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AVERY DENNISON HELPS CONSUMERS TAKE CONTROL OF THEIR LIVES IN A CHALLENGING ECONOMY WITH DO-IT-YOURSELF ORGANIZATION



Office Products North America

 
Avery Dennison Press Contact: Avery Dennison Contact:
Earlene Tang Fran Youssef
GolinHarris (714) 674-8335
(714) 662-5115 fran.youssef@averydennison.com  
etang@golinharris.com



AVERY DENNISON HELPS CONSUMERS TAKE CONTROL OF THEIR LIVES IN A CHALLENGING ECONOMY WITH DO-IT-YOURSELF ORGANIZATION
 
Educational Program Provides Tips and Tools to Get Organized—and a Chance to Win a $5,000 Dream Organization Makeover

Brea, Calif. – September 15, 2009 – Want your boss to think you're really on top of things-or just want to feel more in control of your work and home in these tough economic times? Start by organizing your desk! According to a recent survey1 by Greenfield Online, Inc. and Avery Dennison Office Products Company, 85 percent of respondents believed a clean desk says that someone is on top of things. The survey also showed that nearly 80 percent of people who describe themselves as disorganized want more organization in their lives to help take control in the challenging economy.
 
To give consumers a hand in getting better control of their lives and tackle the myriad challenges faced during the recession, Avery Dennison today launched the "Do-It-Yourself Organization" (DIY) campaign, featuring tips and tools to harness the power of organization in our work and home lives.

Highlighted by a chance to win a $5,000 dream organization makeover, the DIY Organization campaign provides advice and tips for organizing at home and the office from organizational expert Jodie Watson. Consumers also can learn about their organization personality with the "What's Your Label" organizational quiz on Avery's DIY Organization campaign hub (www.avery.com/diyorganization).

"Being organized is a big challenge for many people, and that can affect productivity, increase stress and drain self-confidence," said Watson, president and founder of Supreme Organization and an organizational expert on TLC's Real Simple. Real Life. "The Avery DIY Organization campaign teaches people about the power of organization to impact our work and home lives and the simple steps anyone can take to gain more control and peace of mind."

Fun Facts: What Else Do Consumers Say About Organization?

The Avery Dennison/Greenfield survey results show that:

- Organization is a female mandate, but a male maybe — Nearly 70 percent of women wanted to become more organized, while only 52 percent of men felt the same way. That may be because more men (59 percent) than women (53 percent) consider themselves organized.

- Lifelong commitment brings the need for more organization — Married respondents were more likely to crave more organization in their lives compared to their single counterparts

- People want to leave the lights OFF in the home office... because it's the messiest room the in the house — The home office is the top choice for help from an organization professional -- for both self-described organized and disorganized respondents.

- Hip-Hop lovers love organization — Hip Hop and R&B music lovers were more likely to consider themselves organized than fans of any other music genre (rock, alternative, classical, country, pop or jazz).

- Messy beds and the desire for organization go hand-in-hand — Respondents who left their beds unmade or were inconsistent in daily bed-making habits were more likely to want to become more organized than daily bed makers.

- People who want to scale mountains also want to scale organization heights — Respondents who selected Mount Everest as their dream vacation were most likely to consider organization as their passion, while those who preferred shopping in Milan were most likely to consider organization as a burden.

Help For Those Who Want to Be More Organized

At www.avery.com/diyorganization, participants can enter to win one of three $5,000 dream organizational makeovers. One lucky winner in the administrative, small business and general consumer categories will receive a day with Watson for a personalized home or office makeover, as well as an array of organization tools. Sweepstakes entrants also are eligible for a chance to win more than 100 weekly prizes, including $500 gift cards for shopping sprees and Avery prize packs of select products, including the new Avery Label Pads, Avery Easy Peel® Clear Labels and Avery Shipping Labels with TrueBlock™ Technology.

The campaign hub features weekly tips for organizing at home and the office from Watson, as well as tailored advice for administrative professionals and small business owners.

"In our research, we continue to find that people are not as organized as they want to be or they don't know how to improve their situation - and that's where we come in," said Melissa Chapman, senior director of marketing for Avery Dennison Office Products. "With our new DIY Organizational campaign, we are helping people with tangible and easy ways to take small steps that can make a big difference in their lives."

Avery offers a full range of label products to help consumers with DIY Organization. Avery Easy Peel Clear Labels offer an easy way to organize mailing lists for parties or greeting cards and are perfect for labeling bins, containers and more. Avery Shipping Labels with TrueBlock™ Technology help keep boxes organized - whether it's for re-using a box for shipping or labeling a box to organize a work area or the garage. Additionally, Avery's new Label Pads, which come in a small pad format, are handy whenever the need for a quick handwritten label arises. Available in fully adhesive removable labels or permanent labels in a variety of sizes and colors, Avery Label Pads are great for almost any quick, convenient labeling need to help consumers stay on top of organization tasks.

Consumers who want to learn about DIY Organization, enter the sweepstakes and take the organizational personality quiz can visit www.avery.com/diyorganization where they will also find special tools to share the power of organization with their friends through an Avery DIY Organization widget, Facebook share application, and other useful tools.

About Avery Dennison Office Products

Avery Dennison Office Products group markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California.

For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379). Avery and all other Avery brands and product names are trademarks of Avery Dennison Corporation.

1 Survey Methodology
Greenfield Online, Inc. fielded the study on behalf of Avery Dennison from August 3-7, 2009 via its online omnibus service, interviewing a nationwide sample of 2,182 U.S. adults aged 18 years and older. Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. Data for questions related to online use or behaviors were weighted specifically to the respective "online" populations. No estimates of theoretical sampling error can be calculated; a full methodology is available.



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