Marketing Ideas for Your Products, Packaging and Promotions

Your business has a lot to offer—so let the world know all about it. Avery offers a line of customizable products and free tools to help your small business make a big impact without breaking the bank.  

With products such as Avery Round Labels, Avery Oval Labels and Avery Square Labels, and free Avery Design & Print Online software, it's easy to create custom labeling and get your brand out there on products, packaging and promotional materials. Print the right amount of labels you need (no more wasted materials!) without the wait, because you print them right from your desktop as needed. Here are some ideas on how to use custom labeling to market your business:


Make your mark

Showcase your brand with distinctive print-to-the-edge labels that feature your business logo for a professional, custom-printed look. Create from scratch, or customize the free pre-designed templates on Avery Design & Print Online. No downloading necessary to use the software. Avery Design & Print also has a downloadable version available, as well as a free app for your tablet.

Brand your specialty products

Differentiate your products from all the rest with labels that express your unique business personality. Create product labels that extend your brand onto your merchandise by adding your logo, business colors, and special messaging.

Punch up your promotions

Give a shout out to special offers, or call attention to sale or clearance items. Vibrant colors and bold type on your labels can help get your products noticed and flying off the shelves. These special Avery Labels feature a permanent adhesive that works on glass, plastic, paper, and more.


Turn your labels "bionic"

Connect customers to your website, online coupons, videos, and other digital media by adding a unique QR barcode (2D barcode) onto Avery Square Labels, designed with TrueBlock® Technology for easy barcode scanning. Feeling technology-challenged? Don’t worry—this easy step-by-step guide will show you how to set up and print your own barcode labels and bring out your inner geek.


Put your packaging to work for you

Here’s how to make your customers’ purchases work some marketing magic. Whether you’re wrapping, bagging, or boxing items up, add a big, bold seal with your business logo, address, and phone number on the outside of the packaging. When your customer leaves your store, your label will continue to market your business.

Match your mailing materials to your merchandise

Shipping products to your customers? Create a package that’s just as appealing on the outside as the products contained on the inside. Design mailing and shipping labels that carry out your business logo and match the look of your labeled products for a neat, coordinated appearance.


Whether you run your business from a storefront, your home, or online, you can give your products, packaging, and business materials a professional look and create an engaging shopping experience for your customers. So go on, market your business like nobody’s business—but your own.