NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. DO NOT ENTER THIS SWEEPSTAKES IF YOU DID NOT RECEIVE AN EMAIL INVITATION TO UPDATE/COMPLETE YOUR PREFERENCES AT THE AVERY PREFERENCE CENTER.

THE FOLLOWING MONTHLY SWEEPSTAKES IS VOID OUTSIDE OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA AND SHALL BE CONSTRUED AND EVALUATED ACCORDING TO CALIFORNIA LAW. VOID WHERE PROHIBITED BY LAW.

SPONSOR: This Sweepstakes is sponsored by Avery Dennison Office Products Company located at 50 Pointe Drive, Brea, California 92821 (“Sponsor”).

ELIGIBILITY: To enter this Avery Preference Update Email Sweepstakes (the “Sweepstakes”) you must have received an email invitation from Sponsor to update your Avery Preferences at the “Avery Preference Center”, and you must fully complete and successfully submit the updated Avery Preferences. Open to residents of the 50 United States and the District of Columbia. Entrants must be the age of majority or older in their respective state of residence as of the start of the Sweepstakes and have a valid email address. Employees of Sponsor, Sponsor’s parent company and any of their affiliate companies, subsidiaries, retailers, suppliers, vendors, sales representatives, distributors, advertising agencies, promotional suppliers, and the immediate families and household members of each are not eligible to participate. YOU ARE NOT ELIGIBLE TO ENTER THIS SWEEPSTAKES IF YOU DID NOT RECEIVE AN EMAIL INVITATION FROM SPONSOR TO UPDATE/COMPLETE YOUR PREFERENCES.

HOW TO ENTER: To enter this Sweepstakes, you must open the link to the Avery Preference Center that is contained within the e-mail invitation sent by Sponsor, fully update your preferences, and successfully submit the Avery Preferences update online according to the directions provided in the e-mail invitation.

This Sweepstakes begins at 12:00 AM (midnight) Pacific Time (PT) March 26, 2012 and ends at 11:59 PM PT on June 30, 2012 unless terminated earlier by Sponsor in its sole discretion (the “Sweepstakes Period”). There will be one (1) random drawing held for each month during the Sweepstakes Period, for a total of three (3) drawings. In order to be eligible for a particular monthly drawing, entries must be received by 11:59 PM PT of the applicable monthly entry deadline: April 30, 2012 (for entries received by Sponsor from March 26 through April 30, 2012), May 31, 2012 (for entries received by Sponsor from May 1 through May 31, 2012) and June 30, 2012 (for entries received by Sponsor from June 1 through June 30, 2012). Only one entry per person is permitted for the duration of this Sweepstakes. Entrants are solely eligible for the prize giveaway in the month in which their survey is received by Sponsor. Sponsor and its agencies are not responsible for lost, damaged, misdirected, illegible or incomplete submissions or entries nor for any change of email address, mailing address and/or telephone number of entrants. Void where prohibited.

PRIZES & VALUES: Three (3) total prizes (one for each month) will be awarded to three (3) total winners (one for each month) as follows: April, May, and June winners will each win one (1) Amazon.com Gift Card, with a monetary value of Two Hundred Dollars (U.S. $200.00). No cash redemptions, substitutions or transfer of prizes permitted, except by Sponsor in its sole discretion. All taxes and fees on prizes are the sole responsibility of the winners. The maximum approximate retail value of all prizes to be awarded is $ 600.00 (six hundred dollars).

RANDOM DRAWING; ODDS OF WINNING: There will be one (1) random drawing each month (for a total of three (3) drawings), to take place on or about May 15, 2012, June 15, 2012, and July 16, 2012 from among all eligible entries received as of the applicable monthly entry deadlines during the Sweepstakes period. The drawings will take place at Sponsor’s offices at 50 Pointe Drive, Brea, California. No more than one (1) prize will be awarded to any one person/entrant. Proof that you entered the Sweepstakes does not constitute evidence that it was actually received by the final entry deadline. Winners will be notified by phone or email by a representative of Sponsor within five (5) days after the end of each applicable month’s drawing. Odds of winning will depend upon the number of eligible entries received as of each drawing date during the Sweepstakes Period. Sponsor will select one winner for each month in a random drawing. Sponsor’s decisions are final and binding on all matters relating to the drawings. If Sponsor cannot make contact with a Winner after 72 hours, or if a Winner does not sign and return Sponsor’s affidavit of eligibility form and a liability/publicity release within fourteen (14) days of notification, Sponsor reserves the right to select an alternate winner randomly from among all other eligible entries.

GENERAL RULES: YOU ARE NOT ELIGIBLE TO ENTER THIS SWEEPSTAKES IF YOU DID NOT RECEIVE AN EMAIL INVITATION FROM SPONSOR TO UPDATE/COMPLETE YOUR PREFERENCES AT THE AVERY PREFERENCE CENTER. IF AN EMAIL INVITATION WAS NOT SENT TO YOU, YOUR ENTRY WILL BE DEEMED INELIGIBLE AND WILL NOT BE COUNTED. Void where prohibited by law. All entries become property of Sponsor. Prize winner grants to Sponsor the right to use his/her name, likeness, prize information, biographical data, and city and state of residence, for advertising and promotional purposes, in any and all media now known or hereafter developed, without notice, compensation, or permission, except where prohibited by law, and specifically grants permission to Sponsor to post his/her name on avery.com and on other Avery social media sites such as Facebook and Twitter, as well as in emails, as a winner under this Sweepstakes. As a condition of entering, entrants agree (and agree to confirm in writing): (a) to be bound by these Official Rules and the decisions of Sponsor which are final and binding in all matters related to the Sweepstakes; (b) to release Sponsor, its parent company and its and their directors, officers, employees, shareholders, affiliates, agents and assigns from any and all liability, loss or damage incurred with respect to the awarding, receipt, possession, taxes, and/or use or misuse of any prize, including without limitation, loss, damage, system damage, loss of property or data, accidents, injuries, or death; (c) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential, or any other damages; (d) all causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action; and (e) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys' fees and court costs. Winner further agrees to hold harmless Sponsor, its parent company and their directors, officers, employees, affiliates, agents and assigns against any and all claims and liability arising out of Winner’s acceptance, possession use (or misuse) of prize or participation in the Sweepstakes. If prize notification email or prize is returned as undeliverable, the prize will be awarded to an alternate winner. Limit one prize per person/address.

Sponsor reserves the right, in its sole discretion, to cancel or suspend this Sweepstakes should viruses, bugs, or other causes beyond the control of Sponsor corrupt the administration, security or proper administration of this Sweepstakes. Caution: Any attempt by an individual to deliberately damage any website or undermine the legitimate operation of the website is a violation of criminal and civil laws. Should such an attempt be made, Sponsor reserves the right to seek damages from any such individual to the fullest extent of the law. Sponsor is not responsible for computer system, hardware, software or program malfunction or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.

Please view the Avery Dennison Worldwide Office Products Consumer Privacy Policy Guidelines to see how Sponsor uses personal information collected in connection with this sweepstakes.

These rules are governed by the laws of the State of California, without giving effect to its conflicts of law rules.

WINNERS LIST: For a list of winners, mail a self-addressed, stamped envelope to be received by July 31, 2012 to: Avery Dennison Office Products Company Preference Update Email Sweepstakes, 50 Pointe Drive, Brea, California 92821.

NO SPONSORSHIP. Amazon and Amazon.com are trademarks of Amazon Technologies, Inc. This Sweepstakes is not in any way affiliated with, sponsored, approved or endorsed, in any manner, by Amazon.