Seven Ways to Use QR Codes for Your Business
QR codes often pop up in ads or other types of marketing. And they’re being used in more effective, imaginative ways as companies and organizations develop a better understanding of how to use this tool to engage and educate consumers. How can your business take advantage of QR codes? Let’s look at some clever applications.
Get creative with your codes
Despite their high-tech nature, it’s easy to create your own QR codes and place them on almost anything. Magazine ads, newspapers ads, posters, packaging and brochures represent some of the most common ways to employ QR codes. But, that’s just the start. There are plenty of practical and engaging QR code applications, such as:
- Business cards: Why not update this classic business mainstay? Create your own business cards/personal contact cards and include a QR code that links to your website (or online video) to give users an instant, more complete look at your company. Or, link to your online coupon or seasonal offer to give consumers a reason to hold onto your card.
- T-shirts, mugs, and key rings: Freebies like these that feature your QR code can promote goodwill with your audience – and deliver a simple way to learn more about your company. You can encourage scanning by allowing users to win coupons or prizes.
- Name tag or shirt: Don’t feel like passing out business cards at a convention or conference? Wear a name tag or shirt with a QR code so others can instantly capture information about your company or offer. (As long as you don’t mind people scanning you!)
- Store windows: Create window signage and place a prominent QR code in your storefront window or door. This allows those passing by to upload important data about your business, such as your hours of operation, phone number, menu, service list, prices, web site URL and more. You might even provide a link to a popular review site that features your company.
- Receipts: Ever thought of using your receipts as a selling tool? Place a QR code on them that gives patrons easy access to special offers, freebies, or loyalty programs. Or do the same with a code on your shopping bags.
- Banners: Companies with a booth at a trade show or convention compete for attention. But, a large banner that includes a QR code acts as a giant business card for your organization.
- Product packaging: No matter if your company makes yummy jams, decadent chocolates, or blissful beverages, you probably use product labels. So, enhance your branding by inserting a code on your labels and tags to deliver useful information – such as recipe ideas – that complement your product. Feeling really inspired? Some cupcake, cookie, and pastry makers place tiny toppers with a QR code on their items for a quirky, whimsical way to interact with their customers.
Keep these important tips in mind
As with any marketing tool, a QR code should serve your customers and prospects. When thinking of all the different ways your business can use barcodes, be sure to:
- Give individuals access to worthwhile information. Don’t waste their time.
- Use codes with enough clarity and size to scan on older-generation smart phones.
- Indicate (when possible) where the code directs users, and the benefit they’ll receive by scanning it.
- Send users to mobile-friendly destinations.
Entrepreneurs are known for being innovative. So, tap into your creativity – as well as your flexibility as a small business owner – to use QR codes in the most effective manner for your company.
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This review is from AVERY Seven Ways to Use QR Codes for Your Business:
I see those darn QR Codes more and more and keep trying to figure out the best way to use them for my line of work. They are definitely a great way to help consumers get to your website easily but it needs to be FUN too. Thank you for offering some suggestions on incentives to make people use them. I have an app to scan the codes but in all honesty, don't use it much myself. Incentives definitely help. Keep the suggestions coming.