENERAL CONDITIONS: Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, stolen, misdirected, undelivered or garbled entries or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the sweepstakes, the processing of entries, the announcement of the prizes or in any sweepstakes-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the sweepstakes. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the sweepstakes or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the sweepstakes (or any portion thereof) and, if terminated, at its discretion, select the potential winner(s) for the drawing(s) at issue from all eligible, non-suspect entries received for applicable drawing(s) prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Entrants, by participating, agree that Sponsor, GolinHarris, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prizes or participation in this sweepstakes. Each winner, by acceptance of a prize, except where legally prohibited, grants permission for Sponsor and its designees to use his/her name, address (city and state), photograph, voice and/or other likeness and prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, worldwide in perpetuity, without notice or review or approval. In the event of a dispute regarding entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of entry will be deemed to be the entrant and must comply with these rules. Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning e-mail addresses.

WINNERS’ LIST: For the names of the winners (available after November 12, 2009), send a self-addressed stamped envelope to: Avery DIY Organization Sweepstakes, 50 Pointe Drive, Brea, CA 92821, for receipt no later than December 31, 2009.

SPONSOR: Avery Dennison Office Products Company, 50 Pointe Drive, Brea, CA 92821.