Office Products North America
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AVERY DENNISON OFFICE PRODUCTS UNVEILS "ORGANIZATION OF MOMS"
Social Media Site to Help Moms Be Better Organized, Find More Time
Pasadena, Calif. – June 3, 2010 – Avery Dennison Office Products today unveiled a new online community dedicated to helping busy moms get more organized. Found on Facebook, The Organization of Moms will featuring time-saving tips to help make life easier.
"Every mom says, 'if I only had more time in the day'," said Joyce Munoz, group manager, Digital Marketing, Avery Dennison Office Products. "Our goal is to provide a forum for moms to connect with each other and share useful, time-saving tips to help them better organize their lives."
To kick off the community, The Organization of Moms will feature the Tip It Forward Contest, which encourages moms to share their best time-saving tips using Avery® products. Running June 2 - 30, the contest offers a grand prize of $2000 or a selection of Avery products to help the winner stay organized. Community and contest details are available at http://www.facebook.com/TheOrganizationOfMoms.
Avery Dennison Office Products has partnered with global digital marketing agency iCrossing to launch a connected social media strategy to support the Avery Organization of Moms. In addition to the Facebook community, program components include mobile, creative and display advertising to connect with moms across all digital channels.
iCrossing has led Avery Dennison Office Product's global digital marketing efforts since 2006, and recently was named digital agency of record. In addition to social media, iCrossing combines search engine optimization (SEO), paid search, mobile and display advertising to build connected marketing strategies for the Avery brand.
About Avery Dennison Office Products
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com or Avery Dennison Office Products at www.avery.com.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe. For more information, please visit www.icrossing.com.
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