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AVERY DENNISON INTRODUCES FREE APP FOR EASY AND CONVENIENT LABEL PRINTING

AVERY DENNISON INTRODUCES FREE APP FOR EASY AND CONVENIENT LABEL PRINTING

B rea, CA (December 18, 2011) The Office and Consumer Products Group of Avery Dennison (NYSE:AVY), a global leader in office products, unveiled a new app for use with the iPhone® mobile digital device. Avery® Templates Everywhere makes it easy for consumers to import contacts from an iPhone® to place on Avery mailing, shipping and return address labels.

Users simply choose which Avery® label to use and select the desired contacts from the contact list in their iPhone®. The address labels or shipping labels are then automatically formatted into the correct layout for their Avery® product.

The Avery® Templates Everywhere app also makes it easy to add new contacts as well, since users can simply scan addresses from envelopes or business cards using their iPhone® and quickly update their address book—a great way to update holiday mailing lists by scanning the return addresses on holiday card envelopes.

The easy-to-use app offers the flexibility of printing directly with a compatible printer, saving the project online to a MyAvery™ account for printing later, or sending the label project by email for later use. The Avery® Templates Everywhere app is available for free online at the Apple® App StoreSM online store®.

“We are delighted to introduce Avery® Templates Everywhere app,” says David Maxson, Director of Interactive Marketing for Avery Dennison Office and Consumer Products Group. “The ability to easily place your addresses right onto our most popular Avery labels using your iPhone® brings labeling to your mobile lifestyle. Taking a picture of a contact's data on a business card or envelope and adding that information to your contacts is the kind of fast, convenient organizing tool that busy people need, and not just during the holiday season."

The Avery® Templates Everywhere app can help make quick work of holiday mailings. For more information and links to download the app, visit avery.com/everywhere.


About Avery Dennison
Avery Dennison (NYSE: AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit http://www.averydennison.com.

About Avery Dennison Office and Consumer Products
Avery Dennison Office and Consumer Products Group (www.avery.com) markets products under the well-known Avery® brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Office and Consumer Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).
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©2011 Avery Dennison Corporation. All rights reserved. Avery, Avery Dennison and all other Avery brands, product names and codes are trademarks of Avery Dennison Corporation. All other brands and product names are trademarks of their respective owners. Apple, iPhone, and App Store are trademarks, registered trademarks or service marks of Apple Computer, registered in the U.S. and other countries. None of the Avery brands or products are in any way affiliated with or made, sponsored, approved or endorsed by Apple, Inc. Fortune 500 is a trademark of Time, Inc. None of the non-Avery brands or products are in any way affiliated with or made, sponsored, approved or endorsed, in any manner, by Avery Dennison.

Contacts:

For Avery Dennison:
David Maxson
1(714) 674-8977
david.maxson@averydennison.com

Leigh Ann Dufurrena
Red Sky PR
1(208) 287-2199
ladufurrena@redskypr.com


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